Video Tips

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Video Tips

  1. 1. Video Tips [email_address]
  2. 2. 3 P’s to Video Production <ul><li>Pre-production </li></ul><ul><ul><li>Planning </li></ul></ul><ul><li>Production </li></ul><ul><ul><li>Shooting </li></ul></ul><ul><li>Post-production </li></ul><ul><ul><li>Editing </li></ul></ul>
  3. 3. Pre-pro <ul><li>Great planning = great video </li></ul><ul><li>Identify persuasive goals & target behaviors FIRST </li></ul><ul><ul><li>Form follows function </li></ul></ul><ul><ul><li>Audience? </li></ul></ul><ul><ul><li>Context? </li></ul></ul><ul><ul><li>Distribution? </li></ul></ul>
  4. 4. Pre-pro: Story, Subjects, Content <ul><li>Map out the story – key points </li></ul><ul><ul><li>What does your audience need to know? </li></ul></ul><ul><ul><li>Why should somebody care? </li></ul></ul><ul><ul><li>Transformation, change in story </li></ul></ul><ul><li>Subjects </li></ul><ul><ul><li>Think like a journalist – Who has the info I need? </li></ul></ul><ul><ul><li>Aim for 3 subjects – 1 is ok </li></ul></ul><ul><li>Video is visual </li></ul><ul><ul><li>What can I show you to make you care? </li></ul></ul><ul><ul><li>Think actions, events, locations. </li></ul></ul>
  5. 5. Day of the Shoot <ul><li>Arrive early. </li></ul><ul><li>Bring your agenda / questions. </li></ul><ul><li>Releases </li></ul><ul><li>30-min shoot = 3 hour day </li></ul>
  6. 6. Lighting <ul><li>Video is light </li></ul><ul><li>More is better! </li></ul><ul><li>Even lighting- be wary of shadows. </li></ul><ul><ul><li>Shade > sunlight </li></ul></ul><ul><li>Favor golden hours- mornings and evenings </li></ul>
  7. 7. Camera Movement <ul><li>Camera guides attention- where is it looking? </li></ul><ul><li>The five-second rule </li></ul><ul><li>Zoom sparingly </li></ul><ul><li>Tripod for interviews, handheld for BROLL </li></ul><ul><li>Control shake w/ two hands </li></ul><ul><li>180 degree rule </li></ul>
  8. 8. Framing <ul><li>Use the rule of thirds! </li></ul><ul><li>Watch eyeline </li></ul><ul><li>Mix different range of shot </li></ul><ul><ul><li>Establishing, medium, CU </li></ul></ul><ul><li>Faces and hands </li></ul>
  9. 9. Sound <ul><li>Set expectations </li></ul><ul><li>Half the experience is sound </li></ul><ul><li>Never use a built in mic </li></ul><ul><li>Wear headphones to monitor sound ALWAYS </li></ul><ul><li>Background noise = no no </li></ul><ul><li>Get room tone! </li></ul>
  10. 10. Interviews <ul><li>Backbone of your video. </li></ul><ul><li>Location, location, location </li></ul><ul><li>Avoid loud places, interruptions. </li></ul><ul><li>Make your subject feel comfortable. </li></ul><ul><ul><li>Talk to eyes, not to cam </li></ul></ul><ul><ul><li>Stop, start, repeat </li></ul></ul>
  11. 11. Editing <ul><li>iMovie vs. Final Cut Pro </li></ul><ul><ul><li>FCP – better organization, dealing with different codecs/formats, </li></ul></ul><ul><ul><li>Can fine-tune & troubleshoot more easily </li></ul></ul><ul><ul><li>Far less danger of screwing up your footage </li></ul></ul><ul><li>Capturing </li></ul><ul><ul><li>DV = big files. Get an external </li></ul></ul><ul><ul><li>USB/Firewire cable. </li></ul></ul><ul><ul><li>Match settings of video to capture settings. </li></ul></ul><ul><li>Organizing </li></ul><ul><ul><li>Interviews, BROLL </li></ul></ul>
  12. 12. Editing <ul><li>Editing </li></ul><ul><ul><li>Interviews then BROLL </li></ul></ul><ul><li>Music </li></ul><ul><ul><li>Add music into timeline based on preference </li></ul></ul><ul><ul><li>Should help set mood, but should not be distracting </li></ul></ul><ul><li>SAVE & Back-up OFTEN! </li></ul><ul><li>Export – H.264 is good for web </li></ul><ul><ul><li>Small web version, full res version </li></ul></ul><ul><li>Best way to learn it is to do it </li></ul>
  13. 13. 5 take-aways <ul><li>Be prepared </li></ul><ul><li>Camera movement </li></ul><ul><li>Framing </li></ul><ul><li>Consistent lighting </li></ul><ul><li>Sound matters! </li></ul>
  14. 14. Resources <ul><li>Google is your friend – blogs, message boards, support sites </li></ul><ul><ul><li>www.KenStone.net </li></ul></ul><ul><li>Meyer Library Media Center </li></ul><ul><li>CurrentTV Training Tips </li></ul><ul><li>YouTube How To’s </li></ul>
  15. 15. Project 3 Challenge <ul><li>Option A: 1 shot and 1 take </li></ul><ul><li>Option B: 1 sequence of shots </li></ul><ul><li>*NO EDITING </li></ul><ul><li>**LESS THAN 1 MINUTE </li></ul>
  16. 16. Credits <ul><li>Special thanks to Ben Henretig and Keenan Newman for video tips </li></ul>

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