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How to Turbocharge your Creative Processes
The document outlines strategies to enhance the creative process in digital experiences, emphasizing the importance of accurate, relevant, and timely content throughout the consumer's purchasing journey. It highlights the need for integrated systems to overcome challenges like siloed data, showcasing real-life examples of companies that improved efficiency and reduced costs through digital supply chain solutions and virtual prototyping. Key benefits of the proposed changes include reduced time to market, improved collaboration, and increased customer satisfaction.
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How to Turbocharge your Creative Processes
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- 2. RichDigital Experiences Matter The consumer’s digitaljourney is critical to secure purchases in the first place – and to keep attracting them back.
- 3. Product Informationis Critical Informative content appliesat all stages of the retailer/brand relationship and purchasing decision process. • Photos • Videos • Detailed Descriptions • 3D models • Localized content
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- 6. Organization’s systems arenot fully connected to each other Time spent daily looking for information Product data stored across multiple siloed solutions Theoldwayof managing content & data isn’treally working anymore.
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- 9. ProductContentLifeCycle 9 Create Make Sell MaterialsDesign PhotoStudio Campaign Design ProductKnowledge ContentHub PackagingDesign
- 10. 10 FasterTimeto Value • Pull thedata from systems that are not currently integrated and associate that data with the core content. • Project teams can collaborate with a complete set of information in one unified space.
- 11. Accelerating IdeastoMarket By connecting contentassets to data throughout the product lifecycle from ideation to support. For a more efficient digitalsupply chain, and an increase in the value of the assets.
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- 13. Materials Library Roadblock • Rangeof specialized file types and applications • Disconnected silos Real-LifeExample Shoe manufacturer who was shipping swatches and material samples from Hong Kong to the West coast of US. By moving to a digital supply chain could link materials and supply to design, accelerating virtual prototyping. Business Benefit Shipping costs eliminated, reduction in materials waste TimeSaved 4 to 6 weeks
- 14. Design & Prototyping Roadblock •Access to relevant information and specifications • Access to a library of modular reusable components Real-LifeExample Apparel manufacturer: Each sample dress shirt cost $100 to manufacture in a foreign country, and designers have to wait 3- 4 weeks to see each of their new ideas come to life. Moving to a virtual prototyping design process removed this cost and new product designs were instantaneously available. Business Benefit Manufacturing, alterations, and shipping costs eliminated TimeSaved 4 weeks
- 15. Photo Studio Roadblock • Scalability •Disconnected rights management and talent management • Inability for downstream functions to find required images Real-LifeExample A fashion company: Organizing multiple photo shoots per year to take pictures of the same basic t-shirt. It can now find, tag, approve and reuse existing assets. Business Benefit Reduced logistics costs, lower talent costs, the increased value of existing assets. TimeSaved 1 week per repeated photoshoot
- 16. Packaging Design Roadblock • Everyproduct change can create a new packaging • File formats • Localize designs for multiple markets Real-LifeExample Cosmetics company streamlined the packaging approval process by having relevant data attached to visuals, and managed localized derivatives of packaging designs. Business Benefit Less waste, more efficient approvals process, reduced localization costs, increased collaboration. TimeSaved From 4 weeks to 4 days
- 17. Creative Campaigns Roadblock • Accessto the latest product designs, imagery, specifications • Projected availability as early as possible in the process Real-LifeExample A clothing manufacturer: ensures that seasonal marketing campaigns include the correct combination of clothing and accessories for the time of year the campaign launches. Business Benefit Cross-sell of related accessories. Coordinated visual brand experience across all channels. TimeSaved 2 weeks of work per season
- 18. Content Hubs & Portals Roadblock •Search through many different systems Real-LifeExample An employee rewards company had issues with users from one company seeing items that applied to another company. They automated portals where new items would be made available. Business Benefit Increased customer satisfaction. Reduction in the cost of handling misaligned orders. Reduced number of support calls. TimeSaved Reduction in support calls
- 19. Product Knowledge Roadblock • Impossibleto connect downstream teams to the upstream parts of the process that are relevant to consumers Real-LifeExample A lifestyle company found that for dealer staff to have access to information and visuals throughout the product lifecycle drastically reduced the time it took for a new customer support person to get up to speed and be able to deliver effective customer interactions. Business Benefit Reduced training time. Faster time to productivity. Increased revenue through better recognition of up-sell / cross-sell opps. TimeSaved From 3 months to 1 month
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- 22. Connect Drive Connect toexisting product data and content sources Map your product life cycle Increase the value of your content Key Benefits: § Data and content flows across the product lifecycle § Collaborative environment § Consistency of message § Accelerated workflow approvals Key Benefits: § Reduced time in each step adds up = cumulative effect § Improved consistent customer experience § Higher customer engagement and retention time AccelerateIdeastoMarket
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