ISD is a creative communications and strategy group founded in 2002 in Dubai and expanded to other markets. It offers 360 degree communication solutions including brand strategy, identity, advertising, public relations, digital media, and event management. ISD helps clients gain competitive advantages in the market through strategic and creative solutions. It works with clients in various industries such as FMCG, automotive, real estate, and more.

1. A Credentials Overview

2. Background ISD is a collaboration of mindsets, ideologies and the keen desire to deliver excellence in the field of creative communication & strategy. The Ideas Strategy Design Group was set up in Dubai in the year 2002 and expanded into other markets including India and the USA (with operations in Mountain View, California, Bombay, Bangalore & Kolkata, Vietnam (Ho Chi Minh City), Canada (Ontario), Mauritius and the UK (London) as well.

3. “ We cannot go after thousands of men until we learn how to win one.” - Claude Hopkins … To Win One

4. • Brand building is not a lip-service exercise. • It is a relationship building mission between the consumers and the providers of products and services. • This is the focus of ISD in its everyday activity. • Linking ‘Brand insights’… Leading to a persuasive communication strategy and a portrait of the brand’s soul. • This is the task ISD is at home with. • This is the very reason of its being.

5. Mission ISD is committed to create for its clients ‘ The Competitive Advantage’ in the marketplace through incisive strategy, cutting-edge creativity, cost effective & neutral media and sensitive PR… all in synch with up-to-date technology.”

6. … About ISD Presently in UAE, UK India, USA, Canada, Mauritius and Vietnam. Plans to expand into other S E Asian markets Core competency as a Communication Consultancy partner Experienced management with global / regional expertise supported by strong local entrepreneurial support A complete Communication Consultant offering 360* communication solutions We are not vendors but consultants Positioning Business Focus Creating & nurturing Brands Technology driven communication models that will give a leap-frog advantage to clients’ product/services Corporate image building

7. The Cutting Edge Harnessing technology to bring in a sustained competitive advantage to Clients’ products/service Brand Knew , Augmented Reality , Brand Bar , IQ & State of the Art are our initial forays in to this limitless possibility to create major disruption in the field of communication

8. Brand Knew Brand Knew is a one of a kind knewsmagloid that provides a holistic perspective on the world of brands and branding. Offering a distilled compendium of high brow features and in depth articles that keep readers from the marketing & branding fraternity in close engagement with the brand eco system. In a nutshell, positioned as the Harvard Business Review for people interested in this space Right now has a Print & Digital Edition in the markets of India & the M East. Reaches out to 100000 primary readers every month

9. Brand Bar A spirited congregation of brand growers and cultivators who come together periodically in settings that are eclectic, themed, relevant and entertaining to both soak in and disseminate knowledge and intelligence on the world of brands and branding in a manner that is non intrusive, passionately engaging yet unassumingly informal Brand Bar is for the community of brand farmers across business segments who believe that building and nurturing brands in today’s marketplace is a perennial process

10. State of the Art State of the Art is a platform that facilitates young talent from around the world who find their freedom of expression in paintings and works of art. The platforms are in the form of display galleries, road shows and exhibitions and private screenings backed by the marketing and PR clout of the Group

11. IQ IQ is a complete turn key provider of design and execution of interior spaces within residential, commercial and retail environments. As a brand consultancy, it provides us with great strength to actually implement brand guidelines and aesthetics without having the need to outsource the same. With its state of the art joinery, trained manpower of more than 200 people and a 30000 sq foot showroom right in the heart of the business district of Dubai, IQ lends a solid credence to the Group's overall dynamics

13. People Power The combined entity has an aggregate strength of almost 60 professionals combining an eclectic blend of experience & youth, energy & passion, straddling creative, strategy, account planning, film production & media services.

14. Locations Currently the geographies include Dubai Bangalore Mumbai California Kolkata Ontario Ho Chi Minh London Mauritius

15. Scope of services offered Brand strategy and Implementation Brand identity/ guidelines All mainstream ATL communication across media touch points Including Print, Outdoor, Television, Online, Radio etc Online Reputation Management (ORM) SEO/SEM Social Media Marketing (SMM) Media: Research, planning, buying & placement Retail branding & Visual merchandising Exhibitions / Road shows Events: Design, fabrication Web & multimedia development Audio Visual productions PR & Image Management All BTL Communication both internal & external Social Media Strategy & Digital Marketing

16. Categories worked on FMCG Automobile Jewellery Real Estate Infrastructure & Engineering Banks & Financial Services Consultancies Apparels Hospitality Food & Beverages Consumer Electronics Interiors & Furniture Travel & Tourism Wines & Spirits Education & Training Web verticals IT & Peripherals

17. Few of our clients…

18. ISD Video Link http://www.youtube.com/watch?v=VOloy2wgWO0

19. - Advertising - PR - Publishing - Digital Media - Branding & Identity - Film Academy T: +971 4 386 7728 E: info@groupisd.com www.groupisd.com India - Mauritius - UAE - UK - USA - Vietnam Inspiration to change your business