Goyello is Netherlands-Polish company developing IT solutions and products. We outsource, and maintain IT software in Agile methodology, offshoring and nearshoring IT projects

1. Goyello Group

2. Thank you for reading

3. 3
Who We are?
Goyello is a unique software development company by working closely with the client,
proactively managing change in dynamic markets and by delivering ideal, top-quality, efficient solutions.
• Founded in 2006
• Polish-Dutch IT company
• Full service Software Solution Provider
• Over 100 employees
• Working in 3 offices
• Clients in among others NL, BE, UK, US, PL

4. 4
Our ServicesIn the ever-changing business world, where time is money, and change is the only constant,
a timely, responsive approach to problem solving is needed.
Consultancy
Through brainstorming, workshops, interviews and market
research, we analyse the internal and external
environment of your organisation to fully understand your
needs. Through a validated solution design, together we
create a comprehensive budget and delivery plan.
IT Solutions
The project will be divided into iterations, each of which
results in a piece of working software. This Agile approach
puts you in the driving seat throughout the development
process, able to make necessary changes, control the
budget, and test the software step by step.
Implementation & Maintenance
Once your solution has been delivered, we begin the
important stage of implementing and integrating the
solution within your organisation and existing systems.

5. 5
We specialize in
Technologies and core abilities

6. 6
Realizing Innovation
To stay competitive most corporations are doing
their best to innovate and create value for its
customers. With the ever increasing rate at which
innovation reaches the market however it is
increasingly difficult to match the speed at which
the market operates. Next to that many
corporations find themselves limited in the process
due to the existing operations within optimized
structures towards efficiency.
The process through which ideas come to
existence can be a long, expensive and political.
Unfortunately, too often new products are being
introduced without previous validation.
We believe that every corporation can innovate at
the speed of a startup and leverage its vast
knowledge and expertise of their domain towards
sustaining their competitive edge on the market.
Goyello has been supporting compannies with the
development of new digital business models and
products for years and frequently we were
confronted with the above mentioned issue.
That is why we started to introduce a process that
supports corporations in rapidly prototyping and
validating concepts before even a single line of
code is written.
Instead of starting with the solution in mind, we
focused on the customer and their needs and
started the ideation process towards what
problems or jobs that they need to get done are
worth solving.
Based on those findings we started to develop
concepts in its smallest possible form and created
tests in which the concept was presented towards
the end-user who provided valuable feedback
whether we were on the right track.
This approach has led towards the creation of our
Rapid prototyping sprint that helps your corporate
innovators, ideate, prototype and validate their
ideas within short period of time.

7. 7
Customer centric approach
We Focus on Users to deliver value proposition
Build the right questions
Test & Validate
Create prototypes
0
Research and analyse
Create hypothesis

8. 8
Our Approach Lean Development
Reducing waste through self reflection and learning
The Build-Measure-Learn loop emphasizes
speed as a critical ingredient to product
development. Company's effectiveness is
determined by its ability to ideate, quickly build a
Minimum Viable Product of that idea, measure
its effectiveness in the market, and learn from
that experiment. This rapid iteration allows
teams to determine the most feasible path
towards Product/market or solution fit.
Speed is critical
A core component is the build-measure-learn
feedback loop. The first step is figuring out the
problem that needs to be solved and then
developing a minimum viable product (MVP) to
begin the process of learning as quickly as
possible. Once the MVP is established, the team
can work on tuning the engine. This will involve
measurement and learning and must include
actionable metrics that can demonstrate cause
and effect questions.
Feedback based realization

9. 9
Design sprint
Process flow
The sprint is set up in stages which stimulate a pressure cooker environment. Every day has its own goal and activities which
due to the limited timebox stimulate the team to deliver instead of overthinking.
PROTOTYPE
DISCOVER & RESEARCH
DEFINE
IDEATE VALIDATE

10. 10
BEING CONVINCED TO
CONTINUE
THE PROJECT
VALIDATION
STATE OF MIND
REDEFINING
THE PRODUCT
Design sprint
Together we create a tangible prototype around your challenge

11. 11
Design sprint
Prototyping - this cycle is repeated, with each iteration bringing the product closer to perfection
3
TEST
Don’t confuse user testing as the final stage – usually the results of the tests lead to further research and iteration. Don’t think
this stage must only come after the designing phase. Testing should occur early and often – it should happen alongside of the
design process at different intervals, so that the results can be integrated into further designs.
1
RESEARCH
The research phase is where you make sure you’re going in the right direction instead of blindly sprinting ahead. Being prepared
and having a solid plan means you won’t have to backtrack as much later, so a little extra work at the beginning saves you a lot
of time and effort at the end.
2
BUILD/DESIGN
Design documents are often the physical design itself. They change in both form and complexity as the design process
advances, and the types of documents, including their fidelity, vary greatly. While there are many advantages to designing
quickly and creating a final product as soon as possible, that’s no excuse to cut corners
Despite its creative points, all design boils down to a methodical, almost scientific approach. While everyone’s
design procedure varies according to their own personal tastes or constraints, in general the process must cover
three essential stages, with plenty of iteration in between research, design and test.

