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Case Study
In-Store Testing
What is In-Store Testing?
- Consumers complete product
evaluations in-store.
- A customer may complete a
test in an in-store testing
area, or even while browsing
the aisles for your products.
Why Use In-Store Testing?
- Collect meaningful data at the most pivotal point in
the consumer journey – the purchasing decision.
- Engage consumers with your product and elevates
their brand experience.
- Easy data collection on readily available tablets or
smartphones – consumers can even use their own.
Compusense Cloud for
In-Store Testing
With Compusense Cloud you can…
- Gather product information from real consumers
who shop at your store
– a very important demographic!
- Save time and testing resources by administering the
same tests on multiple locations.
- Gain quality insights on a limited budget.
- Discover regional preference differences in your
products.
Case Study
Objective
A large, multinational
supermarket chain wanted a
way to collect data on food
products inside their stores
at multiple locations.
Case Study
Challenge
The client needed their in-
store testing process to be
fast, efficient and require
minimal skill to administer,
but still gather meaningful
data at their many
locations.
Case Study
Implementation
- Consumers completed
tests on tablets after
tasting the samples in-
store.
- Test moderators tracked
how many sample sets
were collected on each
device.
Case Study
Results
- Discovered regional differences in their products.
- Gathered valuable qualitative feedback from the
face-to-face interactions with their customers.
- Bolstered consumer engagement – demonstrated to
their customers that they come first and their
opinions matter!
Contact Us
compusense.com
+1 519 836 9993 – Worldwide
1 800 367 6666 – Toll free in North America
info@compusense.com
To learn more about In-Store Testing with
Compusense, please get in touch!

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Instore-testing-case-study

  • 2. What is In-Store Testing? - Consumers complete product evaluations in-store. - A customer may complete a test in an in-store testing area, or even while browsing the aisles for your products.
  • 3. Why Use In-Store Testing? - Collect meaningful data at the most pivotal point in the consumer journey – the purchasing decision. - Engage consumers with your product and elevates their brand experience. - Easy data collection on readily available tablets or smartphones – consumers can even use their own.
  • 4. Compusense Cloud for In-Store Testing With Compusense Cloud you can… - Gather product information from real consumers who shop at your store – a very important demographic! - Save time and testing resources by administering the same tests on multiple locations. - Gain quality insights on a limited budget. - Discover regional preference differences in your products.
  • 5. Case Study Objective A large, multinational supermarket chain wanted a way to collect data on food products inside their stores at multiple locations.
  • 6. Case Study Challenge The client needed their in- store testing process to be fast, efficient and require minimal skill to administer, but still gather meaningful data at their many locations.
  • 7. Case Study Implementation - Consumers completed tests on tablets after tasting the samples in- store. - Test moderators tracked how many sample sets were collected on each device.
  • 8. Case Study Results - Discovered regional differences in their products. - Gathered valuable qualitative feedback from the face-to-face interactions with their customers. - Bolstered consumer engagement – demonstrated to their customers that they come first and their opinions matter!
  • 9. Contact Us compusense.com +1 519 836 9993 – Worldwide 1 800 367 6666 – Toll free in North America info@compusense.com To learn more about In-Store Testing with Compusense, please get in touch!