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created in-store merchandising programs for the last 18 years to increase consumer traffic,enhance brand visibility,extend customer base. * Broad experience in all aspects of building in store branding awareness programs. *Applied acquired skills of creating, and managing complete new packaging designs for progressive consumer goods company or for advertising companies with a consumer good client roster. *Identified,evaluated preferred suppliers to minimize costs and maximize value . *Negotiated with Far East suppliers for close to 18 years *Implemented strategies to ensure procurement supports the marketing goals *Developed and resolved alternative procurement strategies