Mercedes Benz – Leveraging the Auto Expo
•
1 like•287 views
Mercedes-Benz wanted to leverage mobile technology at the 2010 Auto Expo, which attracts over 200,000 visitors, to promote their brand. They created a "BluFi zone" at their stall that allowed visitors to access customized content and details about car models on their phones by turning on Bluetooth. Over 60,000 engagements and 18,000 unique users utilized the application, providing great visibility for Mercedes-Benz and showcasing an innovative promotional approach that delivered a superior return on investment.
Report
Share
Report
Share
Recommended
BMW and VW group GVC analysis
Analysis of the Global Value Chain of these 2 OEMs. In addition we made an analysis on the value added distribution and about their Focal Firm position.
ATC_CaseStudies_SITAOnAir_InflightNews
SITA OnAir provides content to airlines to entertain passengers. They partnered with Reuters and AllTheContent in 2014 to source news, sports, travel guides, and other content in multiple languages. AllTheContent adapts the content for various screens and delivers it on a flexible schedule. They provide content to over a dozen airlines across Asia, the Middle East, North America, and Europe. As an independent company since 2011, AllTheContent sources content from over 1950 journalists and distributors to meet the needs of media companies, publishers, broadcasters, and airlines worldwide.
Omnicomm smart fleet management presentation
Omnicomm is a global fleet management solution provider that has been in business for 20 years. It serves over 110 countries with products used in 11 industries. Omnicomm sees an opportunity to make existing vehicle fleets "smart" through fleet management solutions that provide efficiency, transparency, asset tracking, and predictive maintenance. Partnering with implementation partners, Omnicomm aims to transition fleet management from an operational tool into a business tool that provides advanced analytics and insights to fleet operators and executives.
Outdoor Media Advertising
Outdoor media advertising includes various forms of advertising seen in public outdoor spaces like billboards, bus benches, trucks, and buildings. It is an expensive form of advertising that can last a long time. Key considerations for an outdoor media campaign include hiring an agent, making impressions, visibility of ads, and using it to trigger word-of-mouth marketing.
Advertising mechanics
This document discusses different types of advertising media and how advertising spending has changed over time. It focuses on billboards as a type of outdoor advertising. The problem statement aims to transition static billboard advertising to dynamic multi-display advertising. This could potentially reduce costs while allowing advertising in more locations like shops, hospitals, malls and offices. A pilot project is proposed using standees to experiment with dynamic displays, which would require procuring standees, space for experiments, and meetings with consumer goods companies to analyze advertising expenses.
Launch Your Own Video Streaming Platform in 24 hrs with Muvi Studio
Muvi Studio is a leading Pay OTT solution / VoD Platform provider which allows video content owners like movie and channels and video content aggregators to launch their own-branded Video on demand (VoD) platform within an hour at ZERO cost.
CreativeRoll_SMARTIES_AD2C_vF.pptx
Creative Roll provides mobile sites, mobile games, mobile apps, and rich media ads for various clients. Some of their clients and projects include BMW, Mercedes-Benz, Samsung, Coke Studio India, Tata, IBM, Sprite, Wrigley's, Reebok, Drawsomething, and Omnia W. They partner with agencies like Ogilvy, Mindshare, Group M, InMobi, and vdopia for mobile marketing solutions.
Five cool in-car technologies for your summer road trip
School will soon be out for summer, and that means that annual rite is just around the corner: the summer road trip. Make your car time survivable, and even enjoyable, with these cool in-car gadgets.
Recommended
BMW and VW group GVC analysis
Analysis of the Global Value Chain of these 2 OEMs. In addition we made an analysis on the value added distribution and about their Focal Firm position.
ATC_CaseStudies_SITAOnAir_InflightNews
SITA OnAir provides content to airlines to entertain passengers. They partnered with Reuters and AllTheContent in 2014 to source news, sports, travel guides, and other content in multiple languages. AllTheContent adapts the content for various screens and delivers it on a flexible schedule. They provide content to over a dozen airlines across Asia, the Middle East, North America, and Europe. As an independent company since 2011, AllTheContent sources content from over 1950 journalists and distributors to meet the needs of media companies, publishers, broadcasters, and airlines worldwide.
Omnicomm smart fleet management presentation
Omnicomm is a global fleet management solution provider that has been in business for 20 years. It serves over 110 countries with products used in 11 industries. Omnicomm sees an opportunity to make existing vehicle fleets "smart" through fleet management solutions that provide efficiency, transparency, asset tracking, and predictive maintenance. Partnering with implementation partners, Omnicomm aims to transition fleet management from an operational tool into a business tool that provides advanced analytics and insights to fleet operators and executives.
Outdoor Media Advertising
Outdoor media advertising includes various forms of advertising seen in public outdoor spaces like billboards, bus benches, trucks, and buildings. It is an expensive form of advertising that can last a long time. Key considerations for an outdoor media campaign include hiring an agent, making impressions, visibility of ads, and using it to trigger word-of-mouth marketing.
Advertising mechanics
This document discusses different types of advertising media and how advertising spending has changed over time. It focuses on billboards as a type of outdoor advertising. The problem statement aims to transition static billboard advertising to dynamic multi-display advertising. This could potentially reduce costs while allowing advertising in more locations like shops, hospitals, malls and offices. A pilot project is proposed using standees to experiment with dynamic displays, which would require procuring standees, space for experiments, and meetings with consumer goods companies to analyze advertising expenses.
Launch Your Own Video Streaming Platform in 24 hrs with Muvi Studio
Muvi Studio is a leading Pay OTT solution / VoD Platform provider which allows video content owners like movie and channels and video content aggregators to launch their own-branded Video on demand (VoD) platform within an hour at ZERO cost.
CreativeRoll_SMARTIES_AD2C_vF.pptx
Creative Roll provides mobile sites, mobile games, mobile apps, and rich media ads for various clients. Some of their clients and projects include BMW, Mercedes-Benz, Samsung, Coke Studio India, Tata, IBM, Sprite, Wrigley's, Reebok, Drawsomething, and Omnia W. They partner with agencies like Ogilvy, Mindshare, Group M, InMobi, and vdopia for mobile marketing solutions.
Five cool in-car technologies for your summer road trip
School will soon be out for summer, and that means that annual rite is just around the corner: the summer road trip. Make your car time survivable, and even enjoyable, with these cool in-car gadgets.
