Outdoor advertising is a form of advertising that targets consumers in public places outside the home. It includes various formats like signs, posters, billboards, in-store media, and mobile billboards. The benefits of outdoor advertising are that it can reach a large number of potential customers in a cost-effective manner, allows for creative messages, helps target specific audiences, and enhances other advertising media.

2. Outdoor Advertising is a type of advertising which helps
in reaching to customers when they are outside from
their homes.
It is mainly focussed on advertising to consumers when
they are in public places.

3. Types of Outdoor Advertising
l
Signs
l
Posters
l
Hoarding & Billboards
l
In store media
l
Mobile Billboards

4. Signs are type of Outdoor Advertising whcih helps in indicating
direction or any information with the help of arrows or banner
with symbols.

5. Poster advertising is advertisement done through
posters that can be text as well as graphical. It attract
more customers and so helps in promoting a business
or organization.

6. Billboards and hoardings are outdoor advertising, Billboards
are used in high traffic areas, it contains large slogans or
message. Hoardings are type of banner advertising done on
wooden shed like structure.

7. In store media advertising
helps in promoting a product
or services by expert's advice and
demonstration of products.

8. Mobile billboard is a type of
outdoor advertising in which
radio,static billboards,mall/airport
advertising falls under this category.

9. Benefits of Outdoor Advertising
l
It helps in reaching more viewers
l
Cost efficient
l
There is a scope for creativity
l
Helps in reaching target customers
l
Provides enhancement of other media

10. Thank You
For more details,
Visit here:
http://ngm.co.in/