1. Principal of personal selling Personal selling is an ancient art . It has spawned a large literature land many principals .effective salespeople have more than instinct; they are trained in methods of analysis and customer management. Today`s companies spend large amounts of money each year to train salespeople in the art of selling. Sales training approaches try to transform a salesperson in the art of selling. Personal selling task Sales generating Feed back and market information collection. Provision of customer service Type of selling jobs Merchandise deliveries Sales engineer Missionary sales perso n

3. Example of a chart