Top SEO Failures - RyanJones
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Ryan Jones talks about SEO Fails at Pubcon Florida 2019. This deck looks at some of the most common, and funny SEO failures.
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Top SEO Failures - RyanJones
- 2. @RyanJones We’re only going to talk about tactics here, NOT PEOPLE or COMPANIES
- 3. @RyanJones RYAN JONES SEO Director @ PublicisSapient Stable Genius – WTFSEO.com @RyanJones Linkedin.com/in/jonesy www.RyanMJones.com Yeah I’m that guy.
- 4. @RyanJones
- 5. @RyanJones Two ways to learn: 1. Have Somebody ShowYou 2. Watch Somebody Fuck Up
- 6. @RyanJones
- 7. @RyanJones BMW 2006 • Deemed by Google to be Cloaking Content • Entire site removed for 3 days.
- 8. @RyanJones JCPenny - 2011 • New York Times Article detailed their link buying. • Company blamed their SEO firm to get rankings back
- 9. @RyanJones Google Chrome - 2012 • Google accidentally bought links promoting Chrome. • Didn’t rank #1 for “google Chrome” for 2 whole months after.
- 10. @RyanJones Other Big Brands Once Penalized
- 12. @RyanJones Simple Issues Can Prevent You From Being Found
- 14. @RyanJones Doing a Re-Design Without SEO Source: SEMrush.com Client: Confidential.
- 15. @RyanJones Common Fails I See Weekly 1.Development Robots.txt Put live – excluding the whole site. 2.Using Client Side Rendering 3.Single Page Applications 4.Errors in CanonicalTags 5.Links not coded properly 6.Images not coded properly
- 16. @RyanJones “Errors” that aren’t errors. 1.Missing XML or HTML Sitemap 2.High Page Speed 3.Missing Robots.txt 4.No Custom 404 page 5.Missing H2/H3 tags, etc. 6.Title/Descriptions too long/short
- 20. @RyanJones Using Default Text Or Manufacturer Product Descriptions Note: @Mattcutts mentioned this exact example like 10 years ago. And people still do it.
- 22. @RyanJones Don’t put R-Balls in URLS
- 23. @RyanJones No “links” in your Menu.
- 24. @RyanJones Redirect Issues How Many People are on WP Engine? Check your pagination links. https://beanstalkim.com/learn/seo/major-se0-issue-with-wpengine https://tiny.tw/3v4I
- 25. @RyanJones No Crawl Path Client: Yummly.com prior to our enagement: Issue: Major sections of site not crawlable from the homepage
- 26. @RyanJones Super complicated ways to fail
- 27. @RyanJones A Single Page Application
- 28. @RyanJones Client Side Rendering Fail
- 29. @RyanJones Can You Find The Mistake Here?
- 30. @RyanJones Validate Your Pages With w3c. Left:The Facebook Pixel code breaks the <head> tag by inserting a <noscript> and an<img> tag inside the <head> - meaning any canonical or hreflang tags below it may not be treated properly.
- 31. @RyanJones Biggest Page Speed Issue? Using the Wrong Sized Images
- 32. @RyanJones Preview Your Title Tags TIP:You can use my tool at https://www.serverheaders.com to preview your title tags
- 33. @RyanJones AND YOUR META DESCRIPTIONS IFYOU LEAVEYOUR META DESCRIPTIONS BLANK, GOOGLE WILLWRITETHEM FORYOU. THEY ARE NOT GOOD ATTHIS. HATTIP: @JENNYHALASZ
- 34. @RyanJones
- 35. @RyanJones There’s about 100 ways to lazy load your content. 3 of them work. https://developers.google.com/web/fundamentals/performance/lazy-loading- guidance/images-and-video/ https://tiny.tw/3v4J
- 36. @RyanJones PLEASE DATEYOUR OLD SEO POSTS AND ARTICLES. BECAUSE MY CLIENTS WILL FINDTHEM IN 2035.
- 37. @RyanJones STOP WITHTHE CORRELATION STUDIES. TEST ITYOURSELF.
Editor's Notes
- These stats aren’t made up
- 90 day penalty. Terms like dresses, living room furniture, bedding, skinny jeans, etc
- Marketing company paid bloggers $40 amazon cards to “promote” the browser.
- Mozilla: UGC. Overstock: offered discounts to schools for tech rich links. WAPO: sold links Forbes: literally everything Flowers: selling links. Adwords; Cloaking.
- People switch if they can’t find what they want, takes too many steps, loads too slow, didn’t have the functionality they expected.
- People switch if they can’t find what they want, takes too many steps, loads too slow, didn’t have the functionality they expected.
- People switch if they can’t find what they want, takes too many steps, loads too slow, didn’t have the functionality they expected.