This document is a portfolio for Susan Fields that summarizes her experience and skills in strategic marketing, graphic design, product planning and development, brand development, catalog creative design, e-commerce development, and merchandising for various industries including healthcare apparel, golfwear, and private label apparel. Specific examples highlighted include launching a new fabric for healthcare apparel using fashion-focused catalog layouts, expanding a private label scrub line using market research on healthcare workers' styles, developing a successful e-commerce site, and creating trend boards that help sell merchandise ideas.

5. Merchandising Golf Experience in Golf Merchandising includes item and line development, color selection and fit. Through careful analysis, we determined a possible key item in the 22” short if the fit was tailored for a missy figure instead of the youthful cut seen elsewhere in the market. This change in fit combined with a figure flattering stretch cotton twill, resulted in one of golf’s hottest items for the season. By sending out press releases and contacting the major fashion editors at golf publications, we were able to generate consumer excitement and a lot of editorial press. The “ASTRA” golf wear for women line was an upscale line aimed at the country club and resort golfer. Sophisticated styling and fine fabrics were key components of the line.

7. Advertising Collateral And Editorial Placements Golf Apparel

9. Trend/Product Development/Merchandising Boards Trend and Presentation Boards I create eye-catching and very effective presentation and trend boards that capture attention and help focus and bring to life the ideas being discussed. My boards have resulted in closing sales and moving merchandise projects forward.

10. Trend/Product Development/Merchandising Boards Trend and Presentation Boards In addition to development and design of product, I create eye-catching and very effective presentation and trend boards that capture attention and help focus on the ideas being discussed. My boards have resulted in closing sales and moving merchandise projects forward.