Click attack idejaX
This document discusses ClickAttack, a mobile advertising platform. It provides targeting capabilities for mobile advertisers to reach consumers on multiple mobile devices and operating systems. Case studies show how the platform was used to promote various brands like Citroen, McDonald's and Coca-Cola. The platform claims to offer publishers new monetization options and advertisers tools to create complete mobile campaigns. It argues its targeting and personalization makes campaigns more visible and effective than traditional mobile advertising.
Overview : Mapping VoD Growth Across Regions, Industries and Platforms
An Infographic explaining how Video On Demand has done in the past, is faring now and the predictions on its future compared to rivals.
For more details Visit - www.studio.muvi.com
Automobiles (Wishesh september magazine 2015)
Volvo will launch a pilot program in 2017 that puts 100 self-driving XC90 vehicles on streets in Gothenburg, Sweden. The vehicles will be able to drive autonomously on a 31-mile controlled route, allowing passengers to commute without operating the vehicle. Volvo aims to have an autonomous driving system available for ordinary customers by 2021 that uses sensors and intelligent technologies to steer, brake, and park the vehicle automatically while still allowing drivers to take control if needed. The goal is to test autonomous vehicles in real-world conditions to help advance the technology for mass production and adoption.
Mercedes benz and its competitors in india analysis 2014
- The luxury car segment in India is growing at over 15% annually, driven by rapid economic growth that has created a new wealthy class demanding luxury goods.
- While luxury cars still make up a small portion (3%) of total car sales in India, cities like Delhi and Mumbai account for around half of luxury car sales.
- German luxury automakers Mercedes-Benz, Audi, and BMW are the main competitors in this growing market. They are using aggressive marketing strategies like exclusive test drive events, social media campaigns, and celebrity endorsements to target younger Indian consumers and gain market share.
CAR HMi Concepts & Systems 2014 Preview
The document announces the CAR HMi Concepts & Systems 2014 conference happening from June 26-27, 2014 in Berlin, Germany. The conference will bring together HMI and infotainment professionals to discuss strategic approaches and challenges relating to HMI concepts for autonomous driving, augmented reality, voice control, speech recognition, and multimodal interface management. Over 130 participants from over 125 companies are expected to discuss new technologies and ideas for improving automotive HMI development and creating optimal user experiences. Several case studies from companies like GM, Hyundai, Ford, and BMW will be presented.
Evolution of Mobile Advertising — What Will Mobile Look Like in 10 Years?
Mobile has become a disruptive force in almost all aspects of people’s lives. Mobile is growing rapidly and that growth is causing dramatic changes in how consumers interact with brands and how advertisers market to those consumers. The era of the one-mobile-device-per-person is over. Welcome to the multi-device, multi-channel mobile media environment. In this keynote presentation from AppsMania 2014, Matomy Media Group CEO Ofer Druker takes an evolutionary look at mobile advertising from where it has come to where it is now and finally, to what it will look like in 10 years.
Evolution of Mobile Advertising — What Will Mobile Look Like in 10 Years?
Mobile has become a disruptive force in almost all aspects of people’s lives. Mobile is growing rapidly and that growth is causing dramatic changes in how consumers interact with brands and how advertisers market to those consumers. The era of the one-mobile-device-per-person is over. Welcome to the multi-device, multi-channel mobile media environment. In this keynote presentation from AppsMania 2014, Matomy Media Group CEO Ofer Druker takes an evolutionary look at mobile advertising from where it has come to where it is now and finally, to what it will look like in 10 years.
Vadim K
This document summarizes the Facebook profile of Romeo Montague. It provides his biographical information such as date of birth, hometown, relationship status, political and religious views. It also lists his interests, favorite music, movies, TV shows and books. The profile includes photos from two albums - "The Family" and "The Party" as well as his profile picture. Romeo posts an update expressing sadness over someone being gone.
MID2163 TOPIC 2
This document discusses cell injury and adaptations at the cellular level. It defines cells and their main components. It describes various causes of cell injury including internal deficiencies and external insults. The document outlines different outcomes when a cell is exposed to an injurious agent including adaptation, reversible injury, and irreversible injury leading to cell death. It also discusses different types of cellular adaptations like hypertrophy, hyperplasia, atrophy, metaplasia, and dysplasia that cells undergo in response to stresses or insults.
Yahoo! Weihnachtsstudie 2011
Wenn der Weihnachtsmann durch‘s Breitbandkabel kommt: Die Ergebnisse der Yahoo!-Weihnachtsstudie 2011
Weihnachts-Shopping im Web: große Auswahl, ohne Zeitdruck und Stress stöbern, direkte Lieferung nach Haus
Zrinski VETERINARY PRODUCT CATALOG
This document is a product catalog from Zrinski Tehnologija d.o.o., a manufacturer of veterinary implants in Croatia. It outlines their portfolio of reconstruction plates, limited contact plates, locking plates, and screws for orthopedic surgery in small and large animals. The plates are made of titanium and utilize a polyaxial locking screw system for firm fixation while preserving the bone and periosteum.
Identifying Success Factors for the Mozilla Project
The document summarizes a presentation on identifying success factors for the Mozilla project. It discusses Mozilla's history, from Netscape's success in the 1990s to challenges from Microsoft and later Google. A methodology reviews literature on open source success factors like code complexity and modularity. Key findings note Mozilla benefited from modularity but struggled with complex code initially. The license was also important, as was organizational sponsorship transitioning from Netscape to the Mozilla Foundation.
Eaohp
The newsletter provides information about the upcoming European Academy of Occupational Health Psychology (EAOHP) conference in Zurich from April 11-13, 2012. Over 450 abstracts were submitted for the conference, allowing the development of a full scientific program including four keynote speakers, 20 symposia and over 50 posters. The social program includes a reception and conference dinner in a historic building. Registration remains open until April 8th. The newsletter also features an interview with one of the keynote speakers, Georg Bauer from ETH Zurich/University of Zurich, and sections on Academy news, research, books and guidelines for newsletter submissions.
Mercedes Benz
Mercedes Benz wanted to promote its brand and products at the Auto Expo 2010 using a mobile platform. They worked with a company to create a mobile app experience at their stall that allowed over 18,000 unique users to easily access details about Mercedes car models by pressing their phone screens. This mobile solution engaged over 60,000 people and provided an innovative brand experience that generated both brand awareness and leads for Mercedes Benz.
