This document provides an analysis of Patanjali Ayurveda, an Indian FMCG company founded by Baba Ramdev. It discusses how Patanjali started as a yoga school and expanded into Ayurvedic medicines and consumer products. Patanjali produces herbal products at lower prices than competitors and educates customers about herbal alternatives. The document examines Patanjali's business model, marketing strategies, expansion tactics, SWOT analysis, and monitoring of sustainability. It concludes that Patanjali has achieved success through spiritual connections, innovative R&D, and low prices, but will need to diversify suppliers and market segments to remain sustainable against growing competition.
โA DESCRIPTIVE STUDY OF BRAND IMAGE AND CONSUMER PERCEPTION ON CONSUMER LOYAL...Vidhu Arora
ย
โA DESCRIPTIVE STUDY OF
BRAND IMAGE AND CONSUMER PERCEPTION ON CONSUMER LOYALTY AND
PREFERENCE TOWARDS A BRAND: PATANJALI AYURVEDA LTDโ- questionnaire based survey
Imc presentation by shyam sundar gour on PatanjaliShyam Gour
ย
Hi all,
This is the Integrated Marketing Communication Plan... Which I have prepared along with my group for Patanjali Beauty Cream..
Hope you will like it.
Integrated marketing communications & distribution strategy of patanjaliNeha Gujar
ย
Presented by the F.Y MBA - Core A, students of Dy.Patil University School of Management, Belapur.
Presentation completed under the guidance of Proffessor Mr.Neel ratna chowbal.
study of consumer oriented sales promotion in FMCG >> Tushar chole <<Tushar Cholepatil
ย
To study consumer preferences with respect to sales promotion in FMCG sector.
To examine tradeoffs, relative importance of different attributes while responding to a sales promotion offer.
To study the effect of sales promotions in FMCG sector
To study consumer behavior in purchase of Patanjaliโs Products.
โA DESCRIPTIVE STUDY OF BRAND IMAGE AND CONSUMER PERCEPTION ON CONSUMER LOYAL...Vidhu Arora
ย
โA DESCRIPTIVE STUDY OF
BRAND IMAGE AND CONSUMER PERCEPTION ON CONSUMER LOYALTY AND
PREFERENCE TOWARDS A BRAND: PATANJALI AYURVEDA LTDโ- questionnaire based survey
Imc presentation by shyam sundar gour on PatanjaliShyam Gour
ย
Hi all,
This is the Integrated Marketing Communication Plan... Which I have prepared along with my group for Patanjali Beauty Cream..
Hope you will like it.
Integrated marketing communications & distribution strategy of patanjaliNeha Gujar
ย
Presented by the F.Y MBA - Core A, students of Dy.Patil University School of Management, Belapur.
Presentation completed under the guidance of Proffessor Mr.Neel ratna chowbal.
study of consumer oriented sales promotion in FMCG >> Tushar chole <<Tushar Cholepatil
ย
To study consumer preferences with respect to sales promotion in FMCG sector.
To examine tradeoffs, relative importance of different attributes while responding to a sales promotion offer.
To study the effect of sales promotions in FMCG sector
To study consumer behavior in purchase of Patanjaliโs Products.
We are one of leading beauty companies in Indonesia, founded by Dr. (H.C) Martha Tilaar in 1970. Employing over 4,000 employees, our company divided into three business classifications, manufacturing and Marketing, Distribution, and Service. Our teams are creating innovation and best quality in beauty product based on herbal and natural ingredients of Indonesia and its supporting services like spa, hair and beauty salon, beauty shop, advertising agency, beauty school, and wedding and indonesian culture magazine.
A STUDY ON CONSUMERSโ PREFERENCE TOWARDS BEAUTY SERVICES IN TIRUCHIRAPALLIIAEME Publication
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Earlier days women have been very conscious of their appearance since their existence of youth. Most of them give much importance to their external appearance. They can change their look in various numbers of ways. But today it has changed. Men parlors have overcome womenโs parlors. Because of booming beauty conscious among men has increased. However both men and women are always concentrated on their external beauty. In conventional times people used orthodox ways to beautify themselves. Even now the wish is the same, but with different and better tools. Thus, a beauty parlor or salon is a business that deals with the beauty treatment for women and men. This study have accentuated that there are many beauty parlors are available in Trichy but why people prefer particular brand.
This presentation is on Johnson Johnson company for marketing students of BBA 4th semester. Presentation is on Promotional tools used by Johnson Johnson.
