The document discusses how the media product uses conventions of real media. It summarizes how costumes, props, settings, camerawork, effects and editing were used to portray the character as an independent indie musician and show his rise to fame from busking to performing in a studio. Special effects like saturation and black and white were used to set the tone. The narrative and genre were indicated through camera angles, themes of independence, and including typical elements of indie music videos like solo performance shots.