Mobile has become a disruptive force in almost all aspects of people’s lives. Mobile is growing rapidly and that growth is causing dramatic changes in how consumers interact with brands and how advertisers market to those consumers. The era of the one-mobile-device-per-person is over. Welcome to the multi-device, multi-channel mobile media environment. In this keynote presentation from AppsMania 2014, Matomy Media Group CEO Ofer Druker takes an evolutionary look at mobile advertising from where it has come to where it is now and finally, to what it will look like in 10 years.
What makes Programmatic TV a reality is exactly the same ingredients as 30 years ago: The consumer, The advertiser and of course the TV broadcaster.
But digital has changed the way the kitchen looks like, and are now in the programmatic era.
In this presentation, you’ll learn the expectations of TV consumers, advertisers and TV broadcasters and how they can embrace the programmatic opportunity now to take advantage of new TV consumption mode.
Introduction to wywy - Presentation by Tobias Schmidt, Co-Founder & CEO of wywy at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.
1st public demonstration in Europe of D'Fusion Mobile Markerless tracking"
Marc Hootelé - Activation Director MEC &
during Mobilemonday.be session on augmented reality
Cross channel advertising by Aljosa JenkoHttpoolGroup
There are multiple challenges and questions related to advertising to perspective customers in the age of multi-screen and multi-tasking. The seminar Aljoša held at Webit 2013, is addressing the key challenges of cross channel advertising, preconditions for its successful execution and the key benefits of cross channel advertising.
Aljoša is a founder and CEO of Httpool, a cross channel advertising network covering most of the CEE, with presence in Asia and focus on international markets outside US and WE.
What makes Programmatic TV a reality is exactly the same ingredients as 30 years ago: The consumer, The advertiser and of course the TV broadcaster.
But digital has changed the way the kitchen looks like, and are now in the programmatic era.
In this presentation, you’ll learn the expectations of TV consumers, advertisers and TV broadcasters and how they can embrace the programmatic opportunity now to take advantage of new TV consumption mode.
Introduction to wywy - Presentation by Tobias Schmidt, Co-Founder & CEO of wywy at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.
1st public demonstration in Europe of D'Fusion Mobile Markerless tracking"
Marc Hootelé - Activation Director MEC &
during Mobilemonday.be session on augmented reality
Cross channel advertising by Aljosa JenkoHttpoolGroup
There are multiple challenges and questions related to advertising to perspective customers in the age of multi-screen and multi-tasking. The seminar Aljoša held at Webit 2013, is addressing the key challenges of cross channel advertising, preconditions for its successful execution and the key benefits of cross channel advertising.
Aljoša is a founder and CEO of Httpool, a cross channel advertising network covering most of the CEE, with presence in Asia and focus on international markets outside US and WE.
Make money on the vehicles you already own. Cars, trucks, vans and busses are your billboards. Beat local sign ordances and utilize off site advertising
In this presentation, we will discuss about the various aspects of outdoor and transit media, like, the collaterals, positioning, costing etc. Also we will talk the advantages and limitation of outdoor advertising.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
India's First Transit Advertising Agency, Developed a unique transit media option called "Corporate Cabs'.
Services:
Gurgaon Outdoor Media Options
OoH Media Planning & Buying
RWA Roadside Branding
RWA Internal Branding
No Parking plates in residentials areas
Car Mesh
Tree Guard Branding
Roadside Social Massage Boards/Direction Signages
Cinema Branding
Corporate Cabs
Radio Cabs
Auto Branding
On Ground Activations
Robbie Douek, Admob inc "Mobile advertising: how we got here and what's next"Mobile Monday Brussels
"Mobile advertising: how we got here and what's next"
by Robbie Douek, Admob inc
presented during 1/3 Mobile Publishing & Advertising. Are you ready for the breakthrough in 2010?
Joint networking event of Mobile Monday Brussels and IAB (Internet Advertising Bureau)
Brussels
Commercialization Challenges Of Mobile Software Development In A Fragmented M...Stephen King
My presentation of Commercialization Challenges of Mobile Application Devlopment in a Fragmented Mobile Ecosystem, which includes 20,000 handsets, 25 different OS's/Platforms and 750+ carriers. LOTS of graphs and data for mobile app developers, and some mobile industry trends.
