Music video comparison of Rick Ross and Childish Gambino by Luthais Morrison & Dan Synowiech

1. Goodwin’s Six Points Analysis
Analysis of two hip-hop music videos.

2. Childish Gambino – Freaks & Geeks
Genre Characteristics
He sings about stereotypical rap topics for example
Women (Hoes, Bitches, Pussy)
Sexual gestures and singing about sexual experiences
Rapping about money and fame
Mentioning physical goods

3. Childish Gambino – Freaks & Geeks
• Intertextuality
In the song Childish Gambino references multiple film and pop-culture
icons such as;
“These girls be actin’ crazy when they dance Black Swan”
“This beat is a disaster, 9/11 this track”
“You’re fuckin’ with the baddest like you tag-teamed Rhianna”
“I got some pussy that was insane, so insane it was an enemy of Batman”
He also references past songs of his and other popular hip-hop songs

4. Childish Gambino – Freaks & Geeks
• Visuals/Lyrics
In the music video, He dances by himself
(freestyle) he does Gestures to certain lyrics
throughout the song
He Lip-syncs throughout the whole video as
well.

5. Childish Gambino – Freaks & Geeks
• Visuals/Music
In the video for Freaks & Geeks there isn’t any
editing to the beat or visual representation of
the music in anyway. In this way Childish
Gambino breaks conventions according to
Goodwin.

6. Childish Gambino – Freaks & Geeks
• Selling the Artist
He is a well know actor/ Comedian in America
called Donald Glover in a hit TV show called
Community.
Despite this Glover chooses to use a stage name
to reinvent himself for the genre and so this
first single was used to show him in a hip-hop
light instead his comedic background.

7. Childish Gambino – Freaks & Geeks
• Voyeurism
The video starts with voyeurism, the audience
watching Childish Gambino dancing by himself
in a warehouse but Gambino quickly notices
their presence and sings directly to them for
the remainder of the video.

8. Rick Ross – Hold Me Back
• Genre Characteristics
Use of slang and derogatory language (nigga,
bitches, hoes)
References sex frequently during the video.
Money
Physical goods & appearances

9. Rick Ross – Hold Me Back
• Intertextuality
Rick Ross doesn’t make any references to any
other elements of media, focusing the song
solely on him.

10. Rick Ross – Hold Me Back
• Visuals/Lyrics
Set in an urban area, Rick Ross is depicted as a gansta
type of Character. Many half naked women who are
rather well endowed and are scantily clad.
When Rick Ross references having children, the video cuts
to Ross standing behind a large group children. This is
supposed to be humorous.
“These hoes”

11. Rick Ross – Hold Me Back
• Visuals/Music
Scene changes and editing to the beat are
frequently used during the music video.

12. Rick Ross – Hold Me Back
• Selling the Artist
Depicted to be a stereotypical black gansta or “pimp” to
sell him as an authority and cool character to others.
The video also sells him as a criminal as it is shown that
he sells heroin to the other denizens of the slums.

13. Rick Ross – Hold Me Back
• Voyeurism
None towards the actual artist (unless you love
heavy-set black men) but there is heavy
emphasis and objectification toward the
females extras who are depicted to be
attractive for the audience.