This document provides guidelines for writing great posts for OuiShare, including how to get started, determining what makes a story worth reporting, defining your angle, structuring articles, and optimizing content for search engines. Key recommendations include using Trello to develop and discuss story ideas, making headlines focused and provocative, adding relevant images and subheadings, and linking to other related OuiShare content for SEO purposes. The document also reviews best practices for sharing content on social media like Facebook and Twitter to engage the right audiences.

1. How to write a great post -
Editorial Guidelines & Adivce

2. In this presentation:
1. Getting started
2. What is worth reporting?
3. Defining your angle
4. How to make headlines
5. Structuring your article
6. SEO Guidelines
7. Pushing your content

3. How to start
Join our tool Trello here to
● add your article ideas
● discuss them with others
● get the "go" from editors to start writing the article
● give others feedback and input on ideas
How? Send an email to
● stan[at]ouishare[dot]net (french & english)
● francesca[at]ouishare[dot]net (english)

4. Done?
Trello Have a look here
Give feedback, insights
Writing your post?
Move the card here &
Move the card
here & notify
Offer help update the editors!
editors
Here you can find
the guidelines
again ;-)
Have a new idea?
Create a card here
and fill in the
description with a
pitch + notify
potentially interested
people

5. Different categories of posts
● Brief news
● Analytic post (usually long)
● Opinion piece
● Interviews

6. What makes news worth reporting?
Exclusivity?
Did other websites reported about it yet?
In which language?

7. What makes news worth reporting?
Originality?
Is this really new? Is it likely to happen again?

8. What makes news worth reporting?
Value added on the longer-term?
Opportunities to link back to previous posts?
Will it feed further posts?
Does it emphasize our expertise?

9. Define your angle !

10. Making your headline awesome
Focused
VS.

11. Making your headline awesome
impertinent & provocative
VS.
VS.

12. Making your headline awesome
Metaphoric & Creative
AWESOME

13. Making your Headline OK...
In case of imagination's shortage..
Keep it simple:

14. How to structure your article
Respect CC licence
Size must be 940*300 pix
Put source at bottom of
Beautiful & illustrative picture article
Not an introduction!
Short & attractive Tell a story!
summary of what the Anecdote, recent news,
Awesome Headline
article is about (max 3- personal experience - and
4 lines) lead people to your
Lead paragraph
reasoning
Start with a short Introduction
sentence making the
bridge with previous § Sub-headings
Not to generalist!
Your amazing text Take a quote if you're out
of imagination
Normal width is 640px Sub-headings
Good picture Your amazing text Bring perspective
for further discussion
below a <hr/> tag
Put footnotes & Your amazing opening
pictures credit here
Footer

15. Making your content searchable
SEO guidelines
● link to relevant content from previous OuiShare and
other articles
● make sure to fill out "title" field with text related to the
link

16. SEO Guidelines
Here you can search for
existing articles with keywords
you would like to link to

17. SEO Guidelines
Do the same for
pictures:
● Fill out title
● alternate text
● add the link to
original picture
on flickr (if CC)

18. This is what the Google
Fill out the preview of your article will
Wordpress SEO look like.
Plugin
Add one keyword
you find most
important for the
article
Title that shows
up in Google. No
longer than 70
caracters.
= lead paragraph.
If possible, add
more relevant
keywords in the
text.
Fill in an Excerpt
with 1 -2
sentences
summary. This
text appears on
our front page
under the picture.

19. Pushing your content
1. Facebook
● mind to post as Ouishare (not yourself)
● check if the feature picture appears correctly (otherwise
use this tool: https://developers.facebook.com/tools/debug )
● Write an introduction statement or good quote
● delete link after fully loaded
● you change link title/ text if necessary
● target to right audience (Spanish article -->Spain)
2. Twitter
● add relevant #hashtags
● @mention the author
● adapt the title

20. A few last things...
This key items do help us a lot:
● Spend 5-10 minutes on the trello board
everyday : provide feedback, ideas, insights
to other contributors
● Update the status of your article so that it
does not get forgotten
● Ask for help when needed
● Check out the editing guidelines before
sending the final version to the editors
● Have fun !

21. Stanislas Jourdan
Stan[at]ouishare[dot]net
@stanjourdan
www.ouishare.net
www.oui-share.com Francesca Pick francesca[at]
ouishare[dot]net
OuiShare @francesca_sp