Volkswagen Polo
Volkswagen wanted to promote its new Polo hatchback model in India at low cost by directly engaging the target audience. It partnered with airports in major cities to enable Bluetooth and WiFi connections, displaying notices encouraging passengers to connect to learn about the Polo. Through the mobile connection, passengers could access a custom application with design details, specifications, dealer locations and test drive booking for maximum brand impact. The campaign was highly successful with over 50,000 engagements in one month, delivering rich media information to passengers at no direct cost through a clutter-free mobile experience.
CONTENT & APPS FOR AUTOMOTIVE EUROPE 2014
Enter the New App Generation: Deliver Intuitive
Content to Springboard into the ‘Revenue Era’ of
Infotainment.
8th-9th April, Hotel Kempinski, Munich, Germany
MWC 2017: Trends & Technologies
Observations and insights on #MWC17 trends and technologies from Kinetic, the global leader in contextually connecting and activating audiences on the move.
Volkswagen polo
The document summarizes a mobile marketing campaign conducted by Volkswagen to promote their new Polo model. The campaign ran for a month at major airports in India and allowed users to access information about the Polo by turning on their Bluetooth. Users could download a mobile brochure containing design details, specifications, dealer locations and arrange test drives. Over 50,000 people downloaded the brand content through this innovative mobile initiative, providing Volkswagen a low-cost way to effectively create awareness of the Polo among air travelers.
Toyota Fortuner
Toyota wanted customers at major Indian airports to experience its Fortuner SUV. It created a mobile application that provided specifications, demos, and dealer locations. Users scanned posters with their phones to access the app. Over 70,000 people downloaded the app in the first month across four airports to learn about the Fortuner from their mobile devices.
Buzz Case Studies
The document describes several marketing campaigns that used Bluetooth beacon technology (called "BluFi") to deliver mobile content and engage customers. The campaigns included promoting ICICI Bank's mobile app at branches, delivering coffee shop menus to mobile phones to save paper, providing sports drink samples and running tips at a marathon expo, and giving real-time cricket updates to fans at a stadium to promote the Royal Challengers team. The campaigns achieved high engagement rates and downloads, demonstrating the effectiveness of Bluetooth for interactive and location-based mobile marketing.
Mobile Monday Silicon Valley 6/1/09 - LBS App Demos
Mobile Monday Silicon Valley June 1st 2009. LBS App demos in Palo Alto.
Presenters include:
Skyhook Wireless
BONDI
Micello
Nokia Point and Find
Skout
Abaq.us
GeoVector
GasBag
EveryTrail & Wherester
Boorah
Zhiing
More Related Content
What's hot
Click attack idejaX
This document discusses ClickAttack, a mobile advertising platform. It provides targeting capabilities for mobile advertisers to reach consumers on multiple mobile devices and operating systems. Case studies show how the platform was used to promote various brands like Citroen, McDonald's and Coca-Cola. The platform claims to offer publishers new monetization options and advertisers tools to create complete mobile campaigns. It argues its targeting and personalization makes campaigns more visible and effective than traditional mobile advertising.
Overview : Mapping VoD Growth Across Regions, Industries and Platforms
An Infographic explaining how Video On Demand has done in the past, is faring now and the predictions on its future compared to rivals.
For more details Visit - www.studio.muvi.com
Automobiles (Wishesh september magazine 2015)
Volvo will launch a pilot program in 2017 that puts 100 self-driving XC90 vehicles on streets in Gothenburg, Sweden. The vehicles will be able to drive autonomously on a 31-mile controlled route, allowing passengers to commute without operating the vehicle. Volvo aims to have an autonomous driving system available for ordinary customers by 2021 that uses sensors and intelligent technologies to steer, brake, and park the vehicle automatically while still allowing drivers to take control if needed. The goal is to test autonomous vehicles in real-world conditions to help advance the technology for mass production and adoption.
Mercedes benz and its competitors in india analysis 2014
- The luxury car segment in India is growing at over 15% annually, driven by rapid economic growth that has created a new wealthy class demanding luxury goods.
- While luxury cars still make up a small portion (3%) of total car sales in India, cities like Delhi and Mumbai account for around half of luxury car sales.
- German luxury automakers Mercedes-Benz, Audi, and BMW are the main competitors in this growing market. They are using aggressive marketing strategies like exclusive test drive events, social media campaigns, and celebrity endorsements to target younger Indian consumers and gain market share.
CAR HMi Concepts & Systems 2014 Preview
The document announces the CAR HMi Concepts & Systems 2014 conference happening from June 26-27, 2014 in Berlin, Germany. The conference will bring together HMI and infotainment professionals to discuss strategic approaches and challenges relating to HMI concepts for autonomous driving, augmented reality, voice control, speech recognition, and multimodal interface management. Over 130 participants from over 125 companies are expected to discuss new technologies and ideas for improving automotive HMI development and creating optimal user experiences. Several case studies from companies like GM, Hyundai, Ford, and BMW will be presented.
Evolution of Mobile Advertising — What Will Mobile Look Like in 10 Years?
Mobile has become a disruptive force in almost all aspects of people’s lives. Mobile is growing rapidly and that growth is causing dramatic changes in how consumers interact with brands and how advertisers market to those consumers. The era of the one-mobile-device-per-person is over. Welcome to the multi-device, multi-channel mobile media environment. In this keynote presentation from AppsMania 2014, Matomy Media Group CEO Ofer Druker takes an evolutionary look at mobile advertising from where it has come to where it is now and finally, to what it will look like in 10 years.
Evolution of Mobile Advertising — What Will Mobile Look Like in 10 Years?
Mobile has become a disruptive force in almost all aspects of people’s lives. Mobile is growing rapidly and that growth is causing dramatic changes in how consumers interact with brands and how advertisers market to those consumers. The era of the one-mobile-device-per-person is over. Welcome to the multi-device, multi-channel mobile media environment. In this keynote presentation from AppsMania 2014, Matomy Media Group CEO Ofer Druker takes an evolutionary look at mobile advertising from where it has come to where it is now and finally, to what it will look like in 10 years.
What's hot (7)
Overview : Mapping VoD Growth Across Regions, Industries and Platforms
Overview : Mapping VoD Growth Across Regions, Industries and Platforms
Mercedes benz and its competitors in india analysis 2014
Mercedes benz and its competitors in india analysis 2014
Evolution of Mobile Advertising — What Will Mobile Look Like in 10 Years?
Evolution of Mobile Advertising — What Will Mobile Look Like in 10 Years?
Evolution of Mobile Advertising — What Will Mobile Look Like in 10 Years?
Evolution of Mobile Advertising — What Will Mobile Look Like in 10 Years?