We are one of leading beauty companies in Indonesia, founded by Dr. (H.C) Martha Tilaar in 1970. Employing over 4,000 employees, our company divided into three business classifications, manufacturing and Marketing, Distribution, and Service. Our teams are creating innovation and best quality in beauty product based on herbal and natural ingredients of Indonesia and its supporting services like spa, hair and beauty salon, beauty shop, advertising agency, beauty school, and wedding and indonesian culture magazine.
A STUDY ON CONSUMERSโ PREFERENCE TOWARDS BEAUTY SERVICES IN TIRUCHIRAPALLIIAEME Publication
ย
Earlier days women have been very conscious of their appearance since their existence of youth. Most of them give much importance to their external appearance. They can change their look in various numbers of ways. But today it has changed. Men parlors have overcome womenโs parlors. Because of booming beauty conscious among men has increased. However both men and women are always concentrated on their external beauty. In conventional times people used orthodox ways to beautify themselves. Even now the wish is the same, but with different and better tools. Thus, a beauty parlor or salon is a business that deals with the beauty treatment for women and men. This study have accentuated that there are many beauty parlors are available in Trichy but why people prefer particular brand.
This presentation is on Johnson Johnson company for marketing students of BBA 4th semester. Presentation is on Promotional tools used by Johnson Johnson.
This presentation will give you an insight into the great organization "PATANJALI" which is competing with great giants in the FMCG sector and taking a credible amount of their share in the product category in which they are also present.
A competitive market strategy for Himalaya Drugs to launch a new ayurvedic beauty product in the market and build an competitive advance over its competitors
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Discover the innovative and creative projects that highlight my journey throughย Full Sail University. Below, youโll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Memorandum Of Association Constitution of Company.pptseri bangash
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www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
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Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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Patanjali ayurveda
1. JAMES COOK UNIVERSITY, BRISBANE
Business Analysis and Monitoring System
STUDENT NAME : LATIKA VYAS
STUDENT NO : 13499881
SUBJECT CODE : LB5203
SUBJECT : SUSTAINABLE ENTERPRISE
LECTURER : LUKE SPILLER
CAMPUS : BRISBANE
2. โYoga Guru Cum-Business-Czarโ
โLike it or not, the responsibility for insuring a sustainable world falls largely on the
shoulders of the worldโs enterprises, the economic engines of the future.โ (Hart,
USA)
Patanjali journey started from yoga school โyogpeethโ in Haridwar, Uttrakhand which became one of the
largest yoga institutes in country. Swami Ramdev and Acharya Balkrishnan took initiative to keep
Ayurveda alive by setting up Patanjali Ayurveda Pvt Ltd for research and development, treatment and
manufacturing of Ayurvedic medicines.
Sustainability generally associated with unpredictable change and organizations. Itโs easy to start a
business than to maintain the sustainability of the business in unforeseeable situations. My understanding
about the subject leads me to analyze, observe and understand the criteria of sustainability. Elements for
sustaining a business include Management, Marketing and Sales, Operations and Productivity, and
Brand-name and Goodwill. Patanjali Ayurveda is a good example to explain Dunphy phase because the
journey of Patanjali from being Yoga Institute to run FMCG products is interesting.
This report will be on the analysis and monitoring strategy on journey of the business itself, motivation,
hurdles and strategies how the business sustained being a Yogapeeth to FMCG.
Company Overview
Patanjali Ayurved Limited is an Indian based FMCG company. It has the vision to make world disease
free with scientific and natural approach of Yoga and Ayurveda. Company established in Year 2006 by
Baba Ramdev along with Acharya Balkrishna coordinating with latest technology and ancient wisdom.
Company started with Aloe vera gel initially and now it deals with four different categories i.e Ayurvedic
health product, Food products and Juices, Skin care products and Home-care products. Products were
prices 15-20 % lower than the market price and company removed intermediates by buys raw materials
directly from farmers. Company use the franchise to sell the product in market under three registered
names i.e Patanjali Chikitsalya, Patanjali Arogya Kendra and Swadesi Kendra. In 2014-2015 company
crossed the revenue Rs 2000 Cr. And in 2016 company recorded the turnover higher than other could
even think to manage it. Company basically believe in educating customers about the product,
Company has made this effort for social welthfare, health, philosophy and spirituality and belive in
optimum utilization of capability for betterment of the society. Company have a strong international
presence by distributorship in 10 different countries and Organization is registered with US FDA and is
an active member of many government and semi-government trade promotion organizations. (Ayurveda,
2016)
3. (Sethi, 2016)
(Sethi, 2016)
