The document discusses an AI chatbot app called Clara that provides virtual therapy and mental health services. It outlines a 3-phase market strategy to launch the prototype in Chengdu and Yangshuo, China, including an initial press release and establishing an early adopter network. Phase 1 involves a 6-month, $200 per person prototype trial with daily surveys and a satisfaction survey, referring extreme cases to a professional. Risks like censorship, intellectual property theft, and misdiagnosis are addressed, as well as mitigations through partnerships with government and WeChat.
A media plan made in my advertising class in the fall of 2014. Our assignment was to find a brand with a weak or nonexistent advertising campaign, and create a new one including target audience, creative idea, media channels, and evaluation.
A media plan made in my advertising class in the fall of 2014. Our assignment was to find a brand with a weak or nonexistent advertising campaign, and create a new one including target audience, creative idea, media channels, and evaluation.
How to integrate and align perceived product value and consumer experience (CX)inewtrition
Speed to launching on the market is one of the primary considerations of product developers and for this reason, all NPD activities should be timed and tracked, but without cutting corners and rushing decisions. Developing products is easy, developing products and services that appeal to sufficient numbers of consumers is less so and developing sustainable brands that achieve commercial success is very difficult. Many products fail in the marketplace because marketers and developers do not focus systematically on consumer preferences and perceptions of sensory properties and value proposition.
Emerging Trends Of Green Marketing In IndiaLatha setna
Green marketing is the marketing of products that are presumed to be environmentally safe. Green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. All the countries are taking necessary steps to implement the environmentally friendly products to save the earth. This research paper discusses how businesses have increased their rate of targeting green consumers, those who are concerned about the environment and allow it to affect their purchasing decisions. This paper also examines the present trends of green marketing in India, explores the challenges and opportunities businesses have with green marketing.
This case study demonstrates how one large flavours and seasoning company used Compusense Cloud to gain valuable consumer insights before taking their new product packaging/concepts to market.
In this case study, see how one global company used Compusense Cloud to streamline their business practices, increase cohesiveness amongst their global locations and saved valuable time and budget on their sensory testing.
What can healthcare learn from the transformation which have taken place in other industries? What is the potential of digital for the pharmaceutical companies of tomorrow?
How to integrate and align perceived product value and consumer experience (CX)inewtrition
Speed to launching on the market is one of the primary considerations of product developers and for this reason, all NPD activities should be timed and tracked, but without cutting corners and rushing decisions. Developing products is easy, developing products and services that appeal to sufficient numbers of consumers is less so and developing sustainable brands that achieve commercial success is very difficult. Many products fail in the marketplace because marketers and developers do not focus systematically on consumer preferences and perceptions of sensory properties and value proposition.
Emerging Trends Of Green Marketing In IndiaLatha setna
Green marketing is the marketing of products that are presumed to be environmentally safe. Green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. All the countries are taking necessary steps to implement the environmentally friendly products to save the earth. This research paper discusses how businesses have increased their rate of targeting green consumers, those who are concerned about the environment and allow it to affect their purchasing decisions. This paper also examines the present trends of green marketing in India, explores the challenges and opportunities businesses have with green marketing.
This case study demonstrates how one large flavours and seasoning company used Compusense Cloud to gain valuable consumer insights before taking their new product packaging/concepts to market.
In this case study, see how one global company used Compusense Cloud to streamline their business practices, increase cohesiveness amongst their global locations and saved valuable time and budget on their sensory testing.
What can healthcare learn from the transformation which have taken place in other industries? What is the potential of digital for the pharmaceutical companies of tomorrow?
Digital thinking to transform face-to-face insurance in Asia by Hugh TerryThe Digital Insurer
These are the slides presented by The Digital Insurer at the Insurancecom conference in HK at the Ritz Carlton on 2nd December 2014.