The mobile ecosystem and development strategiesIvano Malavolta
The mobile ecosystem
Mobile as the 7th mass medium
Designing for context
Mobile development strategies
Types of mobile applications
Tips for the project
This presentation has been developed in the context of the Mobile Applications Development course, DISIM, University of L'Aquila (Italy), Spring 2013.
http://www.ivanomalavolta.com
Mobile Applications Development - Lecture 1
Brief History of Mobile
The Mobile Ecosystem
Mobile as the 7th mass medium
This presentation has been developed in the context of the Mobile Applications Development course at the Computer Science Department of the University of L'Aquila (Italy).
http://www.di.univaq.it/malavolta
Make money on the vehicles you already own. Cars, trucks, vans and busses are your billboards. Beat local sign ordances and utilize off site advertising
In this presentation, we will discuss about the various aspects of outdoor and transit media, like, the collaterals, positioning, costing etc. Also we will talk the advantages and limitation of outdoor advertising.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
India's First Transit Advertising Agency, Developed a unique transit media option called "Corporate Cabs'.
Services:
Gurgaon Outdoor Media Options
OoH Media Planning & Buying
RWA Roadside Branding
RWA Internal Branding
No Parking plates in residentials areas
Car Mesh
Tree Guard Branding
Roadside Social Massage Boards/Direction Signages
Cinema Branding
Corporate Cabs
Radio Cabs
Auto Branding
On Ground Activations
Robbie Douek, Admob inc "Mobile advertising: how we got here and what's next"Mobile Monday Brussels
"Mobile advertising: how we got here and what's next"
by Robbie Douek, Admob inc
presented during 1/3 Mobile Publishing & Advertising. Are you ready for the breakthrough in 2010?
Joint networking event of Mobile Monday Brussels and IAB (Internet Advertising Bureau)
Brussels
Commercialization Challenges Of Mobile Software Development In A Fragmented M...Stephen King
My presentation of Commercialization Challenges of Mobile Application Devlopment in a Fragmented Mobile Ecosystem, which includes 20,000 handsets, 25 different OS's/Platforms and 750+ carriers. LOTS of graphs and data for mobile app developers, and some mobile industry trends.
The mobile ecosystem and development strategiesIvano Malavolta
The mobile ecosystem
Mobile as the 7th mass medium
Designing for context
Mobile development strategies
Types of mobile applications
Tips for the project
This presentation has been developed in the context of the Mobile Applications Development course, DISIM, University of L'Aquila (Italy), Spring 2013.
http://www.ivanomalavolta.com
Mobile Applications Development - Lecture 1
Brief History of Mobile
The Mobile Ecosystem
Mobile as the 7th mass medium
This presentation has been developed in the context of the Mobile Applications Development course at the Computer Science Department of the University of L'Aquila (Italy).
http://www.di.univaq.it/malavolta
2 billion are the total number of smart phone users in the world by 2015. How can you reach them? What are the advantages of mobile marketing? What are different types of mobile ads?
To know the answers go through the presentation on mobile marketing..
Mobile Monday Switzerland #40 - Mindshare presentation on Mobile Advertising ...MobileMonday Switzerland
“Mobile Advertising Insights”
Presentation given by Christian Vuithier, Director Digital at Mindshare AG.
Mobile Monday Switzerland Event #40 on Mobile Context-Driven Marketing, 27th Apr 2015, Zürich.
The presentation intends to give an overwiew on Mobile marketing Ecosystem and its two main areas Mobile Marketing and Mobile Advertising. A variety of possible Tools is presented along real-life case studies from Europe.
Mobile Advertising 2014 - Targeting Your AudiencePurplegator
There is so much going on in the world of mobile advertising in 2014, Certainly targeting an audience and controlling ad spend are critical for marketers, and with so many different directions to look at, now is the perfect time to learn and capitalize on the technology available.
What Is Mobile Marketing & Its Types.pptxTurboAnchor
What is Mobile Marketing? It’s a marketing strategy that engages the audience on smartphones or tablets using mobile-specific outreach channels, such as SMS, push notifications, MMS, social media, and in-app notifications. Each mobile marketing channel holds unique value in delivering and conveying specific types of information to the consumer.
In previous years, we have noticed that customers have shifted their attention to mobile. Therefore, marketers are doing the same to create true multichannel engagement. As technology gets divided into more segments, so does marketing.
How HR Professionals Can Recruit Top Employees with Mobile Advertising MarketingPurplegator
ATS Mobile has been very active in providing mobile marketing solutions for businesses. Common verticals have been in recruiting for health care, trucking, retail, and casinos.
In nearly all of the cases, businesses have found mobile's ability to offer pinpoint targeting for its best job candidates to far exceed those efforts from traditional media such as radio and print.
Part of the ability for mobile to so effectively target such audiences is the power of the gorilla in the room -- Facebook and Linked In. Both have amazing amounts of information about the employment of their users and these social media sites are therefore at the top of the mountain when it comes to sources most likely to be used for your promotion.
That being said, at ATS Mobile, there are:
No Cookie Cutter Mobile Ad Buys
We will design your promotion and do the A-B testing required to provide the best possible solution for your specific needs.
