Applying Goodwin's ideas (2)
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The music video for Beyonce's "Hold Up" uses various techniques from Goodwin's theory of music videos. It matches the editing and speed of the video to the song's music and verses/chorus structure. The video primarily focuses on Beyonce, showing her face during emotional moments. It also uses visuals and props that relate to and illustrate the song's lyrics about betrayal and prayer. Viewers would want to rewatch for the effective visual effects within the first minute that portray Beyonce's resilience and strength despite pain from a loved one's betrayal.
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This document analyzes a music video by Disclosure using Goodwin's (1992) conventions for music videos. It finds that:
1) The video is a performance video focusing on the artists and instruments with unique lighting effects.
2) There is no visible link between the lyrics or music and the visuals, denoting disjuncture.
3) Close ups focus on the singer and instruments to show synchronization, and the Disclosure symbol flashes throughout.
Music video analysis of Young Guns
The music video starts with close-up shots of the lead singer to establish him as the main performer. Low key lighting and short cuts that sync with the music's beat are used to set the mood of an alternative/rock genre video. At 0:14, a long shot shows all band members performing in desaturated black and white. Close-ups of instruments amplify the music. At 0:33, a close-up of a girl signals the start of a narrative storyline. Her movements sync with the lyrics to illustrate the song. Simplistic costumes and lighting maintain consistency throughout the performance-based video.
Applying Goodwin's ideas (3)
The music video for "Smooth Criminal" by Michael Jackson uses editing, choreography, costumes, and sounds to engage the audience. It cuts between scenes rhythmically and focuses on Jackson, highlighting his dancing skills. The 1930s gangster-style outfits and sounds of violence depict the song's narrative. Complex choreography and a surprising break in the music leave viewers wanting more.
Pop Genre research - A2 Media
Music videos accompany songs and tell visual stories. The first music video aired on MTV in 1980. Music videos can be categorized based on their style, such as performance videos that primarily feature the artist performing, or narrative videos that tell a story. They use various camera shots and editing techniques to engage audiences. Elements like lighting, costumes, locations, and colors create moods and represent characters. Sound is also carefully crafted, using both diegetic sounds from the environment and non-diegetic versions of the song.
Media don broco
Andrew Goodwin identified several characteristics common in music videos. These include a relationship between the lyrics and visuals where the images represent the lyrics, a relationship between the music and visuals that can illustrate, amplify, or contrast the song's meaning, and demonstration of genre characteristics. Music videos also frequently reference looking through screens and mirrors, and include intertextual references to other media like films and television shows.
Generic codes birdy skinny love
The video represents the indie folk genre through close-ups of the artist's face to show emotion during the performance and connect it to the lyrics. It tells a narrative story that brings the lyrics to life for viewers to understand and relate to. The cinematography uses close-ups of the artist and long shots of the old, damaged location to reflect the emotion in the lyrics. The editing is slow-paced, allowing time to analyze shots that set the mood corresponding to the lyrics and beat of the song. The target audience is adults who can understand the serious situation and story presented.
A2 Media - Similar Product Analysis
The document analyzes and summarizes the music video for Selena Gomez's song "The Heart Wants What It Wants". It discusses several aspects of the video including the camera shots, narrative, mise-en-scene, and how it relates to music video analysis theories. Specifically, it notes that the video uses many close-up shots of Gomez singing to focus on her emotions. It also has a narrative element showing Gomez's character torn between acting happy in public but hurting privately after a breakup. The black-and-white and low-key lighting style reflects the sad mood of the song.
Goodwin Everybody's Fool
The music video for Evanescence's "Everybody's Fool" synchronizes the music and visual elements, with cuts coinciding with drops in the beat. Scenes of the artist, who plays the main character, are shown when the lyrics mention "Everybody's Fool" and she bows down when it says "bow down". Close ups of the lead singer throughout, and her as the protagonist, demonstrate the record label's influence over crafting her image. The character is portrayed as voyeuristic through tight clothing and looking through mirrors in different personas.
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This document analyzes a music video by Disclosure using Goodwin's (1992) conventions for music videos. It finds that:
1) The video is a performance video focusing on the artists and instruments with unique lighting effects.
2) There is no visible link between the lyrics or music and the visuals, denoting disjuncture.
3) Close ups focus on the singer and instruments to show synchronization, and the Disclosure symbol flashes throughout.
Music video analysis of Young Guns
The music video starts with close-up shots of the lead singer to establish him as the main performer. Low key lighting and short cuts that sync with the music's beat are used to set the mood of an alternative/rock genre video. At 0:14, a long shot shows all band members performing in desaturated black and white. Close-ups of instruments amplify the music. At 0:33, a close-up of a girl signals the start of a narrative storyline. Her movements sync with the lyrics to illustrate the song. Simplistic costumes and lighting maintain consistency throughout the performance-based video.
Applying Goodwin's ideas (3)
The music video for "Smooth Criminal" by Michael Jackson uses editing, choreography, costumes, and sounds to engage the audience. It cuts between scenes rhythmically and focuses on Jackson, highlighting his dancing skills. The 1930s gangster-style outfits and sounds of violence depict the song's narrative. Complex choreography and a surprising break in the music leave viewers wanting more.
Pop Genre research - A2 Media
Music videos accompany songs and tell visual stories. The first music video aired on MTV in 1980. Music videos can be categorized based on their style, such as performance videos that primarily feature the artist performing, or narrative videos that tell a story. They use various camera shots and editing techniques to engage audiences. Elements like lighting, costumes, locations, and colors create moods and represent characters. Sound is also carefully crafted, using both diegetic sounds from the environment and non-diegetic versions of the song.
Media don broco
Andrew Goodwin identified several characteristics common in music videos. These include a relationship between the lyrics and visuals where the images represent the lyrics, a relationship between the music and visuals that can illustrate, amplify, or contrast the song's meaning, and demonstration of genre characteristics. Music videos also frequently reference looking through screens and mirrors, and include intertextual references to other media like films and television shows.
