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2. Music Videos Demonstrate Genre Characteristics:
The video demonstrates characteristics of its indie punk rock
genre. The way that the band dresses matches more of the rock
genre, with the band mostly in plain black clothing, with the
guitarist wearing a typical leather jacket of the modern rock
genre. A typical trait of the indie genre is also demonstrated in
the opening shot, where the lead singer is seen smoking. The
majority of the video is a performance video, which is common
for both the indie and rock genre, with the band having the
usual instruments of modern rock and punk, guitar, bass, drums
and vocals.
3. There is a Relationship Between Lyrics and Visuals:
The whole video demonstrates an illustration of the main
chorus line 'make me loose my mind', with the use of dark
corridors to represent the complexities of the mind and how
she easily gets lost in. Its also illustrated through her finding
and singing briefly with another band that she found In the
wrong room, showing she has lost her mind. They also
repeatedly show her placing her hands on the sides of her
head, trying to visualize her loosing her mind. At the end of the
video, the final use of the chorus is matched to her dropping
the mic and looking confused, thus illustrating the lyric further.
To match the performance style of the video, lip syncing was
used, which helped to amplify the vocals.
4. There is a Relationship Between Music and Visuals:
The video matches to the music, with a darker colour
throughout to match the punk rhythm, somewhat acting as
illustration. When the song begins to slow down (1:42), the
scenery changes to a dark, empty room, illustrating the change
in tone to the change in scenery. When the song kicks back in,
the lights turn on and it becomes visible that the room contains
the rest of the band, illustrating the re-introduction of the tone,
whilst also amplifying the change.
5. A Visual Style:
As with most videos, this one focuses on star power, with a long
opening shot of a close up on the lead singer, before the
camera follows her around, with her becoming the focal point
of the video. There is a clear motif throughout the video, with
several lens flares and harsh lights being in the background of
shots, whether they came from lighting boxes or through
windows. The video doesn’t follow other common trends in
music video, like the 'looking' notion (with screens and mirrors)
and the camera focusing on the sexual elements of the female
body.
7. Music Videos Demonstrate Genre Characteristics:
The video demonstrates characteristics of its indie rock genre,
with the stylings of the band's clothing matching the genre. It
also has the typical rock instruments, with electric guitars, bass
guitar, drums and vocals. The video also matches the genre's
stereotype, with it being a performance based video. The video
also contains a lot of shots of the audience, showing them
moshing, which is a defining characteristic of rock music,
especially at gigs.
8. There is a Relationship Between Lyrics and Visuals:
As the video is performance based, the visual illustration of the
lyrics is minimal. However, amplification can be seen through
the use of switching camera angles to closer shots when the
lyrics are being repeated or being sung louder but further away
shots for quieter or verse lyrics. Also, due to the performance
basis of the video, the lip syncing helps to amplify the lyrics too.
9. There is a Relationship Between Music and Visuals:
Due to the fast pace of the music, the video has lots of quick
cuts, as to create the illusion of a quick fast pace. The lighting of
the video, with its rapid movements amplifying the music's
pace further. During the instrumental segment, the cuts
become quicker to amplify the increasing speed during this.
Camera shots filmed from cameras mounted on the
instruments were also inserted during the instrumental, to
illustrate the shift in focus from vocals to the instruments.
During the following slowed down segment, the lighting
changes from a rustic sepia to purple, to illustrate the tonal
change. Also, slow motion shots are used and the cutting pace
slows to amplify the slowing in pace. When the song returns to
normal, the lighting pace begins to increase into a frenzy, as to
illustrate the return to the correct tone.
10. A Visual Style:
As with most videos, this one focuses on star power, with the
majority of the shots being focused on the lead singer. This
video has a strong motif with its sepia lighting, quick cuts and
use of the audience in the video, all giving it a unique style. The
video also partly buys into the 'looking' notion, common in
music videos, with the band being on a stage.
12. Music Videos Demonstrate Genre Characteristics:
The video demonstrates characteristics of its indie rock genre,
firstly with the look of the band, with the longer hair common
in both indie and rock, as well as the scruffy suits fitting in with
an indie style. As the video is a performance-based one, it
matches the generic style of the rock genre. The use of the
static, colours and old film-stylings is also a characteristic of the
indie genre, with the nostalgic retro feel. As with the others,
the band use the characteristic instruments of rock: guitars,
bass, drums and vocals.
13. There is a Relationship Between Lyrics and Visuals:
Unusually for a performance video, this shows a lot of
illustration of the lyrics. Firstly, when the song begins to kick in,
flashes of the American flag keep appearing, matching the
chorus and title 'Uber Capitalist Death Trade', as America prides
themselves on its capitalism. Later on, when the line 'I really
want to fight for my country' is heard, flashes of troopers are
shown. During the chorus, the lyrics flash up on screen,
perfectly illustrating and amplifying the lyrics. Several images of
fire, snakes and armies flash throughout the rest of the song,
signaling the danger portrayed in the lyrics.
14. There is a Relationship Between Music and Visuals:
Due to the fast pace of the music, the video has lots of quick
cuts, static and intercuts, as to illustrate the speed. The purple
colours of the visuals matches the quirky sound of the music.
Some of the cuts also fit into some beats in the song, especially
in the sequence of the video in which the band can be seen
playing in three rooms in a corridor , which cut at every beat,
amplifying the sound.
15. A Visual Style:
As with most videos, this contains star power, with several
shots being focused on the lead singer. This video has a strong
motif with its odd colouring, quick cuts and use of static and
intercuts, as well as the text that appears on screen, all giving it
a unique style, whilst also keeping within the genre. The video
doesn’t use the 'looking' notion (use of mirrors and screens) as
most videos do.