Viewers also liked
Vadim K
This document summarizes the Facebook profile of Romeo Montague. It provides his biographical information such as date of birth, hometown, relationship status, political and religious views. It also lists his interests, favorite music, movies, TV shows and books. The profile includes photos from two albums - "The Family" and "The Party" as well as his profile picture. Romeo posts an update expressing sadness over someone being gone.
MID2163 TOPIC 2
This document discusses cell injury and adaptations at the cellular level. It defines cells and their main components. It describes various causes of cell injury including internal deficiencies and external insults. The document outlines different outcomes when a cell is exposed to an injurious agent including adaptation, reversible injury, and irreversible injury leading to cell death. It also discusses different types of cellular adaptations like hypertrophy, hyperplasia, atrophy, metaplasia, and dysplasia that cells undergo in response to stresses or insults.
Yahoo! Weihnachtsstudie 2011
Wenn der Weihnachtsmann durch‘s Breitbandkabel kommt: Die Ergebnisse der Yahoo!-Weihnachtsstudie 2011
Weihnachts-Shopping im Web: große Auswahl, ohne Zeitdruck und Stress stöbern, direkte Lieferung nach Haus
Zrinski VETERINARY PRODUCT CATALOG
This document is a product catalog from Zrinski Tehnologija d.o.o., a manufacturer of veterinary implants in Croatia. It outlines their portfolio of reconstruction plates, limited contact plates, locking plates, and screws for orthopedic surgery in small and large animals. The plates are made of titanium and utilize a polyaxial locking screw system for firm fixation while preserving the bone and periosteum.
Identifying Success Factors for the Mozilla Project
The document summarizes a presentation on identifying success factors for the Mozilla project. It discusses Mozilla's history, from Netscape's success in the 1990s to challenges from Microsoft and later Google. A methodology reviews literature on open source success factors like code complexity and modularity. Key findings note Mozilla benefited from modularity but struggled with complex code initially. The license was also important, as was organizational sponsorship transitioning from Netscape to the Mozilla Foundation.
Eaohp
The newsletter provides information about the upcoming European Academy of Occupational Health Psychology (EAOHP) conference in Zurich from April 11-13, 2012. Over 450 abstracts were submitted for the conference, allowing the development of a full scientific program including four keynote speakers, 20 symposia and over 50 posters. The social program includes a reception and conference dinner in a historic building. Registration remains open until April 8th. The newsletter also features an interview with one of the keynote speakers, Georg Bauer from ETH Zurich/University of Zurich, and sections on Academy news, research, books and guidelines for newsletter submissions.
Viewers also liked (7)
Identifying Success Factors for the Mozilla Project
Identifying Success Factors for the Mozilla Project
Similar to Mercedes Benz – Leveraging the Auto Expo
Mercedes Benz
Mercedes Benz wanted to promote its brand and products at the Auto Expo 2010 using a mobile platform. They worked with a company to create a mobile app experience at their stall that allowed over 18,000 unique users to easily access details about Mercedes car models by pressing their phone screens. This mobile solution engaged over 60,000 people and provided an innovative brand experience that generated both brand awareness and leads for Mercedes Benz.
Volkswagen Polo
Volkswagen wanted to promote its new Polo hatchback model in India at low cost by directly engaging the target audience. It partnered with airports in major cities to enable Bluetooth and WiFi connections, displaying notices encouraging passengers to connect to learn about the Polo. Through the mobile connection, passengers could access a custom application with design details, specifications, dealer locations and test drive booking for maximum brand impact. The campaign was highly successful with over 50,000 engagements in one month, delivering rich media information to passengers at no direct cost through a clutter-free mobile experience.
CONTENT & APPS FOR AUTOMOTIVE EUROPE 2014
Enter the New App Generation: Deliver Intuitive
Content to Springboard into the ‘Revenue Era’ of
Infotainment.
8th-9th April, Hotel Kempinski, Munich, Germany
MWC 2017: Trends & Technologies
Observations and insights on #MWC17 trends and technologies from Kinetic, the global leader in contextually connecting and activating audiences on the move.
Volkswagen polo
The document summarizes a mobile marketing campaign conducted by Volkswagen to promote their new Polo model. The campaign ran for a month at major airports in India and allowed users to access information about the Polo by turning on their Bluetooth. Users could download a mobile brochure containing design details, specifications, dealer locations and arrange test drives. Over 50,000 people downloaded the brand content through this innovative mobile initiative, providing Volkswagen a low-cost way to effectively create awareness of the Polo among air travelers.
Toyota Fortuner
Toyota wanted customers at major Indian airports to experience its Fortuner SUV. It created a mobile application that provided specifications, demos, and dealer locations. Users scanned posters with their phones to access the app. Over 70,000 people downloaded the app in the first month across four airports to learn about the Fortuner from their mobile devices.
Buzz Case Studies
The document describes several marketing campaigns that used Bluetooth beacon technology (called "BluFi") to deliver mobile content and engage customers. The campaigns included promoting ICICI Bank's mobile app at branches, delivering coffee shop menus to mobile phones to save paper, providing sports drink samples and running tips at a marathon expo, and giving real-time cricket updates to fans at a stadium to promote the Royal Challengers team. The campaigns achieved high engagement rates and downloads, demonstrating the effectiveness of Bluetooth for interactive and location-based mobile marketing.
Mobile Monday Silicon Valley 6/1/09 - LBS App Demos
Mobile Monday Silicon Valley June 1st 2009. LBS App demos in Palo Alto.
Presenters include:
Skyhook Wireless
BONDI
Micello
Nokia Point and Find
Skout
Abaq.us
GeoVector
GasBag
EveryTrail & Wherester
Boorah
Zhiing
Advertising Campaign Presentation
The document outlines a campaign strategy for mauritiuscenter.com, an online shopping site for Mauritian tourist products. The objectives are to raise awareness of online shopping for these products and introduce the website. The strategic plan includes distributing signets with the website information through tourist magazines, brochures, shops, travel agents, taxis, and phone rentals. Advertising is also recommended at the airport through banners, flight information screens, product displays, and a performance. Internet banners on related websites are also suggested. The cost estimates section provides pricing for the signets and some initial airport advertising options.
Mobile automotive masterclass deck camerjam mobile marketing
This document discusses strategies for fine-tuning mobile sites and apps. It covers analyzing mobile stats and fragmentation across operating systems and browsers. It recommends building for the future by considering both in-house development and outsourcing options, as well as measuring performance. The document also stresses thinking across multiple channels and provides a checklist of important considerations.
