The document provides an analysis of a music video for an R&B song. It discusses how the video uses various shot types, close-ups, and narrative elements to convey the artist's emotions over a breakup and challenge some conventions of typical R&B music videos. Jump cuts, desaturation, lyrics, and slow pacing of cuts are used to reflect the mood of the slow, sad song and show the relationship from its happy times to its ending.

1. Evaluation Task 1
James Chivers

2. Music Video's include a variety of
different shot types to
maximize the artist the
location and emotions shown
in the video. We knew it was
important to show the artists
emotions throughout the
video so the audience could
understand, to an extent, what
the artist is going through. We
achieved this with the
different shot types, and in
particular close ups. This then
uses the conventions of an
R'n'B music video by following
what is usually perceived to be
seen in the same genre video.

3. Yet again, the panning
shot in this case, is to
show the artist's
emotions as we get a full
prospectus of how he
feels about the situation
but in camera movement
form. Just like the
previous comment, this
follows the conventions
of a typical R'n'B music
video.

4. This screen shots represents the
mise-en-scene of the video. In
the video we first see the artist
with his hood down before he
knows his girlfriend is splitting up
with him. Then as soon as she
walks away, the hood goes up.
This reflects the artists mood and
vulnerability that he feels at that
moment. Also, the shot being
dark lighting through ally ways as
such through town shows how he
wants to distance himself from
others and wants to be alone and
reflect on proceedings. This also
follows conventions of this music
video type and likewise with the
clothing. High tops, black jeans
and a hoodie is typical fashion of
an R'n'B artist.

5. Jump cuts are used mostly in
music video's as the editing
technique that can provide the
sudden change of location and
change from one scene to
another which is important to
give the audience a better
prospectus and to keep them
entertained. Here we also
used de-saturation to use
another effect, and so we gave
another view of the
relationship. I feel that we
challenged the form of editing
in an R'n'B music video as
there is not often flashbacks of
the 'happy days' but often just
on how the artist is feeling at
the time.

6. Here is a screen shot of a
dark setting representing
the color of the
video, and the mood of
the song which can be
represented as dark and
sad. But this is not the
usual colours seen in a
R'n'B video. This is
because we normally
associate R'n'B with
bright colours, mainly
white, and more Rock
styled video's to be of a
black/darker background.
Here i think we are
challenging the normal
conventions of this genre.

7. This screen shot shows how
the video consists of a
narrative by the use of the
dialogue from both characters.
This narrative is present
throughout the video, as
shown by the flashbacks
referring to 'happy times' and
then back to 'reality' and the
present day. When first
listening to the lyrics i knew
we had to stick with a
narrative to allow the video to
make sense. This then doesn't
follow the normal conventions
of an R'n'B music video as they
do not usual follow a
storyline, but mostly follows
the genre.

8. We decided that we should
sell the artist as much as
possible. This is because it is
a typical convention of an
R'n'B video. But at the same
time we also wanted to
draw as much attention to
the lyrics and narrative.
However, we used a range
of different shot types i.e
close ups and long shots of
the artist centralized. We
did this to show that the
video and song was all
about him and for the
audience to focus on him
and his feelings.

9. This is an example of
voyeurism. The way the
artist is walking away and
the camera following
represents him trying to
walk away from the
situation but the feelings
and thought (camera)
following and that he can't
get away from them this
easily. I feel we challenged
the typical form as usually
the camera is constantly on
the performer as with R'n'B
they are focusing on the
artists wealth and fame
rather than the
song, usually.

10. The lyrics of the song are
shown to be very illustrative
during the video, as the
video relies on the lyrics to
shape what happens and
what the scenes are in the
Music Video. In this screen
shot, he realizes that what
they had is over. The artist
shows this by shaking arms
and walking off as if he is
walking away from the girl.
in a way I believe we are
challenging usual
conventions and forms as
not often does the video
concentrate so much on the
lyrics of the song.

11. Throughout the song, it sticks to the same
beat and tempo so this is then
represented in our, to a point, slow cuts.
this is because we usually associate quick
cuts with up beat songs like 'One Direction
-Live While We're Young' as this video
shows them having a good time at party
etc. Whereas this song is slow and
upsetting so we had to cut to reflect the
mood. But towards the end we
Incorporated a section of quick cuts as the
song came to a close to show how quickly
the relationship had come to an end. We
also changed the location as the chorus
came in. This was when the flashbacks
were used as this was when the mood
changed in the song. But when the chorus
had finished, the artist got back to the
present.

12. • This magazine is in the
same location of where
the first few scenes of the
music video was set to
show a link between the
two. We also gave the
magazine a blue tint as
we believed this gave a
'frozen' look this to link to
the title of the song.

13. • The inside of the
digipak shows the artist
sitting alone with a dark
scenery and dark
lighting around. This
then links to the mood
of the song with the
darkness. This also links
to how the artist feels
during the video, alone
and vulnerable.