Testa Concepts is a product development company with 20 years of experience bringing over 500 consumer products to market. They specialize in creative product development and packaging design, working with companies to develop new product lines and branding. One example project was developing innovative packaging and branding for an RV product launch in 2007. Their process focuses on minimizing costs and time while maximizing marketability.

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6. Objective: - Imported a collection of mixed items for retail distribution by Wal-Mart, K-mart, Zellers - package a line of products that creates a strong brand to compete with. Solution: - Create a brand with strong packaging - Compete with strong consumer brand identity Case study

7. Background Initial test market in local Ottawa camping and RV show, followed up with A large Canadian Distributor, and was exhibited at their annual purchasing show in Niagara Falls. Approximately 100 RV dealers attended with $7500.00 in sales generated, with no packaging or product branding. Design Concept Develop branding, name, marketing and packaging along with merchandiser for a chosen national retailer . Begin with a feasibility study to provide detailed information on the retailer such as, buying cycles, parameters, price points and quantities. Name and branding developed with the intent of communicating directly to the buyer product intent and use. The display was designed to fit on shelf space and fit easily into the retailers Plano gram configuration. Business plan developed a comprehensive business proposal to the retailer outlining the product, its history, branding , packaging, industry overview & trends, target markets and competition analysis. New Product introduction Altiva enterprises corp. New product introduction to large retail distributor in Canada with interest of growth in the USA. Case study

8. Background In the past sample packs were mailed out to households across the USA or handed out in shopping malls by specialty promo companies. Product was packaged using a flow pack plastic bag and clearly marked as a feminine hygiene product which was received by the young girls with some embarrassment when handed out face to face in the shopping malls. Playtex wanted a discrete way to reach their target audience, as well as provide them with the knowledge that they were well aware of how this transition period could be an awkward one. Solution Reposition into a fun and funky discovery route by means of a marketing vehicle and make the whole process more engaging for young girls understand …cool.. Design Concepts based around cosmetic design influences. Cases were developed to store the tampons before use, in bright colours with a metallic finish injection molded plastic. A 3 panel fold out was designed to replace the bag only option as the handout vehicle. . Women's hygiene products Case study