This document provides guidelines for writing great posts for OuiShare, including how to get started, determine what content is worth reporting, define your angle, structure articles, use SEO best practices, and promote content on social media. Key recommendations include joining Trello to discuss article ideas, focusing headlines, using sub-headings and illustrations, optimizing for search by linking to related content and filling metadata fields, and pushing content on Facebook and Twitter.

1. How to write a great post -
Editorial Guidelines & Adivce

2. In this presentation:
1. Getting started
2. What is worth reporting?
3. Defining your angle
4. How to make headlines
5. Structuring your article
6. SEO Guidelines
7. Pushing your content

3. How to start
Join our tool Trello here to
• add your article ideas
• discuss them with others
• get the "go" from editors to start writing the
article
• give others feedback and input on ideas
How? Send an email to
stan[at]ouishare[dot]net or
francesca[at]ouishare[dot]net

4. Trello

5. Different categories of posts
• Brief news
• Analytic post (usually long)
• Opinion piece
• Interviews

6. What makes news worth reporting?
Exclusivity?
Did other websites reported about it yet?
In which language?

7. What makes news worth reporting?
Originality?
Is this really new? Is it likely to happen again?

8. What makes news worth reporting?
Value added on the longer-
term?

9. Define your angle !

10. Making your headline awesome
Focused
VS.

11. Making your headline awesome
impertinent & provocative
VS.
VS.

12. Making your headline awesome
Metaphoric & Creative
AWESOME

13. Making your Headline OK...
In case of imagination's shortage...

14. How to structure your article
Respect CC licence
Size must be 940*300 pix
Put source at bottom of
Beautiful & illustrative picture article
Not an introduction!
Short & attractive Tell a story!
summary of what the Anecdote, recent news,
Awesome Headline
article is about (max 3- personal experience - and
4 lines) lead people to your
Lead paragraph
reasoning
Not to generalist!
Introduction
Take a quote if you're
out of imagination
Sub-headings
Your amazing text
Start with a short
sentence making the Sub-headings
Bring perspective
bridge with previous §
Good picture Your amazing text for further discussion
below a <hr/> tag
Put footnotes & Your amazing opening
pictures credit here
Footer

15. Making your content searchable
SEO guidelines
• link to relevant content from previous OuiShare
and other articles
• make sure to fill out "title" field with text related to
the link

16. SEO Guidelines
Here you can
search
for existing articles
with keywords you
would like to link to

17. SEO Guidelines
Do the same for
pictures:
• Fill out title &
alternate text
• add the link to
original
picture on
flickr (if CC)

18. This is what the Google
Fill out the preview of your article will
Wordpress SEO look like.
Plugin
Add one keyword
you find most
important for the
article
Title that shows
up in Google. No
longer than 70
caracters.
= lead paragraph.
If possible, add
more relevant
keywords in the
text.
Fill in an Excerpt
with 1 -2
sentences
summary. This
text appears on
our front page
under the picture.

19. Pushing your content
1. Facebook
• mind to post as Ouishare (not yourself)
• check if the feature picture appears correctly
(otherwise use this tool:
https://developers.facebook.com/tools/debug )
• Write an introduction statement or good quote
• delete link after fully loaded
• you change link title/ text if necessary
• target to right audience (Spanish article -->Spain)
2. Twitter
• add relevant #hashtags
• @mention the author
• adapt the title

20. Stanislas Jourdan
Stan[at]ouishare[dot]net
@stanjourdan
www.ouishare.net
www.oui-share.com Francesca Pick
francesca[at]ouishare[dot]net
OuiShare @francesca_sp