Current Business Model
1. Partners: Baba Ramdev and Acharya Balkrishna.
2. Main Activity: Yoga and Ayurvedic FMCG products.
3. Value proposition: Make world disease free and educate customers about herbal.
4. Key Resource: Farmers and Natural herbs with new technology
5. Channels: Franchise and Export
6. Costs: 15-20 % less manufacturing cost because eliminated intermediaries.
4. Analysis and Monitoring
Patanjali Ayurveda, focuses more on revenue than the profitability, even after achieving target of INR 50-
60 Billion in year 2016, company aided for better cost management by using latest machinery and strong
R&D but low A&P spends. Patanjali is very proactive to enter into all consumer categories; Patanjali has
launched its own mobile app which helps customers to locate the nearest store and online ordering.
Patanjali follow three step supply chain
Patanjali has recently made a tie-up with Future Group to sell their products, though patanjali has its
stores in every city and district of India, however, each outlet have to send the customer demand directly
to head office in Haridwar and goods are delivered by patanjali transportation.
Marketing strategy
๏ท Content Marketing: By educating Customer what is used in a product ex: Alo vera gel.
๏ท Customer Familiarity:It is the USP making disease free world.
๏ท Pricing Strategy: 15-30 % low than the market price.
๏ท Product Leadership: Understand and meet customer wants and needs.
๏ท Promotional Strategy: Baba Ramdev himself is the Brand Ambassador, because of his popularity
170 countries.
Segmentation, Targeting and Positioning: Producing 100% herbal and Natural product, targeting people
above 40 years of age. Company produces medicine for very cheap prices and claims to recover cough
to cancer.
โLet Food be the medicine and medicine be the foodโ
Expansion Strategy: Attacking competitors by telling them.
1. Flank Atack: Dabur Honey
2. Frontal Attack: Maggie
3. Encirclement Attack: Britania Biscuits.
4. Bypass Attack: Colgate Toothpaste
Company focus on expanding business to Canada, Maurittis, Uk and and other countries, company has
invested 3 billion for its advertisement.
5. SWOT Analysis
Strength
๏ท Spiritual Connection with Customer
๏ท Herbal products with natural ingredients
๏ท Strong and innovative R&D
๏ท Face of the Brand- Baba Ramdev
Weakness
๏ท Controversies like attacking other brands
directly eg: Maggie
๏ท Putrajeevak product which create negative
impact
๏ท Low exports and strong competitors
Opportunities
๏ท Large domestic market of FMCG
๏ท Low entry barrier for herbal products in
innovative way
๏ท Huge market to expand in rural market
๏ท Diversifying to other retail stores
Threats
๏ท Competitor keeping eye on growth of
patanjali
๏ท Controversies around the company
๏ท As compared to the competitors,
patanjali have weak supply chain.
PESTAL Analysis
Political: Taxation policy of Government impact on the price of final product.
Government support for Yoga and Ayurveda supports business to sustain
Economical: Customer look for the the value for money, so in this case inflation becomes the important
factor. Whereas, high interest and tax rates cost of manufacturing increases due to impact on cost of
capital. GST in India would help organizations like Patanjali.
6. Social: Health consciousness and awareness among consumers, but rise in life style diseases are so
common like heartattack, blood pressure etc and the main problem is food we eat which contains so
many chemicals. However, Patanjali is 100% natural and herbal resolves all medical complications.
Technological: Patanjali has developed its own Research and Development institution where they spend
more money to make it better everyday for Ayurvedic and Herbal Product. Automation, however mass
production of Ayurvedic drug, without loosing their effectiveness and efficiency.
Environmental: Ayurvedic has no toxic impact in environment because of its natural and herbal origin,
where as India is rich source of herbal and Ayurvedic Production. Ayurvedic product are more
environmental friendly than the Allopathic medicine.
Legal: The Laws for Medicine central control act, Drugs and cosmetics act and drugs and magic remedy
acts monitor Patanjali legally.
Monitoring System
I have divided the whole sustainable monitoring indications into 4 questions so I can try to explain
better with what I could understand.
Questions
1. How a local player become a threat to multinational FMCG companies.
The Popularity of Baba Ramdev among people since year 2002, developed the trust on him.
