The document discusses different types of advertising including product ads, service ads, celebrity endorsements, institutional ads, surrogate ads, and classified ads. It provides examples and brief definitions of each type of advertising such as using celebrities to promote products, companies promoting their brand through institutional advertising, and surrogate advertising which embeds other brand messages. The overall purpose is to classify and explain the main categories of advertising.

1. Types of Advertisement
Prepared by,
Jayshri Makwana,
M.A. Sem:- IV,
Roll no:- 14,
Dept. of English.

2. .
Advertising.
Advertising is a message that tries to sell something.
Companies advertise everything from cars to candy. Advertising
is also used to change people’s ideas. For example, an ad could
try to make voters choose a certain candidate for President. Ads
appear almost everywhere you look. You find them on the radio
and on TV, in magazines, shop windows and on T shirts. They
show up inside elevators, on school buses and even in schools..
Types of Advertising
Product ads.
Service ads.
Celebrity Endorsement.
Institutional ads.
Surrogate ads.
Classified ads. e.t.c…

3. Product Advertising.
It is advertising with a strong emphasis on the company, brand
(logo/company name) also known as integrated marketing
communications (imc).
For Example,

4. Service Advertising.
Service advertising is a global term that we personally use to define the
action to promote a local service to a captive audience.
for example,
Taj - Mumbai

5. Celebrity Endorsement.
Celebrity branding is a advertising, in which a celebrity uses his or
her status in society to promote a product, service or charity. Using
celebrities for advertising involves signing up celebrities for advertising
campaigns, which consist of all sorts of advertising including, television
ads or even print advertisements. How effective these ads are, is something
that each consumer himself can determine.
For example,

6. Institutional advertising.
Institutional advertising is marketing designed to promote a company rather
than a specific good or service: It can be designed to make the public more
aware of a company or to improve the reputation and image of an existing
company depending on the company, this can be a form of brand advertising.
For example,

7. Surrogate advertising.
Surrogate ads is advertising which embeds a brand or product
message inside, an advertisement which is ostensibly for another brand or
product. Surrogate advertising is prominently seen in cases where advertising
a particular product is banned by law.
For example,

8. Classified advertising.
It is a product or service advertising that appears in specific section
of newspaper under the heading classifying the product or service being
offered.
For example,