Shoppers are expected to spend more on back-to-school shopping this year, with an average of $488 anticipated to be spent. Most shoppers will do the majority of their shopping in physical stores, though technology purchases are more likely to be made online. Research is done digitally before purchases are made in stores. Spending is heaviest on traditional items like clothing, shoes, and school supplies, though those buying computers or gadgets will spend the most overall. Early shopping and following school-recommended lists influences higher spending.
Forrester Webinar - Individualization Versus PersonalizationZAPinfo.io
See the differences between these to marketing methods and how major shopping sites are utilizing more individualized marketing solutions to drive customer engagement
Download the Analytics Happiness and Attitudes (Aha!) Report to discover where each country placed themselves on the road to digital transformation.
We surveyed 3,028 business and data analysts, data scientists, and leaders across six of the most digitally-advanced countries in Europe, the Middle East, Africa, and the Asia Pacific.
They shared their overall mood towards data science and analytics, including their wins and losses—even their hopes and dreams in 2020.
This is a presentation I gave at an Infectious Media breakfast briefing on the challenges and opportunities for ecommerce personalisation.
The content is related to roundtable sessions at Econsultancy's Digital Cream which discussed the challenges businesses faces when planning and implementing personalisation projects. The key learning is that many businesses are paralysed by perceived complexity, unable to prioritise work or generate a clear ROI model.
The key learning in this presentation is that by starting small and using existing data you can make quick wins with ecommerce personalisation and then create a roadmap to plan for the long-term and increase the sophistication.
Thanks
James
The Hottest B2B Marketing Trends of 2017DemandWave
Get ready to have your best marketing year, yet! Check out our webinar and discover the hottest B2B marketing trends for driving more sales-qualified leads in 2017.
Understanding the Variable Pandemic Consumer: Epsilon ResearchEpsilon Marketing
Click on for noteworthy pandemic insights on your consumers from Epsilon’s Abacus Cooperative database. Our research synthesizes transaction-based data across 525 retailers, both in-store and through online, call center and catalog channels.
Forrester Webinar - Individualization Versus PersonalizationZAPinfo.io
See the differences between these to marketing methods and how major shopping sites are utilizing more individualized marketing solutions to drive customer engagement
Download the Analytics Happiness and Attitudes (Aha!) Report to discover where each country placed themselves on the road to digital transformation.
We surveyed 3,028 business and data analysts, data scientists, and leaders across six of the most digitally-advanced countries in Europe, the Middle East, Africa, and the Asia Pacific.
They shared their overall mood towards data science and analytics, including their wins and losses—even their hopes and dreams in 2020.
This is a presentation I gave at an Infectious Media breakfast briefing on the challenges and opportunities for ecommerce personalisation.
The content is related to roundtable sessions at Econsultancy's Digital Cream which discussed the challenges businesses faces when planning and implementing personalisation projects. The key learning is that many businesses are paralysed by perceived complexity, unable to prioritise work or generate a clear ROI model.
The key learning in this presentation is that by starting small and using existing data you can make quick wins with ecommerce personalisation and then create a roadmap to plan for the long-term and increase the sophistication.
Thanks
James
The Hottest B2B Marketing Trends of 2017DemandWave
Get ready to have your best marketing year, yet! Check out our webinar and discover the hottest B2B marketing trends for driving more sales-qualified leads in 2017.
Understanding the Variable Pandemic Consumer: Epsilon ResearchEpsilon Marketing
Click on for noteworthy pandemic insights on your consumers from Epsilon’s Abacus Cooperative database. Our research synthesizes transaction-based data across 525 retailers, both in-store and through online, call center and catalog channels.
In September 2014, ASI® commissioned a study to be conducted with corporate end-buyers about their gift-giving plans for the 2014 holiday season. Respondents were screened to ensure that they had final purchase authority or significant influence over the gift-giving decisions for employees and customers/prospects.
A total of 303 end-buyers who met these criteria responded to the survey. Survey responses were collected between September 30th and October 27th.
This detailed report on the state of demand generation for 2013 was a the first look at the depths of marketing automations impact on the B2B demand generation landscape. Detailed analysis by leading experts this report set a new standard for baselines among B2B marketers.