Integrate Sponsorship Brochure 2014
This document provides information about sponsorship opportunities for Integrate 2014, Australasia's largest AV and systems integration event. It highlights the proven business benefits of sponsoring the event, which attracts thousands of professionals. Sponsors can choose from various branding and marketing packages, including opportunities to directly engage attendees through sessions, demonstrations, and networking events. Past sponsors and exhibitors provide positive testimonials about their experiences at Integrate. The event organizer can be contacted for additional details.
Adtena Wi-Fi Management platform
Extended presentation of http://adtena.com Networks Management and Advertisers Functional.
Hotspotted Wi-Fi Networks with Advertisindg in Captive portal
Volkswagen India Promotion & Distribution Marketing
Volkswagen aimed to increase brand awareness in India through extensive promotional campaigns using various traditional and digital marketing channels. They launched newspaper and television advertisements as well as social media campaigns to connect with customers. This resulted in a 169% increase in sales and recall rising from 4% to 50%. Volkswagen continues promoting through print, television, social media and special campaigns to further engage customers in India.
Social media marketing strategy by Automotive brands.pdf
In the digital age, social media has become a powerful tool for automotive brands to connect with a global audience, enhance brand presence, and drive engagement. Automotive companies have implemented various innovative strategies to leverage the potential of social media platforms and establish a strong foothold in the global market.
One effective strategy employed by automotive brands is influencer collaborations. By partnering with international automotive influencers and content creators, brands like BMW have successfully showcased their vehicles and shared authentic experiences with a vast audience. Through platforms like YouTube and Instagram, these influencer-driven campaigns have generated millions of views, expanding the brand's global reach and contributing to increased brand awareness and engagement.
Another key approach is the utilization of interactive virtual experiences. Brands such as Porsche have organized virtual reality (VR) experiences and 360-degree videos, allowing global audiences to immerse themselves in the brand's offerings. By providing virtual exploration of their vehicles' features and designs, Porsche has captivated a wide audience, creating excitement and curiosity around their brand on a global scale.
Storytelling and brand identity play a significant role in the social media strategies of automotive brands. Brands like Mercedes-Benz have effectively used social media platforms to tell captivating stories that showcase their heritage, innovation, and the luxurious lifestyle associated with their vehicles. By leveraging the power of storytelling, Mercedes-Benz has established an emotional connection with its global audience, strengthening brand loyalty and positioning themselves as a leading luxury automotive brand.
Social causes and sustainability have also emerged as important themes for automotive brands. Companies like Volvo have launched campaigns that focus on environmental sustainability, emphasizing their commitment to reducing carbon emissions and promoting their electric and hybrid vehicles. By aligning with social causes, these brands have gained global recognition for their eco-friendly initiatives, attracting environmentally conscious consumers and enhancing their brand image.
Data-driven targeting and personalization have become crucial elements in automotive brands' social media strategies. Brands like Toyota have leveraged data analytics and social media insights to identify specific customer segments and personalize their content, advertisements, and offers. This data-driven approach enables them to deliver relevant messages to targeted global audiences, optimize campaign performance, and enhance customer engagement on a global scale.
Overall, automotive brands have recognized the power of social media as a global communication tool. By implementing influencer collaborations, interactive virtual experiences, compelling storytelling, sustainability initiatives.
Social media marketing strategy by Automotive brands.pdf
In the digital age, social media has become a powerful tool for automotive brands to connect with a global audience, enhance brand presence, and drive engagement. Automotive companies have implemented various innovative strategies to leverage the potential of social media platforms and establish a strong foothold in the global market.
One effective strategy employed by automotive brands is influencer collaborations. By partnering with international automotive influencers and content creators, brands like BMW have successfully showcased their vehicles and shared authentic experiences with a vast audience. Through platforms like YouTube and Instagram, these influencer-driven campaigns have generated millions of views, expanding the brand's global reach and contributing to increased brand awareness and engagement.
Another key approach is the utilization of interactive virtual experiences. Brands such as Porsche have organized virtual reality (VR) experiences and 360-degree videos, allowing global audiences to immerse themselves in the brand's offerings. By providing virtual exploration of their vehicles' features and designs, Porsche has captivated a wide audience, creating excitement and curiosity around their brand on a global scale.
Storytelling and brand identity play a significant role in the social media strategies of automotive brands. Brands like Mercedes-Benz have effectively used social media platforms to tell captivating stories that showcase their heritage, innovation, and the luxurious lifestyle associated with their vehicles. By leveraging the power of storytelling, Mercedes-Benz has established an emotional connection with its global audience, strengthening brand loyalty and positioning themselves as a leading luxury automotive brand.
Social causes and sustainability have also emerged as important themes for automotive brands. Companies like Volvo have launched campaigns that focus on environmental sustainability, emphasizing their commitment to reducing carbon emissions and promoting their electric and hybrid vehicles. By aligning with social causes, these brands have gained global recognition for their eco-friendly initiatives, attracting environmentally conscious consumers and enhancing their brand image.
Data-driven targeting and personalization have become crucial elements in automotive brands' social media strategies. Brands like Toyota have leveraged data analytics and social media insights to identify specific customer segments and personalize their content, advertisements, and offers. This data-driven approach enables them to deliver relevant messages to targeted global audiences, optimize campaign performance, and enhance customer engagement on a global scale.
Overall, automotive brands have recognized the power of social media as a global communication tool. By implementing influencer collaborations, interactive virtual experiences, compelling storytelling, sustainability initiatives.
PR and Brand Communication activities
The document outlines several public relations and branding initiatives undertaken by Aksh Optifibre Ltd to promote its icontrol IPTV services brand. Key initiatives included leveraging partnerships with MTNL and BSNL, inviting government officials to unveil the services, organizing press conferences and media interviews, and developing marketing collateral. The strategies helped achieve a customer base of 30,000 within 6 months. Similar PR strategies were used to launch brands like Pigeon VoIP and promote luxury car company Spyker Cars in India.
Appiscreen presentation, MOBILE VIDEO AGENCY & ADVERTISING NETWORK
Appiscreen is a mobile marketing agency for iOS, Android apps & mobile sites, rendering mobile video advertising at the heart of your digital performance campaigns.
Our technology allows publishers, advertisers and developers to monetize and promote their application with a unique advertising format.
All videos are created by our creative team for a unique user experience enhancing your brand awareness and your application promotion.
