What’s gone wrong with Content Marketing?
Remember when everyone was excited by content marketing? It feels like such a long time ago. We were young. We were naïve. We had better hair.
That’s not to say everyone’s stopped content marketing. In fact, there’s more of it than ever before. The problem is: while lots of people are doing it, not many are doing it well.
Are you?
In this presentation, we will cover topics such as:
• Discovering the seven deadly sins of content marketing
• Learn how to avoid them
20. DirectionGroup Services
Content
marketing
Content that
helps,
not hypes.
Inbound &
Outbound
Right message,
right audience,
right place, right
time.
Sales
enablement
Aligning
marketing and
sales to optimise
experience.
Channel
marketing
Engage, equip
and incentivise
channel
partners
ABM
Meaningful
communications
to an audience
of one (or few)
Shopper
marketing
“Sofa-to-sale”
programmes
to reach, engage
and convert.