The successful analytics organization - Epsilon and Transamerica, LIMRA Data ...Epsilon Marketing
Epsilon and Transamerica recently co-presented The successful analytics organization at the LIMRA Big Data Analytics Conference. The session was well attended and thought-provoking.
Privacy Please: Why Retailers Need to Rethink PersonalizationCapgemini
Today, retailers face a significant conundrum. With the rapid proliferation of mobile, social media and in-store sensors, they are now sitting on a treasure trove of data. Walmart, for example, has about 30 petabytes of shopping information – the equivalent of nearly seven million DVDs. Retailers have all the data they need to create personalized promotions and offers. And consumers are very much in favor of personalization – survey after survey shows consumers increasingly expect personalized offers presented at the right moment.
But this customer data opportunity has a flip side: the personalization that consumers have a taste for can rapidly deteriorate into something that they find unpalatable. This could be because the personalization exercise is perceived to stray into the consumer’s private domain, or because the exercise is clumsily executed. This report examines this invisible border between personalization and privacy and how retailers can balance this tension in their customer experience.
We launched a comprehensive research exercise that analyzed over 220,000 conversations on social media to gauge customer sentiment on the themes of personalization and privacy for retailers. We collected data relating to 65 of the largest global retailers, collectively generating revenues of over a trillion dollars.
The results are worrying:
• Consumers worldwide are strongly dubious of retailers’ privacy initiatives: 93 percent of all consumer sentiment on this subject was negative
• Security and invasion of privacy are key data issues: The report finds that the main factors contributing to negative sentiment are data security (76 percent) and intrusive behaviour by the retailer (51 percent). Consumer skepticism grew when trigger incidents occurred, including updates of privacy policies during mergers and acquisitions, or regulatory inquiries into a retailer’s violation of data security policies
• Striking the balance between privacy and personalization eludes most: Only 14 percent of retailers are perceived positively by consumers on both personalization and privacy initiatives.
We believe that the 14% of leaders who solve the personalization-privacy conundrum demonstrate best practice in three areas: personalization initiatives that give customers control and a clear value; using technology to drive customer satisfaction rather than just as an enabler; and a clear governance framework and practices on personalization and privacy.
22 really useful customer retention stats from across the web covering customer retention, customer service, customer feedback, customer profitability and more.
Personalisation for Peak as presented at Ecom Rocks event Magento Horizon by Rory Gilmore from Nosto. Personalisation is more than the latest trend in ecommerce, it’s a way to reach an increasingly individualistic audience and deliver exactly what they want. Pick up ecommerce personalisation strategies from Nosto, the fastest growing personalisation solution in the world.
A new Economist Intelligence unit study found marketers see their influence rising within their companies. But with great power comes great responsibility. Check out a slide show with the results of the study, "The rise of the marketer."
Unlocking Millennial Buying Power with New Payment StrategiesCommerceNext
While it is axiomatic that Millennials think differently about spending money, what is not as well known is why they think differently about money. One Millennial who definitely has insight on this topic is Afterpay’s 28-year old CEO Nick Molnar. We asked Nick to talk about the “why and how” of Millennial spending habits, what makes them fiercely loyal to a brand, and how retailers can profit from combining the these two concepts.
Social Media: The Old Game Has New RulesHeather Lytle
Presentation to understand the basics of how social media has changed the landscape of marketing. It is the same game, just with new rules. Identifies "Presence" as the most important "P" in the new media marketing mix.
This presentation version includes more detailed text for those unable to attend presentation in person.
New Era of Marketing - Content Marketing Conference - 2016 Mathew Sweezey
This presentation was given at the Content Marketing Conference in 2016. The new era of marketing is vastly different based on a new marketing environment. The new era of marketing has a new view on branding, value, content, how we create the contnet, and how we present it to the consumer. Join Mathew as he takes you along a journey to explain how to succeed in the new era.
What does it take to be a high performer in B2B marketing? This presentation looks at the results of the largest study focused on B2B marketing specifically looking at the difference between high performers and under performers. This report details the tools, techniques, and best practices of over 1,000 companies to help you see what you need to do to become one of the best.
Join us on a journey into the future, where even 5 years from now, many of today’s challenges of insights specialists will no longer be challenges. But, how will we evolve?