Generic codes birdy skinny love
The video represents the indie folk genre through close-ups of the artist's face to show emotion during the performance and connect it to the lyrics. It tells a narrative story that brings the lyrics to life for viewers to understand and relate to. The cinematography uses close-ups of the artist and long shots of the old, damaged location to reflect the emotion in the lyrics. The editing is slow-paced, allowing time to analyze shots that set the mood corresponding to the lyrics and beat of the song. The target audience is adults who can understand the serious situation and story presented.
A2 Media - Similar Product Analysis
The document analyzes and summarizes the music video for Selena Gomez's song "The Heart Wants What It Wants". It discusses several aspects of the video including the camera shots, narrative, mise-en-scene, and how it relates to music video analysis theories. Specifically, it notes that the video uses many close-up shots of Gomez singing to focus on her emotions. It also has a narrative element showing Gomez's character torn between acting happy in public but hurting privately after a breakup. The black-and-white and low-key lighting style reflects the sad mood of the song.
Goodwin Everybody's Fool
The music video for Evanescence's "Everybody's Fool" synchronizes the music and visual elements, with cuts coinciding with drops in the beat. Scenes of the artist, who plays the main character, are shown when the lyrics mention "Everybody's Fool" and she bows down when it says "bow down". Close ups of the lead singer throughout, and her as the protagonist, demonstrate the record label's influence over crafting her image. The character is portrayed as voyeuristic through tight clothing and looking through mirrors in different personas.
Wizard martin garrix jay hardway
The video features Martin Garrix and Jay Hardway performing for a large crowd at a music venue. Scenes show the stereotypical behaviors of EDM performers like getting the crowd hyped. Narrative elements include the performers flying privately to the performance location, representing the equilibrium, which is disrupted when the music drops and the crowd gets energized. Iconography includes the artists' names on DJ tables and their use of decks and headphones, typical for live EDM performances. The setting alternates between the dark, strobe-lit music venue and private jets. Technical elements include varying lighting that pulses with the music and edited establishing shots introducing the artists and song.
Goodwin's analyse
The document summarizes how the music video for "Tribute" by Tenacious D demonstrates genre characteristics outlined in Goodwin's theory. It shows the use of guitar, strong rhythm and vocals. There are frequent close-ups as record labels prefer and references to looking through the song within the music video screen. The lyrics and visuals relate to the story being told. A relationship also exists between the constant guitar music and shots of guitars being played by the artists or the devil.
Applying goodwin's ideas (1)
The music video for "Live Your Life" by T.I. and Rihanna tells the narrative story of T.I.'s life through flashbacks. It shows him both in the past, dressed in baggy clothes, and in the present, dressed in a suit, to represent the success he has achieved. The visuals closely match the lyrics of the song, conveying the same story. While the video focuses mostly on T.I., it also shows Rihanna singing on stage in sync with the music. Editing and camera techniques like slow motion are used to match the feel of the pop song genre.
Mva
The black and white music video establishes a mysterious atmosphere as it contrasts exterior shots of a bus with well-lit interior shots of the band performing. Both performance and narrative elements are featured, with close-ups showing the band performing on the bus and a woman's journey from being upset on the road to boarding the bus. The dark color palette and mysterious cityscape shots reinforce the band's image and genre of the song.
Media don broco
Andrew Goodwin identified several characteristics common in music videos. These include a relationship between lyrics and visuals where images represent lyrics, and between music and visuals where videos can illustrate, amplify, or contrast with the music. Music videos also demonstrate genre traits and feature close-ups of artists as demanded by record labels. There are often references to looking through screens and mirrors, and intertextual references to other media like films and television shows.
Conventions of a music videos
There are three main types of music videos: narrative videos which tell a story, conceptual videos based around a single idea, and performance videos featuring the artist. Music videos use various camera shots and angles like close-ups and tracking shots to focus attention. They also utilize editing techniques, lighting, costumes, sets and props to match the genre and mood of the song.
Music video analysis pp
This music video for the song "Tidal Wave" by Sub Focus featuring Alpines demonstrates several characteristics of music video analysis. It relates the lyrics about love and tidal waves to imagery of the ocean. Shots of the female singer lip syncing the lyrics and locations by the sea reflect the themes in the song. The editing and visuals are also synchronized with the tempo and beats of the music. Both artists are prominently featured, promoting themselves and their album which uses similar motifs. The video can be considered both a performance and conceptual video type.
Music video theory
The document discusses several music video theories put forth by theorists like Andrew Goodwin, Laura Mulvey, Sven E Carlsson, and John Stewart. These theories examine genre characteristics, the relationship between lyrics and visuals/music and visuals, close-ups of artists, notions of looking at the camera, voyeurism and objectification of women, dream-like elements, different types of musical performances, commercial exhibitionism of artists, and the use of lighting and fashion photography to draw attention to the performer. The document applies these theories in analyzing and summarizing the music videos "Taki Taki" by DJ Snake, "Look at Her Now" by Selena Gomez, and "Girls Like You" by
L&lmv
L&L Productions proposes to create a music video for the song "He Loves You" by The Pretty Reckless. The video will include both live performance scenes of the band as well as narrative scenes portraying the story of betrayal told in the song lyrics. It will be fast-paced and edited to match the energy of the upbeat rock track. Traditional rock costumes, makeup, and a simple dark background will be used to showcase the performers. Possible locations include the drama studio, a bedroom, and Wandlebury Woods.
A1 vid analysis2
This music video analysis document discusses several genre characteristics and relationships in rap music videos. It summarizes that rap videos often feature artists boasting wealth and being desired by others to create an image of power. The lyrics and visuals in this video strongly illustrate and amplify each other. Close-ups of the artist meet record label demands to establish their identity. The female artist is portrayed in a voyeuristic manner through revealing costumes and body shots while the male artist's body is shown in cut-up shots displaying jewelry.
Analysis of a music video bianca
The document analyzes two music videos through their use of conventions, camera work, editing, sound, genre, narrative, performance, representations, institutions, and values/ideology. For the first video, it discusses the close-ups and shots used to focus on the artists' emotions, and how their sinking together reinforces the narrative of love overcoming difficulties. The second video uses editing to literally depict lyrics through animation. Both videos are analyzed as being in the pop genre, with the first having a romantic narrative and the second being a performance for the camera.
