Panel introduction in TelcoTV Asia 2010 about OTT trends

1. Over The Top Video
Shanghai, 2010
Manage or monetize
IPTV Competence Centre
Telefonica
0
0
Telefónica Servicios Audiovisuales S.A. / TelefónicaEspaña S.A.
Título de la ponencia / Otros datos de interés / 26-01-2010IPTV Competence Centre
Telefonica

2. InternetInternetInternetInternet ForecastsForecastsForecastsForecasts
33% 40% 57%
91%Internet Video
Video
IPTV Competence Centre
Telefonica
1
2009 2010 2014
Consumer Traffic

3. Video:Video:Video:Video: mainmainmainmain driver Internetdriver Internetdriver Internetdriver Internet growthgrowthgrowthgrowth
IPTV Competence Centre
Telefonica
2

4. New HomeNew HomeNew HomeNew Home environmentenvironmentenvironmentenvironment forforforfor videovideovideovideo consumptionconsumptionconsumptionconsumption
BB STB Game consoleBlu-ray/BB STB “hybrid”Traditional Set Top Boxes: BB STB Open
TV set Internet-enabled
Es: Sony Bravia, Philips Net TVTV set DTT
Embedded
OTT TV
BOXES
IPTV Competence Centre
Telefonica
3
BB STB
Apple TV
Game console
Es: xBos 360,
PS3
Blu-ray/
DVD
Broadcast:
Satellite, Cable
BroadBand
Network
Internet IP
(Unmanaged)
BB STB “hybrid”
(DTT, Sat, Cable, IP)
Es: Tivo,
CuboVision
Traditional Set Top Boxes:
Cable, Sat, DTT ,
hybrid,IPTV
BB STB Open
Es: Roku
TELCO IPTV
IP
(Managed)
The traditional Pay Tv Set Top Box is only one of the
many ways consumers can access rich video content
on the sofa screen . A whole new set of devices are
aimed at allowing Online Video consumption on TVs
through the Broadband connection
“Over The Top TV Boxes”
Internet Enabled Tv Sets
Source: Telco 2.0

5. Internet access average speeds evolutionInternet access average speeds evolutionInternet access average speeds evolutionInternet access average speeds evolution
First IPTV
DSL
Deployments
2002
IPTV Competence Centre
Telefonica
4
256Kbps HSI
average
speed
•In the past an IPTV offer implied a limited coverage and specific deployments
•Actual average HSI and CPE evolution allow a different and complementary approach