SKIM Chairman, Dirk Huisman, is sharing 5 converging trends in insights generation that will define the 2020 reality for market research and how insights specialists can and will implement these changes to make it happen. He concludes that in 2020 the converging trends will result in a significant change in the way insight specialists will operate and function and that the insights’ services and the way services are provided will change drastically.
Find out more at www.skimgroup.com/customer-insights-2020.
The marketing advantage of the sustainable travel niche is the growing desire of consumers to “do well” while vacationing and traveling. That desire to “do well” has gone mainstream with the National Geographic estimating as many as 55-65 million U.S. tourists can be classified as geotourists, and geotourists spend 75% of the money spent on tourism. Understanding the basics of sustainable and socially-responsible travel can set you apart from other agencies and gain you more affluent clients.
The presentation addresses the ABCs of sustainable travel: 1)What defines a travel products as sustainable as well as socially-responsible, 2)how agents can confirm the sustainability of a travel product and 3) how to market consumers. Further, ASTA’s green program will be explained as well as the contents of the expanded ASTA Green Guide for Travel Agents.
The 2016 Back-to-college spending survey presents the spending habits of college students and their parents including when and where they’ll shop, how much they’ll spend, and on what products. https://www2.deloitte.com/us/en/pages/consumer-business/articles/back-to-college-survey.html
Our sixth-annual survey explores where parents plan to spend—and how much. With 19 million college students heading off to colleges and universities in the coming weeks, retailers can expect parents to spend $25.5 billion to get their students settled in. Read more at https://deloi.tt/2L4dVWl.
In September 2014, ASI® commissioned a study to be conducted with corporate end-buyers about their gift-giving plans for the 2014 holiday season. Respondents were screened to ensure that they had final purchase authority or significant influence over the gift-giving decisions for employees and customers/prospects.
A total of 303 end-buyers who met these criteria responded to the survey. Survey responses were collected between September 30th and October 27th.
This detailed report on the state of demand generation for 2013 was a the first look at the depths of marketing automations impact on the B2B demand generation landscape. Detailed analysis by leading experts this report set a new standard for baselines among B2B marketers.
The successful analytics organization - Epsilon and Transamerica, LIMRA Data ...Epsilon Marketing
Epsilon and Transamerica recently co-presented The successful analytics organization at the LIMRA Big Data Analytics Conference. The session was well attended and thought-provoking.
Privacy Please: Why Retailers Need to Rethink PersonalizationCapgemini
Today, retailers face a significant conundrum. With the rapid proliferation of mobile, social media and in-store sensors, they are now sitting on a treasure trove of data. Walmart, for example, has about 30 petabytes of shopping information – the equivalent of nearly seven million DVDs. Retailers have all the data they need to create personalized promotions and offers. And consumers are very much in favor of personalization – survey after survey shows consumers increasingly expect personalized offers presented at the right moment.
But this customer data opportunity has a flip side: the personalization that consumers have a taste for can rapidly deteriorate into something that they find unpalatable. This could be because the personalization exercise is perceived to stray into the consumer’s private domain, or because the exercise is clumsily executed. This report examines this invisible border between personalization and privacy and how retailers can balance this tension in their customer experience.
We launched a comprehensive research exercise that analyzed over 220,000 conversations on social media to gauge customer sentiment on the themes of personalization and privacy for retailers. We collected data relating to 65 of the largest global retailers, collectively generating revenues of over a trillion dollars.
The results are worrying:
• Consumers worldwide are strongly dubious of retailers’ privacy initiatives: 93 percent of all consumer sentiment on this subject was negative
• Security and invasion of privacy are key data issues: The report finds that the main factors contributing to negative sentiment are data security (76 percent) and intrusive behaviour by the retailer (51 percent). Consumer skepticism grew when trigger incidents occurred, including updates of privacy policies during mergers and acquisitions, or regulatory inquiries into a retailer’s violation of data security policies
• Striking the balance between privacy and personalization eludes most: Only 14 percent of retailers are perceived positively by consumers on both personalization and privacy initiatives.
