Title: "Mamaearth: A Sustainable and Natural Brand Revolutionizing the Personal Care Industry"
Description:
This PowerPoint presentation introduces Mamaearth, a leading brand in the personal care industry that is committed to providing natural, safe, and sustainable products for consumers. The presentation covers the brand's history, mission, product range, sustainability initiatives, and the positive impact it has on the market. Key keywords and tags include "Mamaearth," "sustainable products," "natural skincare," "eco-friendly," "personal care," "organic ingredients," "brand revolution," and "green beauty."
Outline:
Introduction
a. Brief history and inception of Mamaearth
b. Vision and mission of the brand
Mamaearth's Product Range
a. Overview of product categories (skincare, haircare, baby care, etc.)
b. Highlighting the use of organic and natural ingredients
c. Customer testimonials and reviews
Sustainable Practices
a. Eco-friendly packaging and materials
b. Carbon footprint reduction initiatives
c. Contribution to a greener planet
Impact on the Market
a. Market positioning and growth
b. Consumer feedback and satisfaction
c. Awards and recognitions received
Future Outlook
a. Expansion plans and upcoming product launches
b. Commitment to sustainability and continuous improvement
Conclusion
a. Recap of Mamaearth's values and contributions to the personal care industry
b. Encouraging viewers to support and choose sustainable, natural products from Mamaearth.
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : BRAND LEVERAGING
Faculty Name: Vishal Desai
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It should come as no surprise that humans are emotional creatures. Marketers have long recognized the fact that emotions play a key role when consumers are talking about or purchasing products in categories as disparate as those represented by brands. Over the past decade, emotional branding has emerged as a highly influential brand management paradigm. Among marketing practitioners, this relational, communal, participatory, sensory, and emotive view of consumer– brand relationships is increasingly heralded as a central pillar of market differentiation and sustainable competitive advantage. Emotional connections are universally important, and managing those emotional bonds pays off handsomely. Some companies are very good at creating emotional connections with their customers. Most, however, are not. Companies that is successful at creating emotional connections benefit from stronger results, not only in cash flow and profit, but in market share. Emotional connections aren’t static. They ebb and flow and the results can affect a company’s long-term business success.
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : BRAND LEVERAGING
Faculty Name: Vishal Desai
here is the well designed presentation with rich content about how to make brand and how to make strong brands.
I know you will like it.
Dont forgot to like it if you love this presentation.
I you are in search of a docx file of same topic then can check it from my collection
It should come as no surprise that humans are emotional creatures. Marketers have long recognized the fact that emotions play a key role when consumers are talking about or purchasing products in categories as disparate as those represented by brands. Over the past decade, emotional branding has emerged as a highly influential brand management paradigm. Among marketing practitioners, this relational, communal, participatory, sensory, and emotive view of consumer– brand relationships is increasingly heralded as a central pillar of market differentiation and sustainable competitive advantage. Emotional connections are universally important, and managing those emotional bonds pays off handsomely. Some companies are very good at creating emotional connections with their customers. Most, however, are not. Companies that is successful at creating emotional connections benefit from stronger results, not only in cash flow and profit, but in market share. Emotional connections aren’t static. They ebb and flow and the results can affect a company’s long-term business success.
In this presentation, we will discuss about the value of a brand, why consumers are willing to pay for the brand, the core value of a product, the importance of brand personality and total value proposition. We will also understand value through Porter’s Value Chain and Levitt’s four level model, meaning of brand proposition and USP.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Brand positioning
Faculty Name: Vishal Desai
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A research study on the aspects of purchasing behaviour by Nasseth Nilar and Chrishankar Janathanan.
Research focuses on Telecommunication operator: Dialog Plc in Sri Lanka.
In this presentation, we will discuss about the value of a brand, why consumers are willing to pay for the brand, the core value of a product, the importance of brand personality and total value proposition. We will also understand value through Porter’s Value Chain and Levitt’s four level model, meaning of brand proposition and USP.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Brand positioning
Faculty Name: Vishal Desai
Marketing Mix terdiri dari 4 elemen, salah satunya adalah PROMOTION. Di slide ini menerangkan apa itu marketing, marketing management, marketing mix dan aspek promotion.
A research study on the aspects of purchasing behaviour by Nasseth Nilar and Chrishankar Janathanan.
Research focuses on Telecommunication operator: Dialog Plc in Sri Lanka.
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
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2. Overview
• Founded : 2016
• Founder : Ghazal Alagh and Varun Alagh
Founder : Ghazal Alagh and
Varun Alagh
Founded : 2016
Industry : Personal Products
Status : Private
Employees : 150 (as of 31
may )
Headquarters : Gurgaon ,
Haryana
3. About
Mission :
• To make safe , chemical-free products available to all ,
• Products need to be verified by international standard and
• Loaded with the goodness of nature .
• Mama-earth tries to solve common Indian parenting problem .
Award :
1st Asian brand with a “ Made Safe “ certification .
7. Swot Analysis
• Product diversification
• Green lifestyle opportunity
• Innovation
• Negative publicity
• Limited diversification
• High employee turnover
• Changing customer Preference
• Increase number of player
• New technology
• Price range and high quality
product
• Great customer service
• Wide product range
• The geographical presence
Strengths
Threats
Opportunity
Weakness
8. Distribution Channel
• Offline Distribution Channel :
Department Stores
Supermarkets and Hyper Markets
Convenience Stores
Drug Stores
• Online Distribution :
Website & app
Amazon & Flip cart
9. Business Model
• Mama-earth followed Digital B2C Segment ( 2-5 yrs. )
• Earlier started in offline mode
• Offers discounts to the customers
10. Marketing Techniques
Creates a positive
aspect with toxin
free products .
Focusses on social
and environmental
contribution as
well .
Approach to
Influencers for
product promotion
.
Provides products
at affordable prices
with social causes
as well .
12. Short Term Objectives
Target audience of
the company in initial
stage is mothers &
their babies .
Popularising the
brand on online
platforms .
Keeping babies toxin
safe by their
products .
Aims to provide good
quality products at
minimum price
13. Long Term Growth
Product diversification
with toxins free
Current consumers are
over 1.5 million aims
to achieving 5 million
new consumers .
From 6 products they
are having 80 in their
catalog now and
counting .
Plans to build
Mamaearth into Rs.
500 crore brand
Looking at launching
more brands under
the Honasa umbrella .
15. Conclusion
• "Our plan is to build Mamaearth into an Rs. 500 crore brand by
acquiring five million new consumers in the next three years. We are
also looking at launching more brands under the Honasa umbrella,
which would be focused on the needs of the new-age, millennial
consumers,“
Ghazal Alagh
