This document discusses factors that affect packaging and presentation of goods. It identifies different types of packaging materials like boxes, glass containers, plastic, paper, and metal cans. Packaging protects products, promotes brands, attracts customers, differentiates products, and provides information to consumers. Effective packaging also considers convenience for transport and handling, cost-effectiveness, and protection of physical characteristics of products. Branding establishes identity through symbols, names, images and trademarks to distinguish products from competitors. Strong brands develop loyalty through repeated purchases and legacy over time despite competition. Color, images and slogans in marketing help convey messages about brands.

2.  Identify forms of packaging and presentation
of goods
 Outline the factors affecting packaging and
presentation of goods and services

3.  Packaging is the outer wrapper or container
for an item.

4. Protects the product
Promotes products
Attracts customers
Well these
are
attractive

5. Differentiates products from competition
Enables easier handling and transportation

6. Provides information to customers (contents,
expiry dates)

7.  Boxes
 Glass containers
 Plastic

8.  Paper
 Metal cans
 Cloth, eg crocus bags

9. Convenience
› Packaging should make the product easy to pack
and transport
› It should be easy to handle and dispose

10.  Cost
› The packaging should be cost effective and not
cause the price paid for the good to increase too
high

11.  Physical characteristics
› Is the good fragile?
› Will the surface be scratched easily?
› Does the product need to be protected from
water?

13.  A brand is an identifying symbol, colour,
name, image or trademark that distinguishes
a product from those of its competitors

15.  Brand awareness is the extent to which a
brand is recognised by potential customers
and is correctly associated with a particular
product.

16.  Brand loyalty refers to the faithfulness of
consumers to a particular brand as shown by
their repeat purchases, despite the
marketing pressures from competing brands.

17.  So there are individuals who only wear Levi’s
jeans, or Adidas shoes and clothes, or use
HP computers, or buy Frigidaire fridges

19.  Firms will promote brands that have a legacy
› Levi Strauss & Co was established in 1853 and
continues to be a successful jeans brand
› Scotia bank was established in 1832 and is one
of the most successful banks in the Caribbean
region

20.  Colours and images deliver messages or
ideas in a short space of time. Humans
respond to certain colours in different ways

21.  BMW uses blue and white to symbolize the
Bavarian State.

22.  The facebook logo is blue because founder,
Mark Zuckerberg is red-green colour blind.

23.  Slogans or brand tag lines are also used in
marketing products
 A slogan or tag line is a catchy phrase or
small group of words that are combined
identify a product (good or service)
 These slogans are repeated by consumers
regularly