Your mobile video advertising campaign through a global network of premium partners sites and mobile applications plus the making of your video spot and online reporting and tracking
Ces 2018 - Trends and Insights
This report summarizes key trends from CES 2018 and their implications for marketers. It discusses how AI will play an essential role in digital transformation through automating tasks and leveraging data. Voice is becoming a more common way for consumers to interact with technology like smart speakers and cars. Innovation in automobiles is shifting to electric vehicles and self-driving capabilities, changing the relationship between brands and consumers. The rise of augmented and virtual reality provides new opportunities for brands to engage consumers through digital content and experiences.
Trends & Insights
This report summarizes key trends from CES 2018 and their implications for marketers. It discusses how AI will play an essential role in digital transformation through automating tasks and leveraging data. Voice is becoming a more common way for consumers to interact with technology, unlocking new opportunities for brands. Innovation in automobiles, like electric vehicles and self-driving cars, will change the relationship between consumers and brands. The trends highlighted from CES 2018 that will most impact marketers include the growth of voice control across many devices, advances in augmented and virtual reality, and new ways for brands to utilize consumer data insights and blockchain technologies.
Ericsson’s Connected Vehicle Cloud(CVC)
Ericsson’s CVC enables new communication channels fordrivers, passengers and vehicles leading to new business models and revenue streams.
Similar to Mercedes Benz – Leveraging the Auto Expo (20)
Mobile Monday Silicon Valley 6/1/09 - LBS App Demos
Mobile Monday Silicon Valley 6/1/09 - LBS App Demos
Mobile automotive masterclass deck camerjam mobile marketing
Mobile automotive masterclass deck camerjam mobile marketing
Volkswagen India Promotion & Distribution Marketing
Volkswagen India Promotion & Distribution Marketing
Social media marketing strategy by Automotive brands.pdf
Social media marketing strategy by Automotive brands.pdf
Social media marketing strategy by Automotive brands.pdf
Social media marketing strategy by Automotive brands.pdf
Appiscreen presentation, MOBILE VIDEO AGENCY & ADVERTISING NETWORK
Appiscreen presentation, MOBILE VIDEO AGENCY & ADVERTISING NETWORK
More from TELiBrahma Convergent Communications. Pvt. Ltd.
Star TV - Mini Channel on Mobile
Star TV wanted to promote its new shows airing on channels like Star Plus and Star World. It used the location-based mobile solution Buzz to deliver exclusive trailers and promos of upcoming shows to audiences' phones. Buzz hotspots in over 2000 locations across 18 cities provided content from Star's prime channels. The campaign exceeded expectations with over 330,000 engagements in a month and 25% repeat users, demonstrating interest in the mobile content. Buzz allowed Star to measurably engage users in a way not possible through other media.
Chennai Express
The document discusses a case study of the movie Chennai Express' promotional campaign. The film team sought to generate hype for the upcoming movie starring Shah Rukh Khan through unconventional promotions. They partnered with BUZZ to release exclusive movie posters and content at malls and other busy locations. This allowed over 20 million engagements with fans accessing wallpapers and sharing on social media. The campaign was especially successful at Café Coffee Day locations, connecting fans to the movie prior to its release.
Samsung Galaxy Note II
Samsung launched the Galaxy Note II smartphone with an innovative stylus called the S-Pen. To demonstrate the phone's unique features, Samsung created print ads that were enabled with Point technology. This allowed readers to interact with their mobile devices to view a 360-degree view of the phone, try the S-Pen features, and share their experience on social media. Over 3 million engagements were recorded from the ads, with 50% of users exploring the phone's 360-degree view and over half of engagers being new to the app. The campaign successfully drove interest in the new phone's features through an interactive mobile experience attached to traditional print ads.
Satyamev Jayate
The document discusses a case study for the Satyamev Jayate talk show in India. The show aimed to generate interest and discussion around social issues. To promote the premiere, the print ad was augmented using Point technology to allow readers to engage with promotional videos and set reminders for the show through their mobile phones. This campaign engaged over 5,000 users in a single day and 53% set reminders, showing generated interest. It also reached a wide audience by supporting many phone models.
Saffola Healthy Heart
The document summarizes a campaign by Saffola to create awareness about heart health through print ads that prompted users to engage with mobile content. The print ads directed users to use their phone's intARact feature, which played a video wishing them a happy birthday and healthier heart. It also included a heart age calculator. This mobile extension generated over 1 lakh website visits and 14k submissions. Most users were males between 26-50 years old. The campaign effectively used mobile to enhance the impact of traditional print advertising and encourage people to pledge to healthier hearts.
Reliance Trends - Virtual Tee Fest
Reliance Trends launched a campaign to promote their spring collection of t-shirts using virtual wear engagement. Users could capture print ads with their mobile camera to access an interactive virtual trial room on their phone where they could try on and compare different designs. This provided 50,000 sqm of virtual trial space at 10% more cost than print alone. 68% of users also accessed offers and store locations. The campaign increased social media impressions by 200% and extended the brand's reach. Reliance gained insights into popular designs and customer demographics. The success demonstrated how print ads can become interactive virtual experiences.
Pond's Let's Pink
Pond's launched a breast cancer awareness campaign called "Let's Pink" to promote awareness through their CSR initiative. They used a front page newspaper ad that consumers could scan with their phone to access additional interactive content like a self-exam video and doctor locator. This transformed the print ad into a digital experience. The campaign engaged over 10,000 people and drove 58% to watch the educational video, achieving Pond's goals of raising awareness and strengthening their consumer relationships through an innovative digital-print integration.
Outlook Cover Page Augmentaion
Outlook magazine wanted to celebrate recognizing India's Greatest by offering an innovative mobile experience for readers beyond print. They enabled their cover page with POINT to allow users to cast votes in a poll and access additional content by capturing the cover page with their phone. This reached more people and encouraged voting. Over 2100 users engaged with the magazine through this, generating over 4500 views of the interactive content and 22% of engagements over the weekend. The magazine found a new interactive way to deliver extra information and attracted over 1000 new users to POINT.
Nissan Evalia
Nissan wanted to promote its new vehicle, the Nissan Evalia, through an interactive digital campaign. The campaign allowed users to access a 360 degree view of the car, ringtones, website access, pricing information and test drive booking by scanning a logo on print ads using their mobile phones. Over 14 lakh engagement seconds were recorded and 42% of consumers viewed the car through the 360 degree experience. The campaign successfully delivered experiential marketing benefits through traditional media and achieved both brand building and response generation.