Ben howard
The album cover depicts the artist Ben Howard diving into water. This reflects his folk/rock genre and style of music videos, particularly one that ends with him diving into a river. The simple layout focuses on this single image and the artist and album names. The image and natural, calm colors are consistent with Howard's music style and themes often featuring nature and water in his videos.
Codes and conventions of music videos
Music videos use various codes and conventions to appeal to viewers and reflect the genre of music. Camera shots like close-ups are used to emphasize lyrics and the artist's personality, while lighting, color schemes, and locations are chosen to set the mood. Editing techniques like jump cuts and fast pacing match the rhythm of upbeat songs. Performance styles and themes also depend on the genre, with rock videos focusing on performances and hip hop incorporating "street" imagery. Narratives may illustrate, amplify, or contradict the song lyrics.
Music Video Conventions
There are three primary types of music videos: performance videos that focus on the artist performing live, narrative videos that tell a story, and conceptual videos that are more abstract and open to interpretation. Music videos also utilize various cinematography techniques like different shot types and camera movements. Mise en scene, including costumes, props, locations, and lighting, helps establish genre and mood. Sound is central, with the music typically synchronized to the visuals and using both diegetic and nondiegetic elements. Editing pace and techniques vary by genre as well. Intertextuality, or referencing other media, is common in music videos for purposes like nostalgia or iconography.
Music video analysis pp
This music video for "Tidal Wave" by Sub Focus featuring Alpines demonstrates several characteristics of music video analysis using Goodwin's theory. It relates the lyrics about tidal waves to visuals of the ocean. The editing and visuals are synchronized to the tempo and beats of the song. Both artists are prominently featured, promoting themselves and their album. There are also elements of voyeurism through camerawork that focuses on the female artist's body and through shots that reference the idea of the artists looking out.
Conventions of music videos
The document discusses conventions used in music videos, including camera shots (long shots, close-ups, mid shots), camera movements (tilts, pans, crane shots), mise-en-scene (performers, props, locations, clothing), editing techniques (jump cuts, fades, dissolves), lighting (black and white, artificial), sound (vocals, music, dialogue), and props. It also outlines conventions commonly seen in indie/rock music videos (black and white, facial expressions, dark locations), hip hop videos (luxury locations, brands, cars, attractive women), and pop videos (bright, colorful, close-ups, upbeat).
Andrew goodwin
Andrew Goodwin's theory discusses the codes and conventions of music videos. It states that the visuals in a music video should match the beat of the song. Fast paced editing with short shots are used for upbeat songs, while longer shots and slower editing emphasize the emotion in slower songs. Music videos also use narrative and performance elements, where the artist is shown performing their song. Narratives provide a memorable story for viewers. Technical codes like camera angles, editing, lighting and effects are used in post-production to set the atmosphere and intention of the video based on the song's genre.
Categories and conventions of music videos
Music videos can be categorized into three types: performance, narrative, and conceptual. Performance videos focus on the artist performing for the camera. Narrative videos tell a story to help audiences relate to the song's lyrics. Conceptual videos are based on a concept rather than the song itself. Conventions like camera shots, editing, sound, and mise-en-scene help convey the artist's message. Different music genres also have their own conventions - for example, pop videos often use quick cuts and colorful aesthetics while rock videos feature rebellious styles and unpolished camerawork.
Music video types
There are three main types of music videos: performance videos that primarily show the artist performing the song, narrative videos that tell a story through footage with or without actors, and conceptual videos based around a single idea that often require more editing and effects. Most modern videos contain elements of all three types. Andrew Goodwin identified six key features of music videos in his book "Dancing in the Distraction", including demonstrating genre characteristics, relating lyrics and visuals, relating music and visuals, including close-ups of the artist, frequent references to looking, and intertextual references to other works. Goodwin later outlined five aspects to consider when analyzing music videos, such as relating visuals to the song structure, portraying the narrative
Andrew goodwin
Andrew Goodwin is considered the theorist who established the codes and conventions of music videos. In 1992, he published the book "Dancing in the Distraction Factory" which analyzed music videos and their characteristics. Some of the key codes and conventions he identified include the use of genre-based characteristics in videos, the relationship between lyrics and visuals, and the relationship between the music and visuals in a video.
Presentation1
1. The document discusses seven conventions of successful music videos according to Andrew Goodwin: voyeurism, music and visuals, lyrics and visuals, genre, close ups, intertextuality, and star iconography.
2. It then provides examples of how different artists have implemented some of these conventions, such as Beyoncé using voyeurism and Kanye West developing his own star iconography.
3. The authors describe how they have incorporated conventions like music and visuals, lyrics and visuals, genre, and close ups into their own music video to help convey the song's meaning and emotion.
Music Video Analysis
The document provides an overview of Andrew Goodwin's theory on characteristics found in music videos. It lists 7 main points: 1) Music videos demonstrate genre characteristics, 2) There is a relationship between lyrics and visuals where lyrics are represented through images, 3) The relationship between music and visuals where the visual tone reflects the music, 4) Record labels demand close ups of artists and artists develop recurring motifs, 5) Frequent references to looking through screens and mirrors and voyeuristic treatment of female bodies, 6) Artists develop recurring motifs that establish their visual style, 7) Intertextual references to other media like films and other music videos.
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Wizard martin garrix jay hardway
The video features Martin Garrix and Jay Hardway performing for a large crowd at a music venue. Scenes show the stereotypical behaviors of EDM performers like getting the crowd hyped. Narrative elements include the performers flying privately to the performance location, representing the equilibrium, which is disrupted when the music drops and the crowd gets energized. Iconography includes the artists' names on DJ tables and their use of decks and headphones, typical for live EDM performances. The setting alternates between the dark, strobe-lit music venue and private jets. Technical elements include varying lighting that pulses with the music and edited establishing shots introducing the artists and song.
