Bicerano Checklist

1. Following these steps can help businesses successfully develop new products.
THINK ABOUT YOUR CUSTOMERS
Evaluate any needs you believe your business may be able to solve
for customers. Determine whether this will require a new product or an
enhancement to an existing one.
CONSIDER YOUR IDEA’S FEASIBILITY
Think about how commercially successful your new product or service may
be. If it is too expensive to produce versus the revenue it will generate, it is
not worth the effort.
DO YOUR RESEARCH
Take a close look at the market and figure out whether there is a niche for
your offering. If too many of your competitors are doing more or less the same
thing, you will have an uphill climb.
LOOK INTO LEGAL RAMIFICATIONS
Investigate whether or not your new product or service fits all appropriate
regulations concerning your industry. Also, be sure you take the necessary
steps to protect your intellectual property.
IDENTIFY THE VALUE YOUR IDEA WILL HAVE FOR YOUR CUSTOMERS
When you have a clear concept of the appeal your new product will have, it
will be much easier to market. This is a good opportunity to conduct some
research to fine-tune the pitch you will make to consumers.
DETERMINE YOUR PRODUCT’S PRICING
Now is the time to do the math when it comes to covering your
production costs.
ASSEMBLE YOUR PROJECT TEAM
The people who will execute your vision are as important as the original
idea. Make sure you commit the best resources to your product development
process and give your team what it needs to succeed.
PROTOTYPE YOUR PRODUCT
A well-organized prototype stage gives you the chance to iron any wrinkles in
the product’s functionality as well as your marketing efforts.
PREP FOR LAUNCH
Before putting your new product or service on the market officially, make sure
you perfect your marketing strategy. It should look to the long-term as well as
the launch window.
PRODUCT
DEVELOPMENT
CHECKLIST
www.polymerexpert.biz