This case study demonstrates how one large flavours and seasoning company used Compusense Cloud to gain valuable consumer insights before taking their new product packaging/concepts to market.

1. Case Study
Product-Packaging and Testing

2. What is Packaging Testing?
- Packaging testing allows
you to find out how your
consumers feel about an
existing or new package.
- Packaging is essential to the
success of any product and
testing can make the
difference between an
expensive failure or a big
win.

3. What is Concept Testing?
- In a similar way, concept
testing allows you to find
out how your consumers
feel about ideas that relate
to your product or brand.
- These includes advertising,
product imagery and
messaging, and even more
about your product or
brand.

4. Why Use Packaging
and Concept Testing?
- Gather key insights from
your target consumers
that will help you make
smarter business
decisions.
- Prevent costly product
failures due to
packaging or concepts
that miss the mark.

5. Using Compusense Cloud for
Packaging and Concept Testing
With Compusense Cloud you can…
- Involve your consumers and employees in the
product development cycle, or when you are
considering making important changes.
- Determine whether you should take your concept
to the next phase or return to the ‘drawing
board’.
- Incorporate images and videos to create fun and
engaging tests that keep panelists engaged.

6. Case Study
Objective
A large flavours and
seasonings company
needed a way to gain
consumer insight on new
product and flavour
names.

7. Case Study
Challenge
The client required a
large number of quality
results on a limited
budget.

8. Case Study
Implementation
- The client already had
a large number of
people in their panelist
database.
- The client created a
short, yet engaging,
concept test and sent it
to their entire panelist
database in
Compusense Cloud.

9. Case Study
Results
- Consumers were able to complete the concept
test from the comfort of home.
- The client gathered high-quality and
meaningful data on potential new flavours
and product names.
- This allowed them to go in to the product
marketing stage with confidence.

10. Contact Us
compusense.com
+1 519 836 9993 – Worldwide
1 800 367 6666 – Toll free in North America
info@compusense.com
To learn more about Packaging and Concept
Testing with Compusense, please get in touch!