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Valyu- social venture pitch deck
Valyu connects ethical consumers with sustainable goods through a mobile app, providing features like product searching and user ratings. Its financial plan projects growth in sales over four years, starting from $101,500 in year one to $1,330,000 by year four, while acknowledging potential risks and competitive challenges. The company aims to raise awareness and validate its business model with partnerships among key influencers and retail businesses.
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Valyu- social venture pitch deck
- 1. Molly Arnn Yamini Chandra AvrilChang Fatema Dalal Natalie Hollier
- 2. Our Team Yamini Business Development Associate Natalie Molly ChiefExecutive Officer Research Analyst Fatema Avril Finance Associate Market Analyst
- 3. Valyu facilitates theconsumption of sustainable goods by connecting ethical consumers with ethical companies Mission
- 4. Valyu will provideethically conscious consumers an easy, accessible and accurate way to shop for products that align with their values. Value Proposition
- 5. Structure ● B-Corporation ● Socialimpact board of advisors eg. Trader Joe’s CEO ● Supporter organizations eg. Fair Trade ● Partner businesses eg. Patagonia
- 6.
- 7. Free Consumer Features ●Profile ● Search & Find Alternatives ● Ratings & Reviews ● Shopping & Discount Offers ● Social Media & Gamification
- 8. Paid Company Features ●Consumer Analytics ● Manage Profile ● Promoted Listing ● Discounts & Offers ● Small/Local Alternatives
- 9. Competitive Landscape VALYU IS... ●Free to Consumers ● Mobile App ● US Market ● All Companies ● All Sectors ● Company-Level Scoring
- 10. Initial Rollout ● Regionalapproach ● Top 500 retail companies & small local businesses INITIAL GOALS ● Customer awareness & engagement ● Key influencers & partners on board ● Validate business model with companies ● Feedback collection
- 11. Financial Plan Year1 Year2Year3 Year4 Sales 101,500 303,000 665,000 1,330,000 Total Operating Expense 341,525 347,257 340,218 342,924 Pre-tax income (240,025) (44,257) 345,782 987,076
- 12. Internal & ExternalRisks POTENTIAL RISK → MITIGATION STRATEGY ● Inaccurate reviews → Verify users ● Reliance on Arabesque ratings → Provide user reviews ● Company backlash → Partner with companies early ● Consumer disinterest in sustainability → Mainstream companies, social media & shopping ● Requires network effects → Initially limit to one city
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- 14. SWOT Analysis ● Easilyaccessible mobile format that allows users to access information on the go ● Information is well-curated and reliable ● Based on existing certification ● App designed to appeal to a broader customer base ● Integrate additional companies and brands ● Can work with companies to improve products ● Many social impact apps already in the field ● New entrants ● Alternatives to Valyu attract different parts of our target market ● Customers don't want more apps ● Content is dependent on user generated content: network effects ● Content is limited by brand ● Company activities might be misrepresented
- 15. Pricing strategy & mainrevenue stream assumptions Marketing package: Enterprise Non-profit/ small business Revenue Platinum Standard Basic Standard Basic Price $10,000 $5,000 $2,000 $1,500 $500 Projected partnerships year by year Y1 0 5 10 20 50 $100,000 Y2 5 15 20 50 100 $300,000 Y3 15 30 50 100 200 $650,000 Y4 30 50 100 200 500 $1,300,000
- 16. Additional revenue stream assumption- consumer donations Donation/year: $10 Est. donation rate: 0.3% (vs. 0.5% on Wikipedia) Unique visitors donation Y1 50,000 $1,500 Y2 100,000 $3,000 Y3 500,000 $15,000 Y4 1,000,000 $30,000
- 17. 4 Year P&L Year1Year2 Year3 Year4 Sales 101,500 303,000 665,000 1,330,000 COGS Gross Profit 101,500 303,000 665,000 1,330,000 Product Development & Maintenance 50,000 52,000 7,800 8,034 Marketing 92,125 89,875 99,875 117,000 General and Administrative 35,000 36,050 37,132 38,245 Salaries & wages 164,400 169,332 174,412 179,644 Total Operating Expense 341,525 347,257 319,218 342,924 Pre-tax income (240,025) (44,257) 345,782 987,076
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- 19. Measuring Impact ● Numberof users ● User interactivity with platform ● Purchases made ● Shares made ● Company interest ● Number of companies using ● Local business interest
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