We believe that the 14% of leaders who solve the personalization-privacy conundrum demonstrate best practice in three areas: personalization initiatives that give customers control and a clear value; using technology to drive customer satisfaction rather than just as an enabler; and a clear governance framework and practices on personalization and privacy.
22 really useful customer retention stats from across the web covering customer retention, customer service, customer feedback, customer profitability and more.
Personalisation for Peak as presented at Ecom Rocks event Magento Horizon by Rory Gilmore from Nosto. Personalisation is more than the latest trend in ecommerce, it’s a way to reach an increasingly individualistic audience and deliver exactly what they want. Pick up ecommerce personalisation strategies from Nosto, the fastest growing personalisation solution in the world.
A new Economist Intelligence unit study found marketers see their influence rising within their companies. But with great power comes great responsibility. Check out a slide show with the results of the study, "The rise of the marketer."
Unlocking Millennial Buying Power with New Payment StrategiesCommerceNext
While it is axiomatic that Millennials think differently about spending money, what is not as well known is why they think differently about money. One Millennial who definitely has insight on this topic is Afterpay’s 28-year old CEO Nick Molnar. We asked Nick to talk about the “why and how” of Millennial spending habits, what makes them fiercely loyal to a brand, and how retailers can profit from combining the these two concepts.
Social Media: The Old Game Has New RulesHeather Lytle
Presentation to understand the basics of how social media has changed the landscape of marketing. It is the same game, just with new rules. Identifies "Presence" as the most important "P" in the new media marketing mix.
This presentation version includes more detailed text for those unable to attend presentation in person.
New Era of Marketing - Content Marketing Conference - 2016 Mathew Sweezey
This presentation was given at the Content Marketing Conference in 2016. The new era of marketing is vastly different based on a new marketing environment. The new era of marketing has a new view on branding, value, content, how we create the contnet, and how we present it to the consumer. Join Mathew as he takes you along a journey to explain how to succeed in the new era.
What does it take to be a high performer in B2B marketing? This presentation looks at the results of the largest study focused on B2B marketing specifically looking at the difference between high performers and under performers. This report details the tools, techniques, and best practices of over 1,000 companies to help you see what you need to do to become one of the best.
Join us on a journey into the future, where even 5 years from now, many of today’s challenges of insights specialists will no longer be challenges. But, how will we evolve?
SKIM Chairman, Dirk Huisman, is sharing 5 converging trends in insights generation that will define the 2020 reality for market research and how insights specialists can and will implement these changes to make it happen. He concludes that in 2020 the converging trends will result in a significant change in the way insight specialists will operate and function and that the insights’ services and the way services are provided will change drastically.
Find out more at www.skimgroup.com/customer-insights-2020.
The marketing advantage of the sustainable travel niche is the growing desire of consumers to “do well” while vacationing and traveling. That desire to “do well” has gone mainstream with the National Geographic estimating as many as 55-65 million U.S. tourists can be classified as geotourists, and geotourists spend 75% of the money spent on tourism. Understanding the basics of sustainable and socially-responsible travel can set you apart from other agencies and gain you more affluent clients.
The presentation addresses the ABCs of sustainable travel: 1)What defines a travel products as sustainable as well as socially-responsible, 2)how agents can confirm the sustainability of a travel product and 3) how to market consumers. Further, ASTA’s green program will be explained as well as the contents of the expanded ASTA Green Guide for Travel Agents.
The 2016 Back-to-college spending survey presents the spending habits of college students and their parents including when and where they’ll shop, how much they’ll spend, and on what products. https://www2.deloitte.com/us/en/pages/consumer-business/articles/back-to-college-survey.html
Our sixth-annual survey explores where parents plan to spend—and how much. With 19 million college students heading off to colleges and universities in the coming weeks, retailers can expect parents to spend $25.5 billion to get their students settled in. Read more at https://deloi.tt/2L4dVWl.
Deloitte's 5th annual back-to-college survey reveals the latest trends likely to impact spending by college students and their parents. https://www2.deloitte.com/us/en/pages/consumer-business/articles/back-to-college-survey.html
Consumers report that their holiday spending will be up this year, as they continue to change their shopping habits as well as their expectations of retailers.
