Packaging is arguably the most important tool in the brand marketers tool shed. You should be thinking of packaging as a marketing tool. Especially in an FMCG environment where consumers have become less and less brand loyal.
Principles of Marketing for B.Com,
Presented By
V.Gopalakrishnan.,M.Com.,MBA.,M.Phil.,PGDMM.,
Assistant Professor,
Dept of Commerce,
Kamaraj College, Tuticorin
Principles of Marketing for B.Com,
Presented By
V.Gopalakrishnan.,M.Com.,MBA.,M.Phil.,PGDMM.,
Assistant Professor,
Dept of Commerce,
Kamaraj College, Tuticorin
This is a marketing powerpoint on marketing strategies. the information is from http://www.knowthis.com/principles-of-marketing-tutorials/marketing-planning-and-strategy/
A presentation for the Entrepreneurship Development Program attendees in Indian Institute of Entrepreneurship, Guwahati.
Covers Market Survey and its various aspects + Digital survey tools.
When you only have between 3 and 7 seconds to grab your targeted customer’s attention, the big question is how do we create packaging that makes the consumer go….WOW!
How do we get them to choose your product and put it into their shopping trolley?
You do this by PERSONALIZING the packaging.
Personalization of packaging is the process of tailoring product packaging design to individual target market or person’s name, characteristics or preferences.
The equity of your brand is one of your greatest business assets.
So how do you modernize a product pack so customers still know it & love it without compromising your brand equity? Below is a quick ready reckoner checklist for you. You can use this checklist to either review your current on shelf offerings or new packs before they debut on shelf.
Included are the 15 signs to determine if your packaging needs to be reinvigorated
This is a marketing powerpoint on marketing strategies. the information is from http://www.knowthis.com/principles-of-marketing-tutorials/marketing-planning-and-strategy/
A presentation for the Entrepreneurship Development Program attendees in Indian Institute of Entrepreneurship, Guwahati.
Covers Market Survey and its various aspects + Digital survey tools.
When you only have between 3 and 7 seconds to grab your targeted customer’s attention, the big question is how do we create packaging that makes the consumer go….WOW!
How do we get them to choose your product and put it into their shopping trolley?
You do this by PERSONALIZING the packaging.
Personalization of packaging is the process of tailoring product packaging design to individual target market or person’s name, characteristics or preferences.
The equity of your brand is one of your greatest business assets.
So how do you modernize a product pack so customers still know it & love it without compromising your brand equity? Below is a quick ready reckoner checklist for you. You can use this checklist to either review your current on shelf offerings or new packs before they debut on shelf.
Included are the 15 signs to determine if your packaging needs to be reinvigorated
4 critical pieces of the packaging design puzzle you can’t afford to neglectisegail
At a time when many consumers actively screen out marketing messages, the surest place for CMOs to make a bigger impact is at the point of consideration, at the retail shelf.
The fact is…by the time your consumer gets to the shelf ...Your pack standing there is really your last opportunity to influence them before they decide to buy. Therefore…because your pck standing on the shelf is your final sales pitch you have to make it count.
So yes, whilst packaging design alone doesn't guarantee a successful retail product. Packaging design without strategy is like a car without fuel…It ain’t going anywhere!
Packaging design strategy must be focused around the 4 critical pieces of the packaging design puzzle.
What’s gone wrong with Content Marketing?
Remember when everyone was excited by content marketing? It feels like such a long time ago. We were young. We were naïve. We had better hair.
That’s not to say everyone’s stopped content marketing. In fact, there’s more of it than ever before. The problem is: while lots of people are doing it, not many are doing it well.
Are you?
In this presentation, we will cover topics such as:
• Discovering the seven deadly sins of content marketing
• Learn how to avoid them
Advertising Campaign Management Part 3Jennifer Sundstrom-F.docxSALU18
Advertising Campaign Management
Part 3
Jennifer Sundstrom-Fitzgerald
1
Learning Objectives
Analyze advertising campaign parameters
Identify how a creative brief facilitates effective advertising
Describe the implications of advertising management in the global arena
2
Advertising Campaign Parameters
Advertising goals
Media selection
Tagline
Consistency
Positioning
Campaign duration
Effective advertising campaigns require careful planning and attention to specific parameters including Advertising goals, media selection, tagline, consistency, positioning and campaign duration. We will review each parameter beginning with goals.
3
Advertising Goals
A primary goal of advertising is to build brand awareness among existing and new customers. The creative should inform and persuade them to make purchases and build brand loyalty.
