2. Genre Characteristics
Pixie Lott – Boys & Girls Cheryl Cole – Call my name
- Dance routine - Dance routine
- Change of location
- Change of costume
- Change of costumes
- Centres around artist - Centres around Artist
- Backing dancers - Backing Dancers
- Colourful
3. Lyrics and Visuals
Pixie Lott - Boys and Girls
The lyrics talk about boys and girls and there are boys and girls
in the video.
The lyrics also mention “beat kicks in” and when the beat gets
faster the backing dancers dance.
Also the lyrics mention “dancing against a wall” while showing
a clip of her dancing against a wall.
4. Visuals and music
Pixie Lott – Boys and Girls
Cheryl Cole – Call my name
When the beat gets faster
so does the dancing When the beat gets faster so does
the dancing
At the beginning of the Whenever the music goes to the
video the artist is walking chorus the video is edited to show
to the beat of the music. the same location.
5. Need To sell the artist
• In both music videos the artists are objectified
by emphasis on their bodies. The camera
shows close up of specific elements of their
bodies such as their legs, stomachs, bums and
eyes.
6. Intertexuality
Pixie Lott Cheryl Cole
Has a reference to Lady Gaga by The location of Cheryl Coles video
having a bow on the top of references the locations in the film
grease.
her head which is a signature
look for Lady Gaga. The video has references to Michael
Jackson where Cheryl Cole does some
of his signature dance moves.
7. Voyeurism
Pixie Lott Cheryl Cole
In the video there is a point There are points in the video
when a boy is watching her when the camera is looking at
dancing and she is unaware the artist from far away, this
that he is watching her. gives the impression of
voyeurism from the viewer.