People who were folloing him and his treatment by yoga was reducing many problems among
people like stress, anxiety, bool pressure and etc. By the time when things were going modern
and global, the importance of natural and herbal faded away which has been treating bigger
diseases from decades. As India has been very famous for history and traditional knowledge
because India is rich in growing herbs. When Acharya balkrishna who is the Ayurvedic researcher
came along with Baba Ramdev to start producing ayurvedic medicines and FMCG products, it
was exciting to watch. By the time people were aware about herbal and ayurvedic products and
started to look forward to use them much more often. When it started producing products in all
consumer sector it became the threat to multi-national companies, its most popular product is
ghee(Indian Butter), Toothpaste, Honey. Patanjali created a herbal trend in market by going
herbal, competitors too started producing herbal products to attract customers.
That was one of the key monitoring effect when the market competitors were adapting herbal
trend. Company is involved with many controversies for putting elegation on other competitors for
their quality of product directly. Patanjali has raised the fear in competitors after when they
launched Honey, because they told Dabur directly to produce Honey of better quality and at lower
price than them.
7. (Pahwa, 2017)
2. How to beat competitors in price-segment.
Its really not true if company sell any product at cheap price become a hit. There is a reverse
psychology with customes too. The fallout has been that there is greater awareness today
about herbal and ayurvedic concepts and thus greater consumption of Patanjali products. Rivals
are now hoping that they can also reap benefits from the emerging โherbal trendโ. โIt is good for
the industry if more companies enter. Previously, people were not taking the herbal space
seriously but they are now,โ Naresh Bhansali, CEO of finance, strategy and business
development at Emami said. the entry of more players in this market would actually push
demand and accelerate growth in this segment as there will be more awareness about this
ancient science and its benefits,โ Dabur Indiaโs chief financial officer Lalit Malik said. In the past
the herbal category has suffered for the lack of credible players and poor labeling of products and
of course, low consumer awareness. The advent of Patanjali has changed all that. (Rakshit,
2016)
8. (Pahwa, 2017)
3. How to built successful marketing strategy to attract mass of people.
Baba Ramdev had great support from political side and his followers, he was even called to lead
world yoga day. Baba Ramdev was successful in making a โน3000 crore company just by
his own name. But this could backfire on him as well. His every action, every social
media post, every word he speak has been associated with the brand and hence Baba
Brand has to be a bit more cautious in everything he do, speak, eat, type, or wear.
(Pahwa, 2017). Company created the marketing mix which didnโt go wrong with them at
all. For which they creating herbal product from available resources and took raw
material directly from farmers, where he created lot of employment and generated
revenue. He made value base pricing and eliminated all the intermediaries. He promoted
all the products on his face value and became the brand generator for brand value. He
positioned ayurvedic products with zero side effects and treated many.
10. (pandey, 2015)
Summary and Conclusion in light of Dunphy phase
Phase 1: Company started business with existing products and huge competitors but difference
was with the ingredient thatโs โHerbalโ. They targeted 75% of market and started producing more,
initial problem with company wasthey didnโt had money but they ma naged to built a plant cost 3
crore. Secondly they had come up with very new idea but with the knowledge. initially problem
was to find labour, correct supplier of raw material and market supply so it reach to the
customers.
Phase 2 : After great response of customers and demand kept increasing, company produce what
customers want and need. Company managed to gain attention in market because of low price,
better product and of course the Herbal trend. Company has invested 3 billion just on marketing
and advertisement. It created huge market in rural areas initially, later all over the country.
Patanjali isglobal now and have the USA market as well. But it have exports as well in 10 different
countries. After launching the Ayurvedic and Herbal product line, 5 years later they acchived
turnover of 2000 billion which no other company could achieve. Patanjali says if you buy their
products they are giving 100% pure products without using chemicals, the eco-friendly products
which are available on lesser price at margin of 15-30% than others, and the money consumers
invest stays in India itself. Now patanjali is partners with Future group, have social visibility
among social media and global market as well which is one of great achievements. However, Baba
11. has alwaysbeen in controversies which never went well in market. Company have customer
loyalty which is still the achievement.
Phase 3: To keep patanjali sustainable, itโs important that they start involving suppliers so that
they can reach more market customers. Though patanjali has created a lot of employment for
farmers, researchers and rural area shop keepers. They have to segment their market, due to a lot
of growing competitors like Dabur, Himalya, Hindustan Uniliver and etc. everyone is promoting
and using herbal products. Though patanjali medicine line doesnโt earn as much as FMCG
products earn, they are kind of promoting more FMCG which makes a statement as if they are not
stick to what they say. Company should start promoting for their medicine line aswell, so they
maintain saying disease free world.
Bibliography
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http://patanjaliayurved.org/global-presence.html
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