4
Build brand awareness
Inform, persuade, support marketing efforts
Encourage purchase decisions
Building Brand Awareness
Successful brands possess two characteristics. Top-of-mind are brands a consumer mentions first when asked about brands in a particular product category – these are brands in our Evoked Set. Top choice is the brand within a product category that consumers prefer the most. So top choice requires top-of-mind. Brand equity, which is the level of brand strength perceived by consumers, leads to top-of-mind and top choice brands.
This is also applicable on the B2B side when business people are faced with modified rebuy situations. A common dilemma I had was for every Fox Graduation Ceremony, there are three per year, and the need for graduation program booklets. There was a printer who I always wanted to hire because I enjoyed working with them, they always had fair prices and delivered high-quality programs in a timely manner. However, due to non-profit regulations, I had to bid the job to at least three vendors. So my top-of-mind, first choice brand was always included but I had to add two other vendors as well. Tell story about Bill DeVece and misspelled student names and how wonderful he was in fixing these issues.
5
Brand image begins with awareness
Consumers recognize the brand
Brand equity leads to top-of-mind and top choice
B2B important in modified rebuy situations
Building Brand Awareness
Successful brands possess:
Top-of-mind
Top choice
The 10 Most Valuable Brands in the World per 2018 study
Coca Cola brand is a good example of a brand with these characteristics. Here is a recent list of a top 10 most valuable and recognized list of global brands. (click link)
6
Goal to Persuade
Dare to be Devoted Campaign
Every Kiss Begins with Kay Campaign
Another common goal of advertising is to persuade consumers that a particular brand is superior to others and should be their top choice. Both of these brands, owned by the same parent company (Signet), do extensive advertising, but only Kay Jewelers has successfully used the same slogan, “Every Kiss Begins w.
Here is a chance to create a "big idea" for your brand, which that big idea is then used through the organization. It would help frame the long range Brand Strategic Road Map, helping to frame the brand promise, strategy, story, freshness and experience behind the brand. That big idea also gets used to tell the brand's story, both internally through vision, values and behaviours, and externally by creating a brand position in the minds/hearts of consumers through mass communication, logos/packaging and the inshore experience.
Content strategy and earned media have huge potential to help brands better serve their customers, but many struggle to change old habits and ways of working. This book shares many of the things that we in the Brilliant Noise team have learned in recent years about developing and scaling a branded content organisation.
The essence of International Marketing. Most fundamentals for every company and brand wishing to expand globally. Compass to effective export strategy and global brand building.
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Discover the key insights in ecommerce personalisation. The lastest trends how to use big data in user segmentation, personalisation and for product recommendations.
Translating UI and UX onto the retail shelf isegail
How do you consistently generate sales from the retail shelf today and into the future? You ensure you build UI, UX and EC into your packaging design. This Slide Share will explain how.
In today's corporate world of always having to do more with less, there is the temptation to skimp on your packaging design costs. However...Packaging is a critical slice of the marketing mix. In fact, for many consumers, it's the last "commercial" a person will see in regards the product before deciding what to buy..
As a result, every brand marketer and entrepreneur must understand the power of packaging as a key for driving sales.Therefore the risks of skimpy packaging design might in the end be just too high!
The retail shelf is your last opportunity to influence your consumer to buy.
Does your pack stand out on shelf?
Are you loosing shelf sales to your competitors?
If you aren't achieving your hurdle rates or your brand KPI's then maybe you need a Purple Cow!
How much should you pay for packaging design?isegail
At Jam&Co one of the most frequently asked questions that we get asked is “how much does packaging design going to cost?” This is a difficult question to answer directly mainly because there are so many variables that impact the price.
The investment for creating a pack that is designed to sell is much like buying a new home. The price all depends on one’s needs and priorities.
Surprise must be designed into your pack to create a WOW! Surprise packaging sells! -
When one's expectations are blown away and we get much, much more than we ever expected...that becomes a WOW moment. Surprise packaging sells. In an ideal world, if the pack design can trigger each of our five senses and engage us grabbing our attention, then that design can convert the automatic-pilot task of grocery shopping into a fun and surprising experience.
Great packaging designers look to bring a pack to life with the use of both visually striking creative graphic and structural design. They work to differentiate and make the product stand out. They strive to have the customer go, “WOW! Check this out!”
What really ends up in the shopping basket isegail
When it comes to those purchases where the consumer has greater freedom of choice, they will spend more time considering their options in the aisles.
This is the major reason why savvy Brand marketers are turning to product packaging design to deliver competitive advantage at the shelf. Discover consumers Needs and Wants
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
17. jamandco.com.au
This signals to consumers that you don’t know
who your brand is and what it stands for.
If you don’t know what you stand for, then why
would a consumer purchase your product?