A startup is a young company that develops and brings a unique product or service to market, and it involves testing a business idea to turn it into a profitable company. Startups use innovations like new technologies, marketing strategies, or business models to gain an advantage in the market. The document outlines the typical stages of startup development from initial idea to scaling the business through methods like an IPO or acquisition.

1. L E A N S TA R T U P
M A N A G E M E N T

2. WHAT IS A STARTUP
Startup is a young company founded to develop and bring to the market a unique product and
service
It can also be viewed as a process of testing a business idea and turning it into a profitable
company

3.  Startups use innovations to their advantages. innovations can be technology, marketing,
monetization, environmental ,social etc.
 Startups should have scalable business model which will enable them to grow quickly
 Startups need to raise enough money to develop their product and service as startups is the
process of testing business idea and making them into a profitable company.

4. STARTUP VS SMALL COMPANY
 Disrupt the market with a
and impactful business model
 New/unproven
 Seek for angel investors and
venture capital firm
 Much risker but higher rate of
return
 Becoming own boss and secure
a place in the local market
 Proven
 Rely on savings and loan
 Lower risk with much less
return

5. Idea
Problem/solution fit
Product/market fit
Scaling/expansion
IPO, being sold to a larger
company
STARTUP DEVELOPMENT JOURNEY

6. LEAN CANVAS FORMAT

7. LEAN STARTUP CANVAS EXPLAINED
1
9
6
5
4
7
2
8 3

8. TASK TIME

9. Complete the Lean Canvas with your
startup idea according to the numeric
order

10. HADI CYCLES
A tool to measure hypothesis in the business
Hypothesis
Action
Data
Insights

11. Hypothesis is the assumption/idea
that is still not proven
Action is what you do to test the
hypothesis
Data is the information you
received after testing the
hypothesis
Insights are conclusion which you
make after having tested the
hypothesis
I
D
H
A
Customer acquisition cost CAC is 5 dollar
We are going to spend 1000 dollars on
google/facebook ads to get at least 200 customers
by clicking on the ads
After spending 1000 dollars ,we got 100 customers
Now our CAC is 10 dollar and we should either
change our pricing to reflect this cost or we can
amend our ads to include more clickable action
words or narrow down our target audience to
decrease the CAC
EXAMPLE OF ONLINE T-SHIRT SELLING COMPANY

12. TASK TIME

13. Think of a real life problem you are facing
right now in your startups, and come up
with the insights with the help of the
HADI cycles