12. 12
Our Approach Scrum to Build
Iterative development based on the Scrum methodology
In 2009 Goyello decided to implement the Scrum methodology to replace the
traditional “waterfall” approach, today we use it for all our projects. Dynamic
changes in the business environment demand responsive development. To
deliver a solution that matches the end-user’s needs, the end-user has to be
involved. Frequent delivery of new functionality increases this involvement
and results in immediate client feedback. Priorities can be adjusted on the fly.
The result of the initial analyses and prioritization is the input for the Scrum
based build process. All items to be developed/implemented will be added to
the Product Backlog. The Product Owner, the client’s business
representative, will set the priorities. The team will estimate the effort it will
take to realize the work-package, which results in an overview of tasks for the
next two weeks, the Sprint Backlog. Daily the team will meet with the Product
Owner to discuss the progress. Other domain experts can join if needed.
Incremental solution realization

13. 13
Goyello’s Charging Structure
From hourly time/material rates up to fixed price projects
3 PROJECT BASED
If the project scope can be clearly specified, Goyello can prepare a fixed price offer to realize the project.
1
TIME/MATERIAL
When Goyello’s employees for example join an existing project team or provide ad-hoc support, their activities will be invoiced
monthly based on an hourly rate.
2
MONTHLY PAYMENT
For longer term commitments Goyello offers remote teams which will be invoiced monthly for an agreed monthly rate.

14. 14
EDUCATION FINANCE INSURANCE FMCG ENERGY
TRAVEL TELECOM PUBLISHING
HEALTH
& BEAUTY
RETAIL
Get to know Our Clients
Approach? Lean Startup / Agile obviously!

15. We are Committed to Our Customers!
We would like to welcome you as well.
Next some of our references will follow to convince you. More references are available upon request.
Please let us know what clients you would like to contact and we will arrange a meeting.

16. 16
Findlocalgift.com – e-commerce
The largest on-line gift shopping center
around the world
Wolters Kluwer S.A. – publishing
The biggest publisher of legal
publications on Polish market
SKOK Ubezpieczenia – insurance
Health insurance provider for Business
Da Vinci– retail
B2B service developer specializing in
barber services
InfoShare – conference&events
The largest IT & New media Conference
for Eastern Europe
First Central Group – insurance
UK Company, a leader in the Big Data
driven insurance services
Guide and Go – tourism
Innovative application for travelers,
combines tourism with the local attractions
RedBox– communication
Communication platform supplier for the
telecomunications industry
Aviovision– aviation
Electronic flight book for biggest Airlines
in Europe
… much more
Experience – reference list

17. 17
Reference Sanoma Group
School management system – New technologies in education
Create a product users gonne love
One solution for three groups of target users? As demanding
as head masters, teachers, and parents? Designed exactly
as its future users require? Yes, indeed! We developed the
prototype of System in only 3 months. We did it in Lean
Startup.
There was one more problem that had to be addressed. Sold
once the system was not bringing any extra income, which
revealed that the business model in which the system was
sold to schools was a faulty one. A new solution had to be
designed. And it had to be designed in a completely different
way.
Within three months from the initial workshop we designed
and developed the interactive, working prototype of System.
Thanks the Lean Startup approach it was clearly visible what
kind of product ends users expect, so the prototype was well
received by Sanoma’s management. As a result Company
proceed with the project to develop the final product.

18. 18
Reference Wolters Kluwer
Electronic circulation of documents and enabling the creation and edition of legal texts.
The more data the better
Wolters Kluwer SA is the largest legal and finance publisher
in the Polish market. It is part of Wolters Kluwer, an
international publishing house and information service
provider, with 19,000 employees worldwide.
Project goal:
To deliver a Microsoft Word-compatible application that
supports the electronic circulation of documents and
enables the creation and edition of legal texts.
Activities:
• Functional analysis and users’ requirements
gathering
• Advice how to approach the project
• Build a prototype
• Develop the final solution based on feedback
• Maintenance of the solution.

19. 19
Reference SKOK SOUZ
Building a workflow management system for health services
A services based solution
SKOK Ubezpieczenia insures over 1 million people. It is a health
insurance broker for a number of employers.
Project goal:
To develop a set of linked IT systems for easy management of
health insurance policies and comprehensive medical
customer service.
Result:
A system that enables easy management of health insurance
and provides the insurance company’s clients with necessary
support. The system consists of eight individual web portals.
The system enables full control over medical appointments
both for SKOK Ubezpieczenia and its customers. Employers
using the new service can effectively manage their contracts
and their employees’ medical services.

20. 20
Reference 1st Central
Personal insurance offer based on real-time data validation
The more data the better
The workflow system Goyello is continuously developing and
maintaining for 1st Central Insurance gathers as much data
as possible. External datasets are being used to further
enrich the user profile.
• Thanks to continuous data mining new causal relations
are being found in between claim history and the current
user profiles.
• In real time these data analyses result in adjustments of
the risk multiplier and therefore the price for an individual
consumer.
• All user activities are being logged and become part of his
profile data, among others to detect fraud.
Convincing the client to adjust the working procedures wasn’t
hard. Helping them to adjust the way they internally worked
was more complicated. Once the process was fully Scrum
based the clients immediately noticed the results.

21. 21
Reference energYours
Independent energy consumption and generation reporting
Measure & optimize Terminal efficiency
Monitor performance and profitability with Binocle. Air, sea or
land – use all resources of the Terminal to drive more profit.
Analyze business data and introduce improvements on a
daily basis.
• Analyze revenue quality. Get to details / subgroups with
one click.
• Check performance in real time, any time-scale (e.g. TEU
/ cargo / warehouse operations).
• Monitor financials – EBITDA (current, cumulative), costs,
revenue pre TEU, cash flow etc.
• Observe on a current basis – performance vs plans and
costs.
• Check operational KPI’s: utilization (yard / warehouse /
quay cranes), vessel service level, break-downs, delays,
downtime etc.

22. 22
Design Portfolio Kickin

23. 23
Design Portfolio DaVinci

24. 24
Design Portfolio AmberVend

25. 25
Design Portfolio energYours

26. We are looking forward to cooperating with you!
Contact Us:
Thanks for reading
Facebook.com/Goyello@goyellowww.goyello.com pawel.paluch@goyello.co
m