This document discusses various techniques for page layout in magazines and newspapers. It describes techniques such as headlines, columns, cut-outs, datelines, page numbers, double page spreads, pull quotes, and white space. The purpose of these techniques is to effectively present information to readers, guide them through articles, and draw their attention to key points and quotes. Proper use of techniques like large headlines, white space, and pull quotes can increase readership by making content more engaging and easy to navigate.

1. Page Layout
Task1
Patrick Gouldsbrough

2. Headline/Header – While
the main function of the
header is to draw the
audience to read the
article, it’s also there to
give information on the
subject. This can come in
many forms, whether it’s
alliteration, a quote or
word play, the headline
must draw the consumer
in, or risk a decrease in
viewership.
Column – This is a way of splitting
up the text so it’s not written in
lines across the double page
spread. However, even columns
don’t look effective when they
aren’t split up by a pull
quote/crosshead.
Cut-out – This refers to the removal
of a background of a photograph.
The background is then replaced by a
coloured background. This technique
is effective when contrasted with a
monochrome photograph (like in this
example)
Dateline – Helps the
consumer identify when
the article was written.
This will then allow the
producer to archive it and
then view it when writing
future articles on the
same subject, which will
allow a past perspective
on the story.
Portrait orientation – Even
though the double page
spread together is set out in a
landscape manner, the article
is orientated the same way as
the cover page, not written
long ways across the page.
Page number – This technique
is used so the article can be
easily found amongst the
pages within the media
product. The contents page
will list what’s inside and
makes the article you want
easy to find.
Double page spread – A
popular layout with
magazines, which allows the
producer to have a full page
photograph, instead of trying
to fit them on the same one
page layout.
Strap line – some headers
don’t give out much
information about the story
because they sometimes
convey enigma. The Strap-
line is there to ensure
information about the
article is communicated to
the consumer.
Drop capital – Each
article, or sometimes
paragraph. in a
newspaper/magazine
starts with a capital to
stand out and is a
identifiable way of
telling the consumer
where one paragraph
stops and another
begins.
White space – Is viewed as a technique
that makes the article look bare and
the writer look like he can’t think of
anything to write. However, in this
case, the white space is used to make
the black and red heading more
effective and striking to the consumer.
Pull quote – A quote pulled
out of the text, that attempts
to hook the consumer into
reading the article. This this
quote is usually humorous or
controversial, so the
consumer will want to read
the story.

3. Header – Like I stated on
the previous page, the
header may include a
quote. This may include a
pull quote or a separate
quote. A separate quote
will generate more interest
because it doesn’t feature
in the anchored article.
Double page spread – Like
most magazine cover
stories, this one is a double
page spread. Again, it allows
an alone picture to take up
one page.
Columns – These columns, at
first glance, look boring and
aren’t broken up by pull quotes.
However, the blobs and stars on
the drop capital allow the article
to still remain as effective.
Dateline – It doesn’t give the
exact date, but it gives the
month and year of the product,
due to the magazine been
produced monthly. While you
won’t be able to archive it to
an exact date, categorising
articles in months will still
suffice.
Page number – It has
the same function as the
previous example I
analysed, it helps you
find articles easily using
the content page.
Portrait orientation – It is
unusual for a media product
to be landscape
orientated, due to the ease
of reading it without tilting
the media product been
detracted when in landscape
form.
Crosshead/pull quote – It helps
draw the audience to the
text, especially with a quote like
the one featured, due to the
controversial nature of the man
being interviewed, Liam Gallagher.
Strap line – Due to the header
not giving much of the article
away, it is paramount that the
strap line does help the
consumer identify the subject
and topic of this article.
Blobs and stars – This feature helps
certain aspects of the article stand
out. In this particular example, the
things that stand out include:
•The box around the drop capital
•Names
•Header and strap line
•Pull quote
Drop capital – The drop
capital on the article
doesn’t have to be
large, like the previous
example, but this one uses
another technique (see
blobs and stars)
Reverse – The dark
photograph means that the
text couldn’t be dark
also, this is why a reverse has
occurred. A white text type
has been added to contrast
the dark background, thus
furthering the effectiveness
of the article.
Border – A border helps to highlight
an item or article. This technique
features twice in the example. The
white stripe at the bottom of the
page, allows a contrast with the dark
coloured article and borders the
piece, while the second border is
around the image on the top right,
which allows the image to be
highlighted to the consumer.