Goodwin's analyse
The document summarizes how the music video for "Tribute" by Tenacious D demonstrates genre characteristics outlined in Goodwin's theory. It shows the use of guitar, strong rhythm and vocals. There are frequent close-ups as record labels prefer and references to looking through the song within the music video screen. The lyrics and visuals relate to the story being told. A relationship also exists between the constant guitar music and shots of guitars being played by the artists or the devil.
Applying goodwin's ideas (1)
The music video for "Live Your Life" by T.I. and Rihanna tells the narrative story of T.I.'s life through flashbacks. It shows him both in the past, dressed in baggy clothes, and in the present, dressed in a suit, to represent the success he has achieved. The visuals closely match the lyrics of the song, conveying the same story. While the video focuses mostly on T.I., it also shows Rihanna singing on stage in sync with the music. Editing and camera techniques like slow motion are used to match the feel of the pop song genre.
Mva
The black and white music video establishes a mysterious atmosphere as it contrasts exterior shots of a bus with well-lit interior shots of the band performing. Both performance and narrative elements are featured, with close-ups showing the band performing on the bus and a woman's journey from being upset on the road to boarding the bus. The dark color palette and mysterious cityscape shots reinforce the band's image and genre of the song.
Media don broco
Andrew Goodwin identified several characteristics common in music videos. These include a relationship between lyrics and visuals where images represent lyrics, and between music and visuals where videos can illustrate, amplify, or contrast with the music. Music videos also demonstrate genre traits and feature close-ups of artists as demanded by record labels. There are often references to looking through screens and mirrors, and intertextual references to other media like films and television shows.
Conventions of a music videos
There are three main types of music videos: narrative videos which tell a story, conceptual videos based around a single idea, and performance videos featuring the artist. Music videos use various camera shots and angles like close-ups and tracking shots to focus attention. They also utilize editing techniques, lighting, costumes, sets and props to match the genre and mood of the song.
Music video analysis pp
This music video for the song "Tidal Wave" by Sub Focus featuring Alpines demonstrates several characteristics of music video analysis. It relates the lyrics about love and tidal waves to imagery of the ocean. Shots of the female singer lip syncing the lyrics and locations by the sea reflect the themes in the song. The editing and visuals are also synchronized with the tempo and beats of the music. Both artists are prominently featured, promoting themselves and their album which uses similar motifs. The video can be considered both a performance and conceptual video type.
Music video theory
The document discusses several music video theories put forth by theorists like Andrew Goodwin, Laura Mulvey, Sven E Carlsson, and John Stewart. These theories examine genre characteristics, the relationship between lyrics and visuals/music and visuals, close-ups of artists, notions of looking at the camera, voyeurism and objectification of women, dream-like elements, different types of musical performances, commercial exhibitionism of artists, and the use of lighting and fashion photography to draw attention to the performer. The document applies these theories in analyzing and summarizing the music videos "Taki Taki" by DJ Snake, "Look at Her Now" by Selena Gomez, and "Girls Like You" by
L&lmv
L&L Productions proposes to create a music video for the song "He Loves You" by The Pretty Reckless. The video will include both live performance scenes of the band as well as narrative scenes portraying the story of betrayal told in the song lyrics. It will be fast-paced and edited to match the energy of the upbeat rock track. Traditional rock costumes, makeup, and a simple dark background will be used to showcase the performers. Possible locations include the drama studio, a bedroom, and Wandlebury Woods.
A1 vid analysis2
This music video analysis document discusses several genre characteristics and relationships in rap music videos. It summarizes that rap videos often feature artists boasting wealth and being desired by others to create an image of power. The lyrics and visuals in this video strongly illustrate and amplify each other. Close-ups of the artist meet record label demands to establish their identity. The female artist is portrayed in a voyeuristic manner through revealing costumes and body shots while the male artist's body is shown in cut-up shots displaying jewelry.
Analysis of a music video bianca
The document analyzes two music videos through their use of conventions, camera work, editing, sound, genre, narrative, performance, representations, institutions, and values/ideology. For the first video, it discusses the close-ups and shots used to focus on the artists' emotions, and how their sinking together reinforces the narrative of love overcoming difficulties. The second video uses editing to literally depict lyrics through animation. Both videos are analyzed as being in the pop genre, with the first having a romantic narrative and the second being a performance for the camera.
Ben howard
The album cover depicts the artist Ben Howard diving into water. This reflects his folk/rock genre and style of music videos, particularly one that ends with him diving into a river. The simple layout focuses on this single image and the artist and album names. The image and natural, calm colors are consistent with Howard's music style and themes often featuring nature and water in his videos.
Codes and conventions of music videos
Music videos use various codes and conventions to appeal to viewers and reflect the genre of music. Camera shots like close-ups are used to emphasize lyrics and the artist's personality, while lighting, color schemes, and locations are chosen to set the mood. Editing techniques like jump cuts and fast pacing match the rhythm of upbeat songs. Performance styles and themes also depend on the genre, with rock videos focusing on performances and hip hop incorporating "street" imagery. Narratives may illustrate, amplify, or contradict the song lyrics.
Music Video Conventions
There are three primary types of music videos: performance videos that focus on the artist performing live, narrative videos that tell a story, and conceptual videos that are more abstract and open to interpretation. Music videos also utilize various cinematography techniques like different shot types and camera movements. Mise en scene, including costumes, props, locations, and lighting, helps establish genre and mood. Sound is central, with the music typically synchronized to the visuals and using both diegetic and nondiegetic elements. Editing pace and techniques vary by genre as well. Intertextuality, or referencing other media, is common in music videos for purposes like nostalgia or iconography.
Music video analysis pp
This music video for "Tidal Wave" by Sub Focus featuring Alpines demonstrates several characteristics of music video analysis using Goodwin's theory. It relates the lyrics about tidal waves to visuals of the ocean. The editing and visuals are synchronized to the tempo and beats of the song. Both artists are prominently featured, promoting themselves and their album. There are also elements of voyeurism through camerawork that focuses on the female artist's body and through shots that reference the idea of the artists looking out.
