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Outdoor Media Advertising
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Editor's Notes
Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at outdoor media advertising , the resources required, along with the program execution details, tips, and additional considerations for running your campaign.
Introduction to outdoor media advertising One of the most ubiquitous forms of advertising is that of outdoor media. It includes billboards along the streets and highways, to mobile billboards which are driven throughout cites, on the backs of trucks to murals, car decals, bumper stickers, bus bench advertising, ads on outdoor trash cans, and a lot more.
Cost and timeframe This is one of the more expensive forms of advertising, and is really only an option for bigger companies, at least in large markets. Outdoor advertising costs can vary immensely from city to city, and across the different forms as well. An outdoor campaign can last for an extremely long time, especially posters and stickers posted around the city, as they will stay until they are covered up, or torn down.
Program execution Hiring a PR agent can help you come up with an effective and powerful campaign to get attention and make your ad one for the public to remember. Making a strong and lasting impression that gets your message across quickly is of the utmost importance. You should place the ad on eye sight level, as people should have a few moments to ponder at your ad.
Tips If you have an idea for a knockout billboard that you know is going to draw attention then the task of the series of billboards may be actually taken care of by that one unique one. Also, digital advertising is already representing many of the biggest companies in new and exciting ways and are also reasonable priced.
Additional considerations Outdoor media advertising can be used to start a word of mouth campaign. A good PR firm can help make this happen more quickly and smoothly.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
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