The theme of the conference was profitable strategies for growth in 2015 and this presentation focuses on the opportunity to use digital thinking and trends to create Agency 2.0 and Banca 2.0 models
Coronavirus Effect of Chinese Consumer Behavior Report by daxue consultingDaxue Consulting
How the Coronavirus changes Chinese consumer behavior? We observed the Chinese consumer behavior during the Coronavirus and witnessed a radical shift from brick and mortar physical services towards online services in China. What did Chinese consumers buy the most during the epidemic? Where did Chinese consumers shop during the epidemic? How did Chinese consumers entertain themselves at home? Will the consumption boom after COVID-19?
A comprehensive report on the coronavirus effect of Chinese consumer behavior is offered by daxue consulting - strategic market research firm.
Coronavirus Effect of Chinese Consumer Behavior by daxue consultingDaxue Consulting
How the Coronavirus changes Chinese consumer behavior? We observed the Chinese consumer behavior during the Coronavirus and witnessed a radical shift from brick and mortar physical services towards online services in China. What did Chinese consumers buy the most during the epidemic? Where did Chinese consumers shop during the epidemic? How did Chinese consumers entertain themselves at home? Will the consumption boom after COVID-19?
A comprehensive report on the coronavirus effect of Chinese consumer behavior is offered by daxue consulting
Integrating Mobile Health into Product Development - OMTEC 2017April Bright
This presentation focuses on consumer trends and engagement along with ideas for integrating mobile health into product development and sales and marketing.
Whitepaper: New concept opportunities in personal careSagentia
Innovation in the personal care, health and beauty industry has traditionally been dominated by R&D in formulation chemistry and huge marketing budgets. In recent years, however, a new frontier has emerged: the area of devices. This paper outlines the device opportunity, market drivers and key enablers. This is followed by specialist perspectives on the technology and diagnostics viewpoints written by experts in each field.
http://www.sagentia.com/personal-care
An Executive Primer on Digital Marketing Strategy for the Addiction Recovery Industry. In this presentation, you will learn about specific strategies and best practices your recovery organization can use to reach more patients online in their time of need.
Recorded presentation can be found here:
http://foundationsevents.com/webinar-videos/
Amit Sharma
Role: Founder & CEO
Qualifications: MBA in Technology Management
Brief Bio: With over 15 years in healthcare technology, Amit founded DigiPath Solutions to revolutionize anatomical pathology through digital innovation. His visionary leadership has driven the company's growth and commitment to excellence.
Priya Kapoor
Role: Chief Operating Officer
Qualifications: MSc in Operations Management
Brief Bio: Priya brings extensive experience in operational excellence, ensuring seamless implementation of digital pathology solutions. Her strategic insights and commitment to efficiency contribute to the company's success.
Rajiv Verma
Role: Chief Technology Officer
Qualifications: PhD in Computer Science
Brief Bio: Rajiv leads our technology initiatives, leveraging his expertise in artificial intelligence and pathology informatics. His innovative approach drives the development of cutting-edge solutions for improved diagnostic precision.
Title: Key Contributors
1. Sneha Desai
Role: Lead Pathologist
Qualifications: MD in Pathology
Brief Bio: Dr. Sneha brings a wealth of clinical experience, ensuring the alignment of our digital solutions with the needs of pathologists. Her dedication to advancing pathology practices enhances the impact of our services.
2. Vivek Patel
Role: Senior Software Engineer
Qualifications: BTech in Computer Science
Brief Bio: Vivek is a key member of our software development team, contributing his technical expertise to create robust and user-friendly digital pathology solutions. His passion for innovation drives our technological advancements.
Title: Advisory Board
1. Dr. Meera Kapoor
Role: Medical Advisor
Qualifications: MD, Pathology
Brief Bio: Dr. Meera Kapoor provides invaluable medical insights, ensuring the clinical relevance of our solutions. Her distinguished career in pathology enhances our commitment to delivering high-quality healthcare technology.
2. Rahul Singhania
Role: Business Strategy Advisor
Qualifications: MBA in Strategy and Marketing
Brief Bio: Rahul guides our business strategies with a focus on market trends and customer needs. His expertise in strategic planning contributes to the company's sustainable growth.
6º Resseguro - Vida Individual - Novas Coberturas e Ferramentas de Subscrição...CNseg
Palestra apresentada por Charles Lutz no 6º Encontro de Resseguro do Rio de Janeiro, realizado nos dias 5 e 6 de abril de 2017, no hotel Sofitel Copacabana.