Conventions of music videos
The document discusses conventions used in music videos, including camera shots (long shots, close-ups, mid shots), camera movements (tilts, pans, crane shots), mise-en-scene (performers, props, locations, clothing), editing techniques (jump cuts, fades, dissolves), lighting (black and white, artificial), sound (vocals, music, dialogue), and props. It also outlines conventions commonly seen in indie/rock music videos (black and white, facial expressions, dark locations), hip hop videos (luxury locations, brands, cars, attractive women), and pop videos (bright, colorful, close-ups, upbeat).
Andrew goodwin
Andrew Goodwin's theory discusses the codes and conventions of music videos. It states that the visuals in a music video should match the beat of the song. Fast paced editing with short shots are used for upbeat songs, while longer shots and slower editing emphasize the emotion in slower songs. Music videos also use narrative and performance elements, where the artist is shown performing their song. Narratives provide a memorable story for viewers. Technical codes like camera angles, editing, lighting and effects are used in post-production to set the atmosphere and intention of the video based on the song's genre.
Categories and conventions of music videos
Music videos can be categorized into three types: performance, narrative, and conceptual. Performance videos focus on the artist performing for the camera. Narrative videos tell a story to help audiences relate to the song's lyrics. Conceptual videos are based on a concept rather than the song itself. Conventions like camera shots, editing, sound, and mise-en-scene help convey the artist's message. Different music genres also have their own conventions - for example, pop videos often use quick cuts and colorful aesthetics while rock videos feature rebellious styles and unpolished camerawork.
Music video types
There are three main types of music videos: performance videos that primarily show the artist performing the song, narrative videos that tell a story through footage with or without actors, and conceptual videos based around a single idea that often require more editing and effects. Most modern videos contain elements of all three types. Andrew Goodwin identified six key features of music videos in his book "Dancing in the Distraction", including demonstrating genre characteristics, relating lyrics and visuals, relating music and visuals, including close-ups of the artist, frequent references to looking, and intertextual references to other works. Goodwin later outlined five aspects to consider when analyzing music videos, such as relating visuals to the song structure, portraying the narrative
Andrew goodwin
Andrew Goodwin is considered the theorist who established the codes and conventions of music videos. In 1992, he published the book "Dancing in the Distraction Factory" which analyzed music videos and their characteristics. Some of the key codes and conventions he identified include the use of genre-based characteristics in videos, the relationship between lyrics and visuals, and the relationship between the music and visuals in a video.
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Presentation1
1. The document discusses seven conventions of successful music videos according to Andrew Goodwin: voyeurism, music and visuals, lyrics and visuals, genre, close ups, intertextuality, and star iconography.
2. It then provides examples of how different artists have implemented some of these conventions, such as Beyoncé using voyeurism and Kanye West developing his own star iconography.
3. The authors describe how they have incorporated conventions like music and visuals, lyrics and visuals, genre, and close ups into their own music video to help convey the song's meaning and emotion.
Music Video Analysis
The document provides an overview of Andrew Goodwin's theory on characteristics found in music videos. It lists 7 main points: 1) Music videos demonstrate genre characteristics, 2) There is a relationship between lyrics and visuals where lyrics are represented through images, 3) The relationship between music and visuals where the visual tone reflects the music, 4) Record labels demand close ups of artists and artists develop recurring motifs, 5) Frequent references to looking through screens and mirrors and voyeuristic treatment of female bodies, 6) Artists develop recurring motifs that establish their visual style, 7) Intertextual references to other media like films and other music videos.
Music video analysis
The document provides an overview of Andrew Goodwin's theory on characteristics commonly found in music videos. It lists 7 key points: 1) Music videos demonstrate genre characteristics, 2) There is a relationship between lyrics and visuals, with lyrics typically being represented illustratively, amplifyingly, or contradictingly through images, 3) The tone and atmosphere of visuals typically reflects that of the music illustratively, amplifyingly, or contradictingly, 4) Record labels demand close-ups of artists, and artists may develop recurring visual motifs, 5) Videos frequently reference notions of looking and may treat the female body voyeuristically, 6) Artists often develop recurring visual motifs, and 7) Videos sometimes include intertextual references to
Red
The target audience for the music video is people aged 16-25 who enjoy clubbing and house/electro music. The video needs to reflect youth culture and appeal to their desire to party wildly and freely. It must match the tempo of the song, building from slow to fast beats and climaxes. Scenes of people dancing, partying, and destroying property depict the audience as "animals" and match their rebellious culture. Rapid editing between close-ups captures the fast pace and excitement to engage viewers.
Red 1
The target audience for the music video are people aged 16-25 who enjoy clubbing and electro/house music. The video needs to portray a youthful culture of being wild and free. It must match the tempo of the song, which builds from slow to fast beats and climaxes. Scenes of people dancing, partying, and destroying property appeal to the rebellious nature of the target audience. Camera techniques like close-ups, rapid cuts, and slow motion are used to match the fast pace of the music. Digital effects are minimal to maintain focus on the excitement of dancing and partying.
Red
The target audience for the music video are people aged 16-25 who enjoy clubbing and electro/house music. The video needs to reflect youth culture and appeal to their desire to be wild and free. It must match the tempo of the song, building from slow to fast beats and climaxes. While the lyrics are minimal, the video depicts a group of people in animal masks dancing and later destroying a car to represent being "animals". The fast-paced video uses various shots and rapid editing to match the tempo changes in the song and create excitement for the young audience.
Music Video Analysis
The document summarizes and analyzes four music videos for different indie/punk rock bands. It examines how each video demonstrates characteristics of the genres through elements like clothing, instruments, and being performance-based. It also looks at how the videos create relationships between the lyrics, music, and visuals to further illustrate and amplify the song. Each video is seen to have its own unique visual style while still fitting with conventions of music videos and their respective genres.
Summer assignment2
The document provides an analysis of the music video for "Lean On" by Major Lazer. It finds some relationships between the lyrics and visuals but also instances where they do not match. It notes that the video cuts to the beat of the music. The artist is portrayed sexually to appeal to younger audiences, and girls in the video are dressed provocatively and dance in a sexualized manner. While there are no references to other works, the video is similar to Major Lazer's other videos in its focus on dance and use of girls. The video is deemed more conceptual than narrative-based due to its random dancing without a story.
