Haagen-Dazs is a premium ice cream brand established in 1961 in New York. It pioneered super-premium ice cream with unique flavors and high-quality ingredients. The brand has since expanded internationally and innovated new products like ice cream bars, frozen yogurt, and sorbet. Haagen-Dazs uses integrated marketing campaigns across various channels like print, television, outdoor, and online advertising to position itself as an indulgent luxury brand and drive brand awareness. It focuses on premium cafes and retail distribution while promoting new products through sampling events, social media contests, and cause marketing partnerships.

1. madelike no other

2. Haagen-Daaz

3. Company ProfileA "super-premium“ brandof ice creamHistoryEstablished in The Bronx, New York in 1961.Starting with only three flavors: vanilla, chocolate, and coffee.InternationalAppreciated by connoisseurs in more than 900 shops in over 50 countries.InnovatorInnovate and bring new distinctive flavors , such as Vanilla Swiss Almond, Butter Pecan and Dulce de Leche etc. the first to introduce ice cream bars in 1986, Frozen Yogurt in 1991 and Sorbet in 1993.Brand nameMade-up words meant to look Scandinavian Reversing the name of Duncan Hines ->"Huncan-Dines“

4. HäagendazsphilosophyFind the purest and finest ingredients in the world and craft them into the best ice cream, sorbet, and frozen yogurt available. It is a way of doing business that is as demanding as it is uncommon. It's the reason why the brand has epitomized fine ice cream for nearly half a century

5. Product lines

6. packaging

9. SizeChange in cartonsize

10. Haagen-Dazs has reduced the size of its pints from 16 to 14 ounces. Despite the decrease in packaging, Haagen-Dazs still calls its container a "pint."OtherShapes of product

11. PlaceHistory :At first, it was only available at gourmet shops in New York City.

12. Then in 1976, Mr. Mattus' daughter Doris opened the first Häagen-Dazs® shop in Brooklyn New York.

13. It was an immediate success, and its popularity led to a rapid expansion of Häagen-Dazs shops across the country.

14. In 1983 Mr. Mattus agreed to sell Häagen-Dazs to The Pillsbury Company. Since then, it has become a global phenomenon.product distributionIt follows a pattern of Manufacturer; Wholesaler; Retailer; Consumer and has two main distribution channels:HäagendazsCafes

15. Retail distribution channels.grocery stores, delicatessens, convenience stores, vending carts restaurants and other types of retail outlets.

16. Häagendazscafes

17. HäagendazscafesCurrently HaggenDazs has 900 shops in 50 countries, which are also known as HaggenDazs cafes. These shops are independently owned and operated by franchisees.

18. All cafes are located on prime streets or malls with high visibility ,strong foot traffic and Indoor and outdoor seating.HäagendazscafesDecoration:Cafes with comfortable seating , bar stools, dim lighting, rich colors all help to create an atmosphere of intimacy & love.Serivce:All Haagen-Dazs cafes are staffed with well-trained staff whose primary concern is to keep their customers feel relaxed in the cozy ambience of the outlet.

19. Retail distribution To prevent channel conflict, Haagen-Dazs ice cream sold through outlets other than franchised or licensed retail dipping shops is ordinarily confined to prepackaged pints and quarts, bars and other manufactured novelties, and single servings for on-premises consumption at restaurants.

21. Promotion Decisions Mass Selling Advertising &PRPersonal Selling & Customer Service Sales Promotions PRINT TELEVISION OUTDOOR RADIO INTERNET

22. PRINTHaagen-Dazs Ingredients Inspiration

23. PRINT

24. print

25. print

26. print

27. OutdoorHAAGEN –DAZS VANILLA ICECREAM

28. HAAGEN-DAZS ICE-CREAM: STRAWBERRY HAAGEN -DAZS ICE-CREAM: CHOCOLATE

29. TELEVISIONTYPES OF ADVERTISINGINSTITUTIONALADVERTISINGPRODUCT ADVERTISINGPIONEERINGADVERTISINGCOMPETITIVE ADVERTISINGREMINDERADVERTISING

30. TELEVISIONPIONEERINGADVERTISINGHaagen-Dazs Ingredients Campaign COMPETITIVE ADVERTISINGHaagen-Dazs Valentines Day 2009 REMINDERADVERTISINGMake any day a Haagen-Dazs day

32. Competitive adhttp://www.youtube.com/watch?v=bqDCNogU4tc

33. ReMINDER adhttp://www.youtube.com/watch?v=TMXvHfci0EU&feature=related

34. Public RelationsAssociating social and environmental causes with the brand

35. A brand new flavor, Vanilla Honey Bee, profits from which will be used to fund research at Pennsylvania State University and University of California at Davis

36. First plantable, seed-embedded paper-insert ads, which readers could crumple up and plant in the ground

37. Haagen-Daz partnered with social networking site Experience Project-where users can share life experiences, and connect with others who share their same passions

38. Haagen-Dazs, together with a coalition of national beekeepers, urged Congress to allocate funding for additional honey bee research

39. Grocery retailer, Whole Foods, was so inspired by the promotion that in an effort to raise more awareness of the plight of the bees, they removed every bee-dependent product from its shelves for a daySource:PRWeek sister publication DMNewsreports,Aadvertising age, Reuters