This document contains summaries of marketing campaigns for various brands such as M&S, Asda, Rimmel London, Estee Lauder, and Balmain. Key details summarized include the visual elements used in each campaign, how they appeal to target markets, and who their main competitors are. Overall strategies analyzed include emphasizing quality over price, value, bright colors to attract attention, celebrity endorsements, and perfected images to appeal to audiences.

1. comparing marketg

2. Quality
Image
price
Value
Market (audience)
Competition

3. Quality
Value

4. This a poster campaign for the supermarket M&S. Its features a chocolate pudding in the
background for its ‘125 years’ campaign.
M&S is a quality brand because its price are higher than most other supermarkets in the
market.
This campaign reflects the quality for a number of reasons. Firstly, the design is simple
because it only contains a bit of typography and has an image of a pudding in the
background; this shows that they don’t need to use loads of elements to persuade the
audience to buy food from M&S. Secondly, no bright colours are present ,so it is not trying
to blind you with colour like some others advert would. The main colour used on the page is
a chocolate brown ,which is a warm and appealing, so it gives a rich feel to the campaign
,therefore reinforcing quality. Also, the image looks very appealing because the chocolate
running from the cake, which would make the audience hungry and want to buy it. M&S
also haven’t mention any prices on this campaign; I think this is because they want the
audience to understand the quality of their products before the learn about the price.
I feel like this advert campaign is trying to say the quality is worth the value of M&S
products. I assume the price of this pudding will be more than pudding in other
supermarkets but the strong use of image and the typography ’quality worth every penny’
shows quality is more important than price of something.
In the right hand corner of the page the poster says ‘marks & spencer celebrating 125
years’; I think this helps the audience to trust the M&S brand and the quality its assuming to
provide because it has been around over a century ,which is a long time.
Market:
I would think the people who shop here would have a well
paid job because it is more expensive over all than other
supermarkets. I feel that it may feel more to older consumers
because it has been around for so long.
Competition:
I feel like M&S competition may be with waitrose as they also
sell quality and foods at a higher price than other
supermarkets. I feel like M&S will still be in competition with
other supermarkets because they are cheaper and sell the
same types of products.

5. This is a poster from the supermarket Asda. It shows the offer for bens and jerry 500ml ice
cream.
This supermarket is a value supermarket because it is cheap and provides various offers on
different foods. This poster reflects the good value of Asda for many reasons. Firstly, the
colours , green, red and yellow, are very eye-catching to the audience because they are
bright. This posters shows that these ice creams tubs are ‘£2 each’ in yellow over a red
background; the yellow stands out and the red arrow underneath brings it forward more.
The red could symbolizes ‘danger’ that the offer will run out so it would be wise to get the
ice cream before it too late. Also that could link to the ‘put big spending on ice’ because
ice will melt , just the offer will run out. The fact ‘£2’ is large shows that Asda is good value
and that the price is really cheap; people won’t mind spending £2 because it isn’t much at
all.
In regards to the design of the poster, it has 5 ice creams so it shows that the brand is
valued for money as you can technically get 5 ice creams for £10. Also I think they used 5
different flavours on this poster, which I think symbolizes that Asda provides variety so the
audience have choice.
Market-
They appeal to families because they aren’t
expensive.
Competition-
I think sda’s main competition will be other cheap
supermarkets like Aldi and Lidl because they sell
cheap food. Other competition will include the
Tesco, Morrison's, Sainsbury's and maybe marks and
spencer's, they all sell the same sort of products.

6. Drug store makeup
High end makeup

7. This is a campaign from rimmel london. It is a drug store brand as
it sells value for money makeup products.
They have used nice bright colours to attract the attention of the
audience; they have used a pink and purple.
They have used a celebrity endorsement to try help improve the
sales of products; they have used Kate Moss.
They haven’t used any offers or price points but they used words
on the page ‘wow’ and ‘new’; I feel like this has been put on to
intrigue the audience about the product.
Market-
I feel like the rimmel brand will appeal more to
younger consumers. I feel like this campaign
,which features kate, would appeal older
female consumers because kate is in her 40s.
Competition-
I think Rimmel main competition would be
Maybelline and barry m as they are a similar
price. They also be competing with high end
brands to show they still provide quality.

8. This is a gloss campaign by Estee Lauder ,featuring Kendall Jenner.
First of all , Estee Lauder has used a celebrity endorsement to try sell
the product. The image in the background shows bold colours like
black and red , which gives off a sense of luxuary. Kendall also looks
to sat in a posh car so it adds value the product they are trying to sell
and the image of the brand. There are the product featured on the
campaign; three lipglosses and lipstick, which shows the variety of
estee lauder. Kendall Jenner is a celebrity so they have used her to
help sell the product; she is popular with younger girls and is a
successful so makes the product look better.
Market-
I think esteelauder products would appeal to an older audience
because it is a more expensive than drugstore. Youngers
customers may not have the money to spend £25 on a mascara
when they can get for under £10 in other brands. I feel like the
use of kendall jenner in the campaign is an aim that younger
people will buy the product.
http://www.esteelauder.co.uk/products/1799/Product-
Catalog/Whats-New/Best-Sellers
Competition-
This make up brand will
be competition with a lot
of other brands; some
some high end and some
drug store products. They
are competing with the
cheap price of other
brands in return for the
quality. They need to
make a product look like
it’s worth them spend
their money on.

11. Balmain
This a campaign for brand balmain. There are
many celebrities featured in this campaign , so
they are trying to sell the product. It looks a lot
of photoshop has been carried out on the image
to make it more perfect to the audience.