Music Video
This music video for At The Drive-In uses exclusively live footage, showing the band's energetic performances and popularity on stage without being commercialized. Sharp editing synchronizes each shot perfectly with the song. The video also focuses on the lead singer who is very physically active during songs.
The Futureheads video has the lyrics directly affecting the images, such as showing wolves after the singer howls. Shots of the band playing in the forest amplify the action. The video portrays the band being chased by love in the form of hounds.
The Airborne Toxic Event video depicts someone remembering an old girlfriend through changing backgrounds and shots within shots. Ghostly images of the band and girlfriend become more real
Kanye video analysis
Kanye West's "All of the Lights" music video meets record label demands by featuring many close-ups of Kanye to develop his persona. It shows him atop a police car, implying he is above the law. The relationship between lyrics and visuals is strong, amplifying the narrative story. There is also a strong relationship between the music and fast-paced visual cuts, which change speed and timing to match elements of the song. The video treats the female body in a voyeuristic way through Rihanna's revealing outfit and seductive gestures. There are no intertextual references in this video or its corresponding song.
Red
The target audience for the music video is people aged 16-25 who enjoy clubbing and electro/house music. The video needs to portray a youthful, wild culture and match the tempo of the song as it builds up speed. Scenes of people dancing, partying, and acting like "animals" would appeal to this audience. The lyrics are minimal to match the genre and allow for dancing. Shots of people dancing and a climactic scene of "animals" destroying a car are used to engage the target audience and match the increasing tempo and energy of the song.
Red
The music video for "Animals" by Martin Garrix effectively appeals to its target audience of 16-25 year olds who enjoy clubbing and electronic music. It matches the fast tempo and climactic buildup of the song through rapid editing between shots of a group dancing wildly and destroying property. Close-up shots of excited faces and bodies establish the rebellious "animal" spirit of youth culture that the lyrics and genre aim to portray.
Textual Analysis 5 In-Depth
This document provides an in-depth analysis of 4 music videos by Beyoncé in 3 or less sentences per video:
1. "No Angel" shows Beyoncé in a run-down setting with rebellious characters, using imagery to portray the song's theme through cinematography and mise-en-scene.
2. "Flawless" is a performance-based black-and-white video using effects like slow motion across shots in a rustic setting to portray concepts like feminism.
3. "Pretty Hurts" tells a narrative of a beauty pageant through shots of preparation and competition, portraying the mental and physical toll of obsession with beauty.
Goodwin case study updated
This document analyzes two music videos in relation to Goodwin's theory of music video conventions. It finds that the music video for "Dear to Me" by Electric Guest conforms to many elements of the theory, including demonstrating the genre's characteristics through a greyscale, simple visual style. It shows some lyric/visual and music/visual relationships but lacks voyeurism or intertextual references. The analysis finds that the Daft Punk video for "Get Lucky" strongly connects its flashy, performance-driven visuals to the lyrics about partying all night. It synchronizes the music and video and includes many close-ups of the artists, conforming to record label expectations.
Red
The target audience of the music video "Animals" by Martin Garrix are people aged 16-25 who enjoy clubbing and electronic music like house and electro. The video needs to match the fast tempo and climactic beats of the song. It features people dancing wildly and acting like "animals" through behaviors like kissing, breakdancing, and destroying a car, appealing to the rebellious nature of young audiences. The video uses rapid editing and close-up shots to keep up with the changing pace of the instrumental song and create an exciting, chaotic vibe that mimics a lively party environment.
The Vaccines - Music Video Analysis
The music video for "Post Break-up Sex" by The Vaccines follows typical conventions of the indie pop/rock genre through its low-budget production, familiar setting of a house, and focus on live musical performance over commercial success. It amplifies the song's lyrics of regret after a breakup through a narrative of a woman experiencing this and imagery like her crying. Frequent close-ups on faces convey emotion, while the overall tone matches the dingy color palette and melancholy lyrics. The video relies on a linear narrative structure to illustrate the song's meaning without additional intertextual references.
Andrew Goodwin’s Rules – Music Video Analysis
The document discusses several characteristics of music videos based on Andrew Goodwin's rules for different music video genres. It provides examples from the music video for Nicki Minaj's "Super Bass" to illustrate the characteristics of an image genre video, such as a focus on the artist's appearance and inclusion of choreographed dance routines. It also analyzes relationships between the song's lyrics, music, and visual elements of the video.
Music Video Analysis
The document analyzes Andrew Goodwin's 7 features of music videos and provides examples from the music videos of Lana Del Rey's "Young and Beautiful" and Rihanna featuring Jay-Z's "Umbrella". It discusses how the videos demonstrate their genres, relate lyrics to visuals and music to visuals, focus on the artists, reference looking and the female body, develop motifs, and include intertextual references.
Evaluation Question 1
The document discusses conventions of music videos and how the author's media product follows or challenges these conventions. It summarizes that the author's music video follows conventions by having visuals that relate to the lyrics, and editing and colors that reflect the tone of the music. However, it also challenges conventions by not enhancing sepia tones like many indie music videos. The document analyzes how shot composition, representation, and other elements in the author's video develop or relate to conventions from real music videos.
A1 vid analysis
The music video analyzes characteristics of the rap genre. It finds that rap videos often feature artists boasting wealth and being surrounded by women to convey power and desirability. The videos also aim to familiarize with the target audience of young, urban males. There is a strong relationship between the lyrics and visuals, which illustrate and amplify the words. The video also meets record label demands by focusing on the artist and establishing their identity. It features voyeuristic treatment of the female body through revealing costumes and shots focused on body parts.
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Evaluation 1
This document discusses conventions in popular media and how the student's music video product used, developed, or challenged common conventions. It covers conventions seen in pop music and within music videos, and then notes some features the student's video included that did not conform to typical conventions as well as ways it challenged standard conventions.