For more information, visit http://dupress.com/articles/holiday-retail-sales-2014
Deloitte's 10th annual back-to-school survey reveals the latest trends likely to impact spending by parents of K-12 students.
https://www2.deloitte.com/us/en/pages/consumer-business/articles/back-to-school-survey.html
InMobi's report preview of The Role of Mobile And Its Influence On Back To Sc...InMobi
As a brand marketer, many questions need answering before you plan your mobile marketing spend. The report answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.
Overview – Retail Sales Looking Brighter for Back-to-School
2Q Update – Earnings Scorecards; Consumer Discretionary Leads Growth
July Same-Stores Sales Somewhat Mixed
Back-to-School Drives July Traffic to Best Month of Calendar Year
Back-to-School Outlook; Solid Forecast, Room for Upside
Category Spend; School Supplies and Clothing Highest Growth
Finding Dollars in New Places
Where Consumers Plan to Shop – Discount Stores & Online
Shopping and Advertising Starting Earlier
Fashion Trends
Calendar Impact
2016 Second Half Predictions
Macro Outlook
Each year, NRF works with Prosper Insights & Analytics to find out when, where and how American families will shop for school and college supplies. Here are just a few insights from this year’s consumer survey. https://nrf.com/resources/consumer-data/back-school-headquarters
"Naughty or Nice: How will retail sales fare this season?"
More than just a palm reading, Deloitte's annual holiday survey is grounded in nearly three decades of research. Polling more than 5,000 consumers on their spending habits, the survey gauges shoppers' expectations and intentions for the year-end holiday season. With a broad range of data, it offers key findings for regional and national retailers, industry executives, and media.
For more information, visit http://www.deloitte.com/us/2013HolidaySurvey
Sharpen Your Pencils for Back-to-School MarketingSidecar
Consumers are increasingly finding back-to-school supplies through Google Shopping Product Listing Ads. Study up on how to capture traffic during the second biggest shopping season of the year.
At over $80 billion, consumer spending during the back-to-school season is second only to that of the winter holidays.* Get your clients ready for the August spike by fine-tuning their campaigns based on insights from the Back to School Trends Report, including:
• The most popular online and in-store shopping dates
• How people use devices to inform and act on their shopping decisions
• What types of products consumers are interested in this season
Each year, NRF works with Prosper Insights & Analytics to find out when, where and how American families will shop for school and college supplies. Here are just a few insights from this year’s consumer survey. https://nrf.com/backtoschool
Baynote’s Third Annual Holiday Shopping Survey strives to understand the changing behavior of the US consumer and provide insight for retailers so that you can better plan and prepare for great results next holiday season
InMobi's Report Preview of The role of mobile and it's influence on back to s...InMobi
As a brand marketer, many questions need answering before you plan your mobile marketing spend. The report answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.
Digital Asset Risk and Regulatory Compliance Expectations for 2024Deloitte United States
Executives involved in managing digital assets like digital currencies, digital securities, and stablecoins expect digital asset risks to increase and the regulatory environment to become more complex in 2024, according to a recent Deloitte poll . Related investments at most organizations are expected to remain flat.
According to a recent Deloitte poll, 57.2% of legal, risk and compliance professionals say their organizations have or will have a strategy for Generative AI within the next year.
Over 215 private equity investors (PEIs) and in-house, corporate M&A professionals (corporates) were polled online during a Deloitte webcast titled “Turning diligence insights into actionable integration steps” on July 25, 2023.
Emerging Technologies in Transformations Drive the Need for Evolving Internal...Deloitte United States
C-suite and other executives see artificial intelligence (AI) – which includes generative AI and machine learning – as the emerging technology that poses both the top risk (44.7%) and the top opportunity (35.9%) for their organizations’ internal controls environments in the year ahead, according to a new Deloitte poll.
Almost Half of Executives Expect Supply Chain Security Challenges in Year AheadDeloitte United States
Of over 1,000 C-suite and other executives, almost half (44.9%) expect an increase in the number and size of cyber events targeting their organizations’ supply chains in the year ahead, according to a new Deloitte poll. The expected increase seems to indicate higher go-forward concerns, as just 33.8% of respondents say their organizations experienced one or more supply chain cybersecurity events during the past year.
