Out Care The Competition - Your Marketing Strategy in 2015

Presented to MNP in Regina May 2015. For more information on becoming a Superhero see... http://strategylab.ca/why-having-adhd-is-like-having-a-superpower/ Everyone has a Superpower, everyone has something they're awesome at. The more we help the people around us find their Superpower as well the better off we all are. Your personal brand in 2015 is what people say about you when you aren't in the room. Build up the people in your network, on and off line.

The Sharing Economy: The Biggest Change Since The Industrial Revolution

Help people, engage with people, make your community better. Every social media platform is pretty simple when you think about it, just give a damn! If you actually cared about the people you follow, you'd talk to them, share what they're doing, help them grow their tribe. By the time you help grow other peoples tribes in and out of your industry, you'll inadvertently grow your own tribe of people who care what you do. Engage. Share. Help. Ask. Be friendly. ***Presented Nov. 24, 2015 to the Association of Regina Realtors

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The Internet has fundamentally changed the way we live our lives. From the way we do business to the way we learn things. The Internet is a part of almost every aspect of our day to day lives. Most people look to Twitter and Facebook as the beneficiaries of this revolution, but they aren't. There's so much more to the internet, than social media. Search, videos, almost anything you can think of you can now find online. So in a world where you can get anything you want for ever and ever cheaper prices, the only way to compete is by caring more than your competition. The best organizations have always cared dearly about their people so why can't you? Have a heart, be generous, care more every day. If you make the people around you happy and you continually have a positive attitude, you're going to go far!

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In a world where anyone can be a publisher, you have to fight for the most valuable asset of all, people's attention. Every day it gets more difficult to stand out, but every day you have an opportunity to stand out. When it comes to Social media don’t forget the social part of it. No one cares about you until you care about them. Engage, interact, retweet, like, and share. Help others and eventually they will help you. People only go online for two reasons, to solve a problem or to entertain themselves, nothing else. Remember this when you’re publishing on your website and sending email. I would do anything for a like, but I won’t do that. What do we share? The absolutely, positively, without a doubt best things about our school are:__________. We could interact with ___________________ on Twitter, ___________________ too, as well as ___________________. A good list to follow would be ___________________ and ___________________ would be a great hash tag to search. On Twitter we could do a really cool ___________________ contest to give away __________________ to our friends. We could do a really cool ___________________ contest to give away __________________ to our fans. Remember, Facebook only allows 10-12% of your fans to see your posts, bump up liberally. We could start a weekly __________________ to engage people on our page. Instagram People would really want to see ___________________ at our school, as well as ___________________ and ___________________. We could do a really cool ___________________ contest to give away __________________ to our friends. People want to follow us on social media because _________________________. Don’t tell people to like your institution, give people reason to like it. Don’t tell people to follow you online, give people a reason to like you online. Don’t tell people to share something, give people a reason to share what you are doing.

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The game has changed. Cold calling, marketing collateral, template proposals, two-hour business lunches, deals on the golf course and the selling system you subscribed to for 10 years? Dead end. A new era has emerged where more sophisticated and demanding buyer’s carefully guard their time and approach any buying decision with caution, scrutiny and rigor that simply didn’t exist a few years prior. And earning a partnership through a competitive decision cycle with today’s Buyer requires advanced Sales PROCESS, SKILL and STRATEGY. This presentation provides 10 principles to ignite sales success, sell like a Rock Star and build a client community of brand evangelists in the knowledge economy.

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What if you could turn virtually every cold call into a “warm call”? Sales Nirvana? It is very possible today with a shift in strategy and through the adoption of new tools and technology. The blend of a traditional networking philosophy and technology integration can transform the opportunity to develop higher levels of awareness around your solution, increase quality lead generation and elevate evangelism from your brand ambassadors. Social Selling is all about being expertly informed and demonstrating value early in the sales cycle to achieve a competitive advantage. While you cannot automate relationships you can increase quality introductions and accelerate knowledge transfer by leveraging a Social Selling strategy.

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The uncertain economic situation along with a changing work landscape has transformed the conditions for success in our personal and professional lives. It’s no longer a question of staying comfortably in the same job until we retire, while the boundaries between work and home have also blurred. We must become proactive and take ownership of our own careers, and our lives. We must open our minds to different options, challenging our assumptions and taking calculated risks; we must make sure that we’re constantly developing our skills via lifelong learning that will ensure that we’re competitive against our peers, not just locally but globally; we must take responsibility for the direction of our own careers, making meaningful connections and building our personal brands; and we must do all this with passion and conviction, as we craft our own versions of our most fulfilled lives.

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In a world with endless amounts of information and data, we don't need "smart" any more, we don't even need "talented" anymore. We need people who "Care More". About their company, about their staff, about themselves. People who care more are passion capitalists. They grow the community around them. They're the reason the cities in our world grow. Out Care the Competition is about finding your competitive advantage in a confusing world that's about to get a whole lot more complicated. The best time to care more was ten years ago, the second best time to start caring is today.

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