Hyundai Case Studies
Hyundai launched new models Verna and EON in India to enter new segments. Verna was offered at varying price points through different engine options. A mobile campaign was created to promote Verna and EON, providing information and videos to users through widgets accessed via print ads. The campaign achieved over 26,000 engagements and high website and video viewing rates. It successfully reached the target audience and generated brand awareness and sales leads in a cost-effective manner.
Ford India Case Study
Ford India was established in 1995 and manufactures vehicles in India. It launched the Ford Figo and Endeavour targeting the Indian market. Ford invested in print media but found it lacked interactivity. It augmented print ads to provide engaging mobile content like videos to users, creating a more personal experience. This witnessed over 48,000 interactions and 80% of users accessed additional information. It was the first time static ads were converted into interactive engagement generating more value and deeper audience connections.
Vikram Hospitals - Augmenting Advertorials
Vikram Hospitals planned a series of print advertorials to create awareness about treatments for various ailments. They augmented the advertorials to provide deeper insights and information that readers could access using an image recognition app. This allowed readers to learn symptoms, treatments, patient testimonials and details about procedures from their mobile devices. It delivered a higher impact than other integrations by giving readers access to doctor contacts and building confidence in Vikram Hospital's ability to treat patients beyond typical care.
Big Bazaar
Big Bazaar, an Indian hypermarket chain, wanted to promote a public holiday sale using innovative digital methods. They augmented a print ad with a code prompting users to engage via mobile to access sale details, participate in contests to win vouchers, and watch promotional videos. Over 11,000 engagements occurred, exceeding other media outreach. The interactive ad informed customers of offers to help drive store foot traffic during the special sale.
Times Property - Home affairs
Times Property organized a two-day real estate expo called Home Affairs to showcase properties from over 40 developers. They wanted to promote the expo and drive more visitors to properties. Their solution was a mobile app that allowed users to scan real estate ads from the newspaper to view videos and details of properties, compare options, and contact realtors. On the first day, 23 ads were scanned over 28,500 times for a total of 3,000 hours of virtual property tours. 20% of users who engaged contacted realtors. The campaign was highly successful in marketing properties.
Loius Philippe
Louis Philippe, a luxury brand, wanted to drive readers of its print ads for its autumn/winter collection to visit stores. It augmented the print ads to include a mobile experience where users could watch a video about the brand and locate the nearest store by map, call, or email from their phone. This mobile solution drove over 53% of users who watched the video to find a nearby store, engaged 97% of users who were new to the brand, and achieved high engagement levels, demonstrating the success of using mobile to generate interest and in-store visits.
RCB @ IPL 5
Royal Challengers Bangalore wanted to leverage the Indian Premier League cricket tournament to increase brand awareness and connect with fans. They created a mobile app that allowed fans at the stadium to upload photos, participate in discussions and quizzes, and view live highlights - creating an exclusive digital experience. Only those at the stadium could post, but others could view posts on social media, giving fans a way to share their experience. This highly engaged fans at the matches, with over 50,000 recorded interactions, far more than social media for the same games. The app succeeded in building brand loyalty and new fan engagement behaviors.
Louise Philippe - Driving Walk-ins
Louis Philippe, an apparel brand, wanted to increase foot traffic during an end-of-season sale. They deployed a mobile advertising campaign on Buzz that delivered coupons for an additional 5% discount to consumers within 1 km of Louis Philippe stores. Over 41,000 engagements occurred in just 4 days, and 41% of users who received coupons redeemed them, spending an average of Rs. 4,000 each. The campaign resulted in Rs. 20.5 lakh in sales from coupon redemptions, outperforming other marketing channels.
10 million ears refreshed
Coca Cola launched Coke Studio, a music fusion show, to create brand awareness and a unique experience. Though the campaign was not well integrated with points of consumption, integrating it could have strengthened brand connections. The solution involved prompting consumers at Coke partner locations to download wallpapers, videos and audio from Coke Studio on their phones, with customized content for different phones. This ensured high reach and engagement at zero cost. Regularly updating the content catalogue kept consumers returning for fresh content and engaging more with the brand in a positive cycle. Results included over 10 million downloads, each user engaging with an average of 4 pieces of content, and 45% of consumers returning looking for more Coke Studio content.
Coke Open Happiness
Coca Cola launched Coke Open Happiness Season 2 to provide music, sports, and entertainment content to consumers for free at malls and recreation areas on their mobile phones. The campaign allowed users to download wallpapers, videos, and music from Coke Studio Season 1 and sporting events. Over 10 million people engaged with the content, with each user interacting with an average of 7 pieces. The integration of social media increased brand awareness and the number of people experiencing the content on mobile exceeded other media. The campaign demonstrated how brands can leverage mobile entertainment to connect with consumers.
WagonR – Driving consumers to dealers through Gaming
To promote the relaunch of the WagonR, Maruti Suzuki developed a mobile game that could be downloaded via Bluetooth at major retail locations. Over 1 million game sessions were played, generating over 4,000 test drive requests. The game helped educate consumers about the WagonR's features while deepening the brand recall through a rich user experience. Metrics showed that the mobile game was an effective strategy for engaging consumers and generating measurable responses and ROI for Maruti Suzuki.
More from TELiBrahma Convergent Communications. Pvt. Ltd. (20)
WagonR – Driving consumers to dealers through Gaming
WagonR – Driving consumers to dealers through Gaming
Recently uploaded
Mutation Testing for Task-Oriented Chatbots
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
Apps Break Data
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
GNSS spoofing via SDR (Criptored Talks 2024)
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
"What does it really mean for your system to be available, or how to define w...
We will talk about system monitoring from a few different angles. We will start by covering the basics, then discuss SLOs, how to define them, and why understanding the business well is crucial for success in this exercise.
Session 1 - Intro to Robotic Process Automation.pdf
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
The Microsoft 365 Migration Tutorial For Beginner.pptx
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
A Deep Dive into ScyllaDB's Architecture
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
JavaLand 2024: Application Development Green Masterplan
My presentation slides I used at JavaLand 2024
MySQL InnoDB Storage Engine: Deep Dive - Mydbops
This presentation, titled "MySQL - InnoDB" and delivered by Mayank Prasad at the Mydbops Open Source Database Meetup 16 on June 8th, 2024, covers dynamic configuration of REDO logs and instant ADD/DROP columns in InnoDB.