Divestiture Trends: 2023 Could See More Sell-Offs, but Expect Lengthier and M...Deloitte United States
Against the backdrop of continued economic uncertainty, inflation and rising interest rates, nearly half (47.9%) of M&A professionals say they are likely to pursue a divestiture in the coming 12 months, according to a recent Deloitte poll. Among those contemplating divestitures, 40.4% of those polled say their organizations are likely to pursue 1-2 divestitures in the year ahead while 7.5% say their organization may pursue as many as 3-4.
Cash and Liquidity Management Confidence Levels Declining Among Executives, a...Deloitte United States
Despite high expectations of a recession in the next 18 months and declining confidence in cash and liquidity management, C-suite and other executives are turning to cost containment strategies and advanced technologies to ease concerns, according to a recent Deloitte poll.
Few are Confident in Their Organizations’ Ability to Report on ESG FinancialsDeloitte United States
Less than half of professionals (45.7%) say they are confident in the ability of their organizations’ financial reporting teams to gather and report on environmental, social and governance (ESG) financial metrics for regulatory compliance purposes, according to a recent Deloitte poll.
Deloitte Poll: Legacy Tech Poses a Challenge to Zero Trust AdoptionDeloitte United States
C-suite and other executives at organizations adopting Zero Trust say complexity and compatibility issues with legacy systems and environments pose the greatest challenge to adoption (44.6%), according to a new Deloitte poll. Yet, Zero Trust adoption efforts at polled executives’ organizations will be driven in the year ahead by an expected increase in cyber threats (30.1%) and the need to better manage third-party risks (25.1%).
Private equity investors (PEI) could be early leaders when it comes to environmental, social and governance (ESG) efforts in M&A, according to a new Deloitte poll. Based on the data, PEIs lead their corporate M&A counterparts by factors of two and three when it comes to the use of ESG clauses in deal contracts and routine ESG due diligence.
Almost Half of Executives Expect a Rise in Cyber Events Targeting Accounting ...Deloitte United States
Nearly half (48.8%) of C-suite and other executives expect the number and size of cyber events targeting their organizations’ accounting and financial data to increase in the year ahead according to a new Deloitte Center for Controllership poll. Yet just 20.3% of those polled say their organizations’ accounting and finance teams work closely and consistently with their peers in cybersecurity.
Could M&A Activity be a Springboard for Controllership Transformation?Deloitte United States
Over two-thirds of M&A professionals say their organizations’ deal work has led to pursuit of some form of finance transformation (68.4%), inclusive of digital transformation, process simplification and automation, according to a new Deloitte poll. While most respondents indicate that such M&A-inspired transformation takes place post-transaction (33.6%), others initiate it during a transaction (21.9%) or pre-deal (12.9%).
Putting intercompany accounting back in the spotlight: Controllership Perspec...Deloitte United States
In the year ahead, 40.6% of finance and accounting professionals say their organizations will increase the time and effort put into intercompany accounting (ICA) management, according to a new Deloitte poll.
Many C-suite Executives Say Their Organizations Want to Build Trust in Year A...Deloitte United States
In the next year, 61.3% of C-suite executives say that their organizations will work to improve trust levels with key stakeholders — including customers, employees, third parties and shareholders — yet few report having a C-suite-level leader in place to manage efforts (19%) and fewer still have a way to track stakeholder trust levels (13.8%), according to a new Deloitte poll.
Harvest Now, Decrypt Later Attacks Pose a Security Concern as Organizations C...Deloitte United States
Just over half of responding professionals at organizations considering quantum computing benefits believe that their organizations are at risk for “harvest now, decrypt later” (HNDL) cybersecurity attacks (50.2%), according to a new Deloitte poll.
2002’s Sarbanes-Oxley Act (SOX) led to the establishment of SOX 404 programs. Many, though, haven’t been updated since their inception, and don’t account for new developments in technology, business environment, and operating methods. What’s the first step in modernizing your SOX program? A SOX assessment can help you extract new value.
A new working relationship: Aligning organizations with the workforce of the ...Deloitte United States
According to a new poll from Deloitte’s Center for Controllership, public companies are facing significant challenges (more so than private companies) in the war for financial talent, including attrition caused by the Great Resignation which remains a top three issue.