To learn more about mobile marketing and geo-conquesting, visit this You Tube video:
http://youtu.be/VLUbWK7VcII?list=UU89rtAQGoDUy9_h6QIaOhYg
Social Media can be crucial for digital business success if used strategically in a consumer-oriented way.
With increasing digitization in our lives, Digital Marketing becomes a key success factor for companies. Social Media occupies a very important place in this area as billions of customers use it to connect with each other and with companies.
To exploit the vast potential of Social Media for your business, it is not enough to simply engage. You have to proceed strategically as well.
A.T. Kearney’s Social Media Strategy Execution is part of the 10 Steps Digital Series. As a comprehensive how-to guide, this publication will lead your company to higher return rates in 10 strategic steps that cover all aspects of digital business success with Social Media.
You can order a free printed and bounded copy under the following link:
http://bit.ly/Social-Media-Strategy-Execution
Handling 1 Billion Requests/hr with Minimal Latency Using DockerMatomy
Head of Mobfox DevOps, David Spitzer, explains how Mobfox used Docker to scale both the services and development team to achieve low latency networking and auto scaling. He discusses the ecosystem back in early 2015 and today, what were the challenges, and how Mobfox overcame them.
Finding the Balance Between Ad Monetization & User ExperienceMatomy
What's the key to finding the balance between ad monetization and user experience? In a word, quality. But that's just the beginning.
Learn more about Matomy: www.matomy.com, cn.matomy.com
Looking for a smarter way to monetize? Visit www.mobfox.com
Matomy Media Group conducted a survey, asking 270 mobile app developers about user acquisition, app store optimization, app advertising, user engagement, and monetization. Here's what they said, question by question.
Want to get your app in the hands of thousands of new users? We can help! Visit http://mlp.matomy.com/ASO/ to get started!
Mobile and The Power of Programmatic - Matomy at Israel AdTech 2016Matomy
Didn't get a chance to hear Matomy COO Sagi Niri speak at Israel Ad Tech? Check out his presentation on Mobile & The Power of Programmatic.
Did you know that mobile programmatic ad spend has been growing rapidly since 2014 and is expected to grow $5B-$6B every year through 2017. Learn how mobile is taking the programmatic world by storm.
Learn more about Matomy: www.matomy.com
Follow us on Twitter: @MatomyGroup
On Facebook: www.facebook.com/MatomyMediaGroup
On YouTube: https://www.youtube.com/user/MatomyGroupChannel
Facebook mobile advertising is a rapidly growing opportunity which is why it's important to define your strategy NOW. We'll discuss where Facebook mobile is heading and how you should be planning. We'll also address the Facebook capabilities available to app developers for user acquisition and user re-engagement, a technical checklist and tips, techniques and best practice for getting the most out of an ad campaign and how you can manage your activity at scale.
Content Marketing 2.0: How Content Promotion Can Revitalize Your BrandMatomy
Content worth sharing is essential in developing your site, capturing the attention of readers, and garnering return visitors. This session will teach you how to create engaging copy and become a contributor of unique-yet-relevant topics to your industry. Once written, a timely audit of that content can give new insight and help determine strategy and direction.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
7. www.Matomy.com | @MatomyGroup
2007 launch of iPhone: new era of advertising
Early days: isolated, distinct unit; miniaturized
version of desktop
Now: targeting, data, smart creative. Most
important: performance-oriented advertising
8. www.Matomy.com | @MatomyGroup
Big changes underway in mobile
Advertising shifting from single media channels to
cross-channel & multi-device
Era of one-mobile-device-per-person is over
Welcome to the multi-device, multi-media era of
mobile advertising
9.
10. The connected consumer
Mobile wins time share of users
Changing every part of digital advertising – from engagement to
acquisition to retention
Still highly fragmented but maturing
11. www.Matomy.com | @MatomyGroup
Treated mobile like mini version of Web
Our vision and strategy has evolved
Now see mobile as integrated part of all forms of
marketing and advertising
View every consumer interaction through mobile lens
Mobile is everywhere at Matomy
15. New ad platform to improve user
acquisition ROI
Simplifies user acquisition and
app monetization via FB
Target and acquire new users
within and outside of FB
Creates new app monetization
model based on precise user
targeting
Look for Audience Network to be
integrated with external networks
and agencies
16.
17. www.Matomy.com | @MatomyGroup
Track performance deeper in sales funnel
Move to CPA, CPI or rev share model
More sophisticated and efficient media buying
Find more valuable and engaged users
18.
19. Crucial to evolution of mobile
advertising
Helping reshape mobile into multi-
device, multi-media ad ecosystem
Data important to efficient, cross-
channel user acquisition
RTB extends life of mobile app
monetization campaigns
20. Invest in Facebook’s Audience Network
Invest in Mobile Performance Marketing
Work with the Right Marketing Partner