This document summarizes how the media product, a music video, uses conventions of real music videos in several ways: 1) It uses close-ups, particularly when singing, to enhance emotions and the meaning of the song, mirroring real pop videos like Beyoncé's "Countdown". 2) It combines narrative scenes and performance scenes to make the video more engaging while representing the lyrics, reflecting conventions in pop music videos. 3) It uses split screens to contrast settings and ideas in the lyrics, keeping viewers interested, similar to techniques in "Wings" by Little Minx.

1. In what ways does your media
product use, develop or
challenge forms and conventions
of real media products?
By Sabrina Caruso

2. Close ups
One of the ways in which our music video used
conventions effectively was the use of close
ups which was demonstrated clearly
throughout the duration of the video. This is
specifically highlighted as it is very typical for
pop genre’s to include many close ups
especially when we were singing so that it
enhanced the emotions on our faces to the
audience which then helps represent the
meaning of the song and reflects the lyrics so
that the audience gain a better understanding.
For example a real pop video such
as Beyoncé's use of close ups in
her video Countdown.

3. Narrative & Performance
In our music video we combined the narrative and the performance scenes
together so that we were singing throughout the storyline while portraying
actions and performances that fit with the lyrics to make it more intriguing to
watch rather than the audience just watching a narrative. This convention has
been known to be representative and developed traditionally in pop music
videos which is what we wanted to illustrate.

4. Split Screen
The use of split screens that we used in our
video are very conventional to our genre of
pop. This editing technique enabled us to
show two different scenes on the screen at
the same time which enforced our ideas of
showing a strong contrast between our
settings of graffiti and the studio which
showed the difference in the lyrics of love
and war. It also makes the video more
interesting to watch.
This example is from a real pop music video
by Little minx in their video “wings” where
they have used a variety of split screens
throughout their video.

5. Digi Pak & Magazine Advert
Digipak
Magazine Advert
Our digipak includes a particular motif
It is very essential and
that connects to the video and the
popular that pop groups
magazine advert by ensuring there was a
emphasis is on the main
link between them by the use of graffiti
artists So, for our magazine
background and close ups. For example
advert, we wanted to
Little Minx use of consistency by using
continue this idea so it would
bright colours and
be recognisable to the
funky outfits on
audience. We also carried on
their album cover as
We put a review on our advert as a our theme of graffiti which
well as in their
promotional technique which is also links to our video so it would
video.
always found on real music magazine be noticeable and a
adverts. consistent on going structure.

6. This still represents pop convention by
signifying strong independent women
with strong characters which tends to be
very common in pop music videos . It
shows females as modern, powerful and
confident. Which gives an edge to the
whole video.
This still in the studio of our music
video shows bright lighting with
colourful and vibrant colours to
produce a happy light hearted feel to
the video as pop videos mainly focus
on bright attractive props instead of
dark and gloomy.

7. Slow motion
We used slow motion techniques in our video to
enhance the meanings of the lyrics at that particular
moment of the song which makes the viewers think
about the song and our actions towards it.

8. Mise-en-Scene
The mise-en-scene we used was also typical of a pop group
as we all tried to reiterate a different style outfit each of the
artist of our song. It gave the view and sense of us being a girl
band as we created an urban feel with our locations, outfits
and performance.