2. Music video demonstrates genre characteristics This video demonstrates particularly well characteristics of the post-punk/indie genre, with quite an artistic video, with its use of strange camera angles and artistic lighting and space
3. There is a relationship between lyrics and visuals The video does not refer to specific lyrics, but reflects the whole meaning of the song The song talks about the strains of a tumultuous relationship which is shown by the multiplication of the artist, creating a chaotic environment within the video
4. There is a relationship between music and visuals There is a strong relationship between points in the music where certain instruments become the main instrument that is audible in the song The opening keyboard riff, and subsequent guitar riff, drum fill and bass riff before the final verse demonstrate this relationship
5. The need for close ups of the artist This is particularly heavily stressed in this video, due to the multiplying of the artist Not only are the band shown repetitively, the lead singer – Paul Smith - is repetitively shown in close-up
