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Telco-OTT: infrastructure challenges and solutions


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Telco-OTT: infrastructure challenges and solutions

  1. 1. Telco-OTTinfrastructurechallenges &solutions Victor Pascual Solutions  @victorpascual  h9p://   Feb  2013  
  2. 2. Acme Packet – leader in sessiondelivery network solutions§  Mission: enable delivery of •  Founded: 2000 trusted, first-class interactive •  HQ: Bedford, MA USA communications and data services across IP networks •  NASDAQ: APKT •  2011 revenue: $307M •  2011 net income: $72M§  Solutions to enable •  850+ employees all-IP evolution §  Increase revenue §  Lower total cost of ownership §  Maximize network agility§  Experienced §  1,850 customers §  150 IMS projects 2
  3. 3. Now there is 3 ways to make a call What  does  a  RTC  feature  look  like?  phone service   Acme Bank Sign off app service   feature   APKTbrowser service   feature   Call Broker 3
  4. 4. OTT usually seen as a threat. The clock is ticking… 4
  5. 5. Changing telco response to OTTOld§  The OTT threat is miniscule§  Those are low-value minutes§  Those are not minutes that would have been on my network anyway§  OTT’s don’t make any money§  Our IMS services will be betterNew§  What if IMS (& VoLTE/RCS) doesn’t work? Existing customers Existing and NEW customers§  How do I encourage more data usage?§  Can we get in on the OTT action? Innovation speed is critical 5
  6. 6. OTT service delivery challengesImmediate ImminentPractical core session Flexibilitymanagement • Quickly adjust to changing service needs • Works with many infrastructure & client• Cost effective at low & high-end devices• Able to start small & grow rapidly • Federates with network service providers SecurityService quality • Protect user information • Maintain service availability during• NAT & firewall traversal (i.e. HTTP & attacks HTTPS only)• Near PSTN-quality – media & Regulatory compliance availability • Current expectations: E911, lawful• Consistent experience across devices intercept, taxes & interfaces • Expect more IP network regulations, not less 6
  7. 7. OTT service delivery implicationsImmediate ImminentPractical core session Flexibilitymanagement • Off-the-shelf, but programmable for flexible, rapid changes• Light weight, dynamic core session management • Quickly interoperable with any device & network• Smarter clients vs. omnipotent core for scalability SecurityService quality • Robust, service-intelligent security• Client-side technologies to overcome packet-loss & jitter• Make all traffic look like web- Regulatory compliance traffic (http & https, SSL, etc.) • Out-of-the box regulatory compliance 7
  8. 8. What are the leading servicedelivery architectures? 3GPP R10 IMS Web DB DB AS AS AS WS WS WS WS LB-L LB-G Internet 8
  9. 9. Telco-OTT architecturesshould be web-like Web Telco-OTT DB DB DB DB AS AS AS AS AS DSC Peering partners WS WS WS WS SMX SMX SMX LB-L LB-G LB-L SLB-G Managed IP Internet Internet Network 9
  10. 10. Telco-OTT architecturesshould rapidly scale & adapt Start-up High-scale DB DB AS AS DB   DSC Peering AS partners SMX SMX SMX SMX LB-L SLB-G Managed IP Managed IP Internet Internet Network Network 10
  11. 11. Scaling strategies are changingHardware systems Virtual machines Vertical scaling Horizontal scaling Elasticity Manager VirtualizaFon  Layer   11
  12. 12. Simplicity should not precludeecosystem interoperability TAS CS ENUM ISC SIP DNS/DDNS ISC IM&P Cx HSS SIP MCU Rx PCRF SIP WebTRC TSCF SBC & Core session management Web-based RTC SIP clients 12
  13. 13. Telco-OTT services are already here…and delivering successful services in time-spans of months 13
  14. 14. Reaching users over the Internet§  Acme Packet’s Tunneled Service Control Function (TSCF) brings Services §  Reliability Service provider data center §  Scalability §  Security Web   SIP   MSRP   §  Firewall traversal §  Mobility §  and QoE to Internet-based Apps Internet Services   Best  Effort   Firewall   Access Network Packet  Loss   14
  15. 15. What is WebRTC?§  What is WebRTC (Real Time Communications)? §  Emerging method of web-based RTC §  Another type of access framework, same session delivery challenges§  Why the hype? §  Web: most dynamic, innovative place on planet §  RTC has largely been absent §  WebRTC delivers RTC to those that create the Web§  Why should you care? §  WebRTC will be an important access method in the future for SPs, contact centers, and enterprises
  16. 16. Telco-OTT increasescustomers & revenue Expand footprint - Extend existing services to new subscribers Decrease churn - Enhance current services to existing subscribers New service revenues – Create new services and subscribers 16
  17. 17. The leader  @victorpascual  h9p://