This presentation dives deep into the world of InnoDB, exploring two ground-breaking features introduced in MySQL 8.0:
• Dynamic Configuration of REDO Logs: Enhance your database's performance and flexibility with on-the-fly adjustments to REDO log capacity. Unleash the power of the snake metaphor to visualize how InnoDB manages REDO log files.
• Instant ADD/DROP Columns: Say goodbye to costly table rebuilds! This presentation unveils how InnoDB now enables seamless addition and removal of columns without compromising data integrity or incurring downtime.
Key Learnings:
• Grasp the concept of REDO logs and their significance in InnoDB's transaction management.
• Discover the advantages of dynamic REDO log configuration and how to leverage it for optimal performance.
• Understand the inner workings of instant ADD/DROP columns and their impact on database operations.
• Gain valuable insights into the row versioning mechanism that empowers instant column modifications.
Demystifying Knowledge Management through Storytelling
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM ‘is’ and ‘isn’t’
- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
Must Know Postgres Extension for DBA and Developer during Migration
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
Follow us on LinkedIn: https://in.linkedin.com/company/mydbops
For more details and updates, please follow up the below links.
Meetup Page : https://www.meetup.com/mydbops-databa...
Twitter: https://twitter.com/mydbopsofficial
Blogs: https://www.mydbops.com/blog/
Facebook(Meta): https://www.facebook.com/mydbops/
Introducing BoxLang : A new JVM language for productivity and modularity!
Just like life, our code must adapt to the ever changing world we live in. From one day coding for the web, to the next for our tablets or APIs or for running serverless applications. Multi-runtime development is the future of coding, the future is to be dynamic. Let us introduce you to BoxLang.
Dynamic. Modular. Productive.
BoxLang redefines development with its dynamic nature, empowering developers to craft expressive and functional code effortlessly. Its modular architecture prioritizes flexibility, allowing for seamless integration into existing ecosystems.
Interoperability at its Core
With 100% interoperability with Java, BoxLang seamlessly bridges the gap between traditional and modern development paradigms, unlocking new possibilities for innovation and collaboration.
Multi-Runtime
From the tiny 2m operating system binary to running on our pure Java web server, CommandBox, Jakarta EE, AWS Lambda, Microsoft Functions, Web Assembly, Android and more. BoxLang has been designed to enhance and adapt according to it's runnable runtime.
The Fusion of Modernity and Tradition
Experience the fusion of modern features inspired by CFML, Node, Ruby, Kotlin, Java, and Clojure, combined with the familiarity of Java bytecode compilation, making BoxLang a language of choice for forward-thinking developers.
Empowering Transition with Transpiler Support
Transitioning from CFML to BoxLang is seamless with our JIT transpiler, facilitating smooth migration and preserving existing code investments.
Unlocking Creativity with IDE Tools
Unleash your creativity with powerful IDE tools tailored for BoxLang, providing an intuitive development experience and streamlining your workflow. Join us as we embark on a journey to redefine JVM development. Welcome to the era of BoxLang.
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
Tomaz Bratanic
Graph ML and GenAI Expert - Neo4j
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
So… you want to become a Test Automation Engineer (or hire and develop one)? While there’s quite a bit of information available about important technical and tool skills to master, there’s not enough discussion around the path to becoming an effective Test Automation Engineer that knows how to add VALUE. In my experience this had led to a proliferation of engineers who are proficient with tools and building frameworks but have skill and knowledge gaps, especially in software testing, that reduce the value they deliver with test automation.
In this talk, Lee will share his lessons learned from over 30 years of working with, and mentoring, hundreds of Test Automation Engineers. Whether you’re looking to get started in test automation or just want to improve your trade, this talk will give you a solid foundation and roadmap for ensuring your test automation efforts continuously add value. This talk is equally valuable for both aspiring Test Automation Engineers and those managing them! All attendees will take away a set of key foundational knowledge and a high-level learning path for leveling up test automation skills and ensuring they add value to their organizations.
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Gursev Pirge, PhD
Senior Data Scientist - JohnSnowLabs
Dandelion Hashtable: beyond billion requests per second on a commodity server
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
QA or the Highway - Component Testing: Bridging the gap between frontend appl...
These are the slides for the presentation, "Component Testing: Bridging the gap between frontend applications" that was presented at QA or the Highway 2024 in Columbus, OH by Zachary Hamm.
Astute Business Solutions | Oracle Cloud Partner |
Your goto partner for Oracle Cloud, PeopleSoft, E-Business Suite, and Ellucian Banner. We are a firm specialized in managed services and consulting.
inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
Recently uploaded (20)
"What does it really mean for your system to be available, or how to define w...
"What does it really mean for your system to be available, or how to define w...
Session 1 - Intro to Robotic Process Automation.pdf
Session 1 - Intro to Robotic Process Automation.pdf
The Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptx
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
Demystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through Storytelling
Must Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during Migration
Introducing BoxLang : A new JVM language for productivity and modularity!
Introducing BoxLang : A new JVM language for productivity and modularity!
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
QA or the Highway - Component Testing: Bridging the gap between frontend appl...
QA or the Highway - Component Testing: Bridging the gap between frontend appl...
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill
Mercedes Benz – Leveraging the Auto Expo
- 1. Case Study – Auto Mercedes Benz – Leveraging the Auto Expo • Mercedes Benz wanted to leverage a mobile platform at the Auto Expo 2010 • With an assured footfall of over 2,00,000 visitors, the expo was the perfect platform for brand promotion • It was looking at an engaging experience for auto enthusiasts visiting the expo Converting Mercedes-Benz stall at the Auto Expo into a BluFi zone Providing a rich product experience to the users in an innovative way, to trigger a reason for them to visit Mercedes-Benz stall Customizing the content based on different mobile phone models Making the user avail the details of the car models, as easily as pressing the thumb on the phone Having ambient media such as standees, visual displays & promoters to educate users to turn on their mobile Bluetooth Over 60,000+ engagements were achieved 18,000+ unique users availed the application http://telibrahma.com/ Follow us on http://facebook.com/intaract
- 2. Case Study – Auto Provided great visibility for Mercedes-Benz and an innovative edge to the brand communication Both Brand building and Response generation at the same time delivering superior ROI Ensured that essential product information were delivered to visitors in an interactive way Enabled visitors to carry a great brand experience from the event The engagement created a buzz among other automobile giants, who wanted to use this technology for enhancing their promotional activities http://telibrahma.com/ Follow us on http://facebook.com/intaract