MEDIHERE(App) that connects doctors and patients in south korea. Patients appreciate the convenience to chat with their doctors at any time. Doctors gain the freedom to extend care & get paid without extra overhead. MEDHERE Service is the Future of the Doctor-Patient Relationship
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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2. PRODUCT & INDUSTRY: The 4 C’s
CLARA: App that uses AI to program
a free virtual therapist chatbot with a
Mental Health focus.
Converse: Chats with clients to
understand symptoms and
concerns
Confirm: Offers preliminary
diagnoses and online prescription
with a $10 pay-per-consultation
Connect: Refers clients to appropriate
healthcare services/professionals
3. IMPLEMENTATION: Market Strategy
PHASE 1 PHASE 3
Press release and
publicize research
findings
Marketing Campaign
to establish first-
adopter network
Launch Prototype
Model in Chengdu and
Yangshuo
PHASE 2
5. PROTOTYPE TRIAL
Requirements
Costs
Sample Size
6-month trial for
$200 per person
Total Cost of Yr
0
= $2.6M
Daily short survey
Customer
satisfaction survey
1 Professional for
Extreme Cases
Chengdu: 11,000
Yangshuo: 2,000
7. RISKS & MITIGATIONS
Censorship Problems
Intellectual Property Theft
Misdiagnosis
➔ PPP with government-sponsored health
insurance
➔ Incentivises government to cooperate because
this is a mutually beneficial partnership
➔ Referral to medical professional via video chat
prevents majority of misdiagnosis
➔ Set correct customer expectations using a
disclaimer
➔ Add-in fortified firewall to prevent algorithm and
proprietary information theft
➔ All AI/software IP should be in the cloud in U.S./E.U.
Only user interface hosted in WeChat
Tencent Partnership Termination
➔ Agreement with WeChat to share user
information
➔ Form joint venture
➔ Integrate independent platform
Editor's Notes
Good morning Jigsaw Technologies! We represent team 181 DC and we’re here to pitch to you an innovative product to expand your global presence.
Using AI to program a personal therapist as an app (monthly subscription at a significantly lower price)
Can be used for PTSD patients, sexual assault victims, Holocaust survivors, etc
Developing the program
Source help from a number of psychologists and therapists in developing the program and giving advice to a multitude of cases
Additional features for higher cost (actual online therapy sessions with a virtual AI therapist)
Launch a prototype model in 2021
collect data, evaluate results, and seek room for improvements
Publish our findings and establish credibility amongst first-adopters
Penetrate market through a direct-marketing and referral-based campaign.
EXPLAIN Why Chengdu & Yangshuo
Yangshuo:
Rural area with poor healthcare
Inaccessibility of healthcare system
Chengdu:
Large population but not necessarily a tourist location
More receptive to foreign products - In terms of crimes against foreigners, Chengdu is an exceptionally safe place
Sample Size
Calculated through population & target market
Costs
Requirements
daily short survey: behavior, mood, satisfaction of chatbot
end-of-term customer satisfaction survey
we will have one professional on hand for all extreme cases eg. if a test subject is diagnosed with an illness that requires a professional consultation (we cover the cost for that professional on a per-consultation basis)
Brand Ambassador Campaign
Launch Discount
First 5000 downloads get 1 free consultation
Referral Program
If you refer a friend or family to the app, you can get 50% off your next consultation
Risk: Misdiagnosis/ technological inaccuracies
Mitigant: Understand that our solution is more of a preliminary analysis not always a diagnosis, tool not answer and we refer to professionals and set customer expectations correctly with a disclaimer, reducing administrative.
Risk: Censorship Problems
Mitigant: Public Private partnership (PPP) with Government sponsored health insurance as 95% of insurance companies in china are financed by government subsidiaries. This will will help maintain good relations, and government will be inclined to help as the partnership is mutually beneficial.
Risk: Intellectual Property theft
Mitigant: Integration with Wechat plays on consumer brand loyalty. Add-in fortified firewalls to prevent imitation and/or theft
