A loyalty program can significantly enhance customer retention and referrals, with loyal customers contributing to a larger portion of sales and having higher retention rates. The document outlines seven steps for creating an effective loyalty program, including choosing an engaging program name, rewarding non-purchase actions, and communicating benefits across various channels. Additionally, it emphasizes the importance of making loyalty points feel valuable and memorable to foster deeper customer engagement.

2. BETTER RETENTION:
It helps you keep the top 20% of your total customer
base, who contribute up to 70% of total sales.
MORE REFERRALS:
It helps you to boost customer referrals which generate
more than 2x the sales of paid advertising.
CUSTOMERS STICK WITH YOU:
Customers who are referred by loyalty member have a
37% higher retention rate overall.
WHY A LOYALTY PROGRAM?

3. COST-EFFECTIVE:
Keeping a customer costs you 3-10 times less than
acquiring a new one - depending on your industry.
UGC ON YOUR SITE:
88% of customers trust online reviews more than product
descriptions. Give them points for leaving more reviews.
NURTURED ADVOCACY:
Loyal customers are 5x more likely to purchase again, 7x
more likely to try new products and 4x more likely to
refer their friends.
WHY A LOYALTY PROGRAM?

4. Now that we know why
they’re amazing, let’s see the…
7 steps
to a flawless loyalty program

5. Come up with something original to raise curiosity. It’s very
crucial that customers should be also able to recognize from
the name that it’s a rewards program.
1. FIND A CHARMING PROGRAM NAME

6. 2. CREATE A DEEPER MEANING
6 out of 10 customers believe
that brands offer rewards
programs to get them to buy
more. Eliminate this feeling by
showing that you share the
same value.

7. 3. MAKE “POINTS” SOUND LIKE A REAL TREASURES
93%of brands
use “points” as their loyalty
program currency. But why
not be different with
“diamonds” “ThankYou points”
“stars” “buddy bucks” or
whatever reflects your
business and personality.

8. 4. REWARD CUSTOMER ACTIONS IN ADDITION
TO PURCHASES
64% of loyalty program
members want to earn rewards for
non-purchase activities.

9. 5. GO BEYOND JUST OFFERING DISCOUNTS

10. 6. ATTACH A PRICE TO YOUR POINTS
Customers can receive points for performing various activities.
But how many?
The cash back amount is the discount you want to give customers
back after their purchases. According to industry standards, your
average margin is what shapes up your loyalty discount. Here’s how:

11. HOW MUCH IS A LOYALTY POINT WORTH IN DIFFERENT INDUSTRIES?

12. 7. CREATE TOUCHPOINTS
FOR CUSTOMER ENROLLMENT
Communicate the benefits of
your loyalty program on every
possible channel!
Provide a dedicated menu
in your webstore.
Place the # of loyalty
points your customers can
collect right on the product
page next to the product.
Add an on-site notification that tells
people when they’ve completed a
Rewardable activity.

13. Interested in creating your own loyalty program?
Contact us at sales@antavo.com

14. References
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