Cd packaging
This document analyzes and summarizes the CD packaging designs of several albums:
- Destiny's Child's "Destiny Fulfilled" features a close-up of the group's faces on a black background, focusing attention on the artists and showing their "real" side.
- Kehlani's "Sweet, Sexy, Savage" uses varying shades of pink, purple and orange to create a mystical sky backdrop and contrasting emotions within the album.
- Kanye West's "Yeezus" has a simple design with a CD reflecting many colors and the album name on a red note, showing a raw, message-focused album.
- Chris Brown's "Royalty" uses white
Codes and conventions of a music video
This document discusses the codes and conventions used in music videos. It explains that there are symbolic and technical techniques used to convey meaning beyond just the lyrics. Specifically, it outlines different camera techniques like shots, angles, and movements. It also discusses editing styles, mise-en-scene elements like lighting and props, and sound elements like diegetic and non-diegetic music. The goal of using these codes and conventions is to help audiences understand and find familiarity with different music video genres.
Purpose of a music video
Music videos serve several promotional purposes for artists and record labels. They help introduce new songs to a wider audience through music channels and online platforms like YouTube. This expanded exposure increases sales of songs, albums, and concert tickets. Music videos also let artists express their creativity and connect with fans by visualizing the lyrics. Lip syncing in videos helps audiences feel like they are watching a live performance. Overall, popular and entertaining music videos promote the artist's brand and drive further interest in their music and career.
Treatment
This film follows three main characters - Mandy, Chase, and Johnny - who are involved in mysterious events related to changing history. Mandy and Chase remember tragic events that others have forgotten, leading them to investigate Johnny, who has been altering the past in an attempt to eliminate tragedy from the world. However, his actions have unintended consequences like people losing their memories of others. Despite Johnny's later efforts to fix the changes, Chase's life cannot be saved after he is attacked by a friend who no longer remembers him due to the altered timeline. Mandy is left to deal with the loss of her friend.
Evaluation 7
1) In their preliminary continuity editing task, the filmmaker made several mistakes like using the wrong camera shots that didn't convey emotion, having an inconsistent flow between shots, and including distracting background sounds.
2) For their full film product, the filmmaker applied lessons from the preliminary task by choosing shots deliberately to set mood, reducing cuts for suspense, and muting diegetic sound to focus on the character.
3) Techniques like low-key lighting were used to create a dark, ominous atmosphere that reflected the character's mental state and helped the audience connect with her.
Evaluation 6
The document discusses what the author has learned about technologies from constructing a media product.
The author learned how to properly use a digital camera, including turning it off to save battery when not filming and keeping subjects in focus. They also learned to take multiple shots to select the best clips. Through editing in Adobe Premiere Pro, the author learned how to use color correction to achieve different moods and tones. Creating and maintaining a blog taught the author how to organize and present their work online. Working with Adobe Premiere Pro and Photoshop software provided challenges in video editing and adding layers that the author worked to overcome. Creating an animatic helped lay out the storyboard clearly.
Evaluation 5
The document discusses strategies for attracting a young adult and teenage audience to a thriller film. It addresses genre, music, production company, distributor, director, representation, and visual elements. The genre of thriller and dark mystery helps teenagers relate to themes that challenge societal ideas. The production company and distributor are known for appealing to younger audiences with thrillers and dramas. Representation of teenagers in London makes the film more appealing by showing their real lives instead of stereotypes. Visual elements like angles are used to draw the audience into the perspective of the main character.
Evaluation 4
The target audience for this media product is 16-25 year olds, as they are more open to horror and thriller films. The protagonist is meant to be relatable to lonely outsiders. There is no preferred gender or religion. Young audiences who feel misunderstood will relate to the protagonist who defies stereotypes of being weak by investigating forgotten events. The film ignores social norms to be inclusive. It will be marketed online where this age group spends time and on streaming sites they use. The opening sequence effectively set the mysterious tone and left early viewers with intriguing questions.
Evaluation 3
The document discusses strategies for distributing a mystery/thriller film. It recommends that White Lantern Films would be a suitable distributor as they focus on independent films and allow more creative freedom. The production company Film4 would also be a good fit as they produce UK films about serious issues relating to society. The document establishes Scorpio Productions as the production company, named to reflect its intention of producing films stereotypically like the astrological Scorpio sign. Unconventional marketing strategies are proposed, such as fake billboards stating a terrorist attack never happened or creating a fake online profile to generate intrigue and discussion around the film.
Evaluation 2
This document discusses representing 16-25 year olds in a thriller film. It notes that this age group likes popular films and wants actors they can relate to. The main character, Mandy, is a working class teenager in London intended to represent most viewers. Unlike other thrillers, the film aims to show how teenagers can handle serious situations with strength and knowledge rather than being portrayed as weak. Establishing shots of a school and bus stop emphasize the character's ordinary lifestyle to make the film feel realistic for the target audience.
Evaluation activity 1 (1)
This document discusses the student's media product, which is a two-minute opening for a mystery/drama film. The student researched conventions of the genre and filmed a preliminary task to understand strengths and weaknesses. The opening uses conventions like isolated characters, empty settings, low lighting, and ominous music to set a mysterious tone. It establishes a story about the "Mandela Effect" conspiracy theory and sets up mystery by showing the character find contradictory information. The opening challenges conventions by having a female lead and uses lighting, costumes, and other techniques to subtly suggest danger and intrigue the audience.
Evaluation 7
Within the progression from the preliminary editing task to the full product, the filmmaker learned several important lessons. In the preliminary task, shots were not used intentionally to create specific effects, transitions between shots were bumpy, and background sounds distracted from the scene. However, in the full product the filmmaker used shots deliberately to build suspense, reduced cuts for a prolonged atmosphere, muted diegetic sound and added non-diegetic music to set tone, and employed low-key lighting to darken the mood and foreshadow danger. The filmmaker gained experience in intentionally crafting shots, edits, sound, and lighting to effectively direct the audience's experience.
Evaluation 6
The document discusses what the author has learned about technologies from constructing a media product. The author learned how to properly use a digital camera, including turning it off when not in use to save battery. They also learned the importance of keeping the subject in focus. Through multiple takes, the author was able to choose the best clips. Editing software like Adobe Premiere Pro taught the author how to do color correction and cut clips. Using a blog to organize pre-production and production materials helped the author learn webpage design. Overall, the author gained experience with video and image editing software while completing this project.
Evaluation 5
The document discusses strategies for attracting a young adult and teenage audience to a thriller film. It addresses genre, music, production company, distributor, director, representation, and visual elements. The genre of thriller and dark mystery helps teenagers relate to themes that challenge societal ideas. The production company and distributor are known for appealing to younger audiences with thrillers and dramas. Representation of teenagers in London makes the film more appealing by showing their real lives instead of stereotypes.
Evaluation 4 (1)
The target audience for the film is 16-25 year olds who enjoy horror and thriller genres. They can relate to the lonely outcast main character. While there is no preferred gender or religion, the female protagonist challenges stereotypes. The audience will be those who feel misunderstood. Marketing will focus on social media where the audience spends time. Release on streaming services later will also help success. Test audiences found the opening mysterious and intriguing, making them want to learn more about the contradictory news articles.
Evaluation 3 (3)
The document discusses strategies for distributing a mystery/thriller film. It recommends that White Lantern Films would be a good distributor as they focus on independent films and allow more creative freedom. The production company Film4 would also be suitable as they produce UK films about serious issues. The document establishes the writer's own production company, Scorpio Productions, which aims to produce films stereotypically like the astrological sign of Scorpio - hardworking and dominant. Unconventional marketing strategies are proposed, such as fake billboards stating a terrorist attack never happened or creating a fake online profile to generate publicity, as done successfully for the film Ex Machina.
Evaluation 2
This document discusses representing 16-25 year olds in a media product and analyzing the social groups portrayed. It focuses on a main character, Mandy, who is a curious teenage living in London. Though thrillers typically depict naive characters, Mandy remains level-headed when faced with confusing situations. The document also discusses using subtle colors and a realistic portrayal of Mandy's daily life to make the film feel familiar and relatable to teenage audiences. This close representation is meant to encourage teenagers to feel they can challenge ideas and uncover truths.
Evaluation activity 1
The document discusses the student's media product which is the opening to a mystery/drama film. It analyzes how the opening follows conventions of the genre through elements like characters, setting, lighting, sound, costumes and props. It also discusses how research was conducted on existing films and a preliminary task was completed to understand strengths and weaknesses. The student believes the opening successfully establishes mystery and intrigue while challenging conventions in some ways like having a female lead character.
Three timeline analysis
The document analyzes the opening title sequences and credits of three films: Kick Ass, Mean Girls, and Furious 7. For Kick Ass, it notes the timing of the distribution logo, production logo, opening credits, establishing shot of the city, main character dialogue, genre introduction, and title. For Mean Girls, it outlines the timing of the distribution logo, production logo, actor names, producer/director credits, character introduction, and title. For Furious 7, it mentions the timing of the location introduction, character introduction, music start, actor names, genre indication through fire/destruction, continued credits, and additional credits.
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Applying Goodwin's ideas (2)
- 1. https://www.slideshare.net/FortuneRioba/andrew-goodwin-music-video Applying Goodwin’s ideas to (Hold up- Beyonce) https://www.youtube.com/watch?v=PeonBmeFR8o Theory Description – effect on audience 1) THOUGHTBEATS Editing of video matches the music or sound effects Speed & Structure of video consider verses and chorus How does the video mirror the singer’s voice? How often does it cut back and forth to the singer’s face and at what moments? Sound effect at start matches with her body sinking into the water in slow motion. Slow motion throughout the song. During the chorus destruction and action is increased whereas in verse much simpler only see her walking through the street. Throughout the video the main focus is of the artist, reverts to others for a two seconds max then returns back to the artist. 2) NARRATIVE & PERFORMANCE Narrative or visuals match the lyrics of the song Voice over of the artist helps explain the emotion of this song. ‘holy book’ image of the bible floating in the room. ‘prayed on my knees’ see the artist praying on her bed whilst on her knees. 3) STAR IMAGE How much focus is on the artist(s)? Highlighting physical attractiveness (particularly in women) e.g. multiple close ups of the main member/artist Objectifying the artist(s)? Do they have a trademark or key signifier? All the focus is on the artist. Shot with her watching herself sleep. She holds the most importance throughout this video. Medium close up- shows her cleavage in slow motion. Extreme close ups of her lips. Biting her lips whilst looking towards the camera. Laying on the bed- connotations of sex. Arches her back when rising emphasizes on her cleavage. ‘hot sauce’ on the bat used within another song ‘formation’ which in the other song was used lyrically as a way to fight police brutality. Within this video it is used as another way of anger at the betrayal of her significant other.
- 2. https://www.slideshare.net/FortuneRioba/andrew-goodwin-music-video 4) RELATION TO VISUALS TO SONG What you see matches the music or sound effects Increased speed once said ‘levitated’ sound effect matches the rapid movements of her body. Opening of the huge doors and water rushes out- sound of waves increasing in volume Smashing of anything with bat, the clashing instrument At the end- smashes the camera, diegetic sounds of are brought of alarm, and the dropping of the bat instantly stops the music playing. The artist is shown laughing at the same time within the lyrics we hear her laughing. 5) TECHNICAL CODES Genres – different music genres have their own specific C&C as well as shared ones Camerawork and movement, lighting, setting, costume, props, special effects, diegetic sounds Genre- Pop. Relationships/love- care free expression shows the strength that she has due to the betrayal of her loved one. Panning around the artist- main focus is the artist. Setting- on the street full of many colours, shows her strength and resilience due the pain of love. Summary: Why would viewers watch the music video again? What does it offer? Viewers would watch this music video again due to the many visual effects used within the first minute of the video. As she sings about betrayal her smile throughout the video is different the other video which tend to show sadness, which to many this video may be humorous as well as encouraging as it shows the strength women have.