Converging IPTV and OTT: Building an Enhanced Value Proposition for Consumers

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  • From “a” CAS provider to “the” provider Market leading – leading the market Trusted, reliable to secure content protect revenue Awards mean that others recognize Close to customers, local language and timezone support
  • Dec 8, 2011 © 2007 Verimatrix, Inc.
  • Dec 8, 2011 © 2007 Verimatrix, Inc.
  • Dec 8, 2011 © 2007 Verimatrix, Inc.
  • Dec 8, 2011 © 2007 Verimatrix, Inc.
  • Dec 8, 2011 © 2007 Verimatrix, Inc.
  • Dec 8, 2011 © 2007 Verimatrix, Inc.
  • Converging IPTV and OTT: Building an Enhanced Value Proposition for Consumers

    1. 1. Converging IPTV and OTT: Building an Enhanced Value Proposition for Consumers Steve Christian
    2. 2. Topics <ul><li>Worldwide trends in multi-screen </li></ul><ul><li>A comparison of IPTV and OTT technologies </li></ul><ul><li>Practical service trade-offs </li></ul><ul><li>An integrated approach to video services </li></ul>
    3. 3. Verimatrix Profile Founded 2000 Scope Content and Revenue Security for multi-network, multi-screen applications: DVB, Hybrid, IPTV, Mobile & Over-the-Top to STBs, PCs & mobile devices Headquarters San Diego, California, with satellite offices in Atlanta, Boston, Beijing, Singapore, Munich, Amsterdam, Paris, Nice, Moscow, Sao Paulo, Buenos Aires Customers 500+ operator customers in 40 countries, including 20 Tier 1’s and 2’s – protecting more than 18 million screens for DVB Hybrid, IPTV, PCs and other devices Partners Over 100 ecosystem channel & integration partners Ericsson, Huawei, Motorola, Nokia Siemens Networks, Thomson and ZTE Investors Goldman Sachs, Mission Ventures, Crescendo Ventures, Cipio Partners, JK&B Capital and SunAmerica Ventures
    4. 4. Global Trend: Shift To IP based delivery Past Environment Present Environment Providers Devices Services Cable Companies Set-top-boxes Televisions Television Channels PPV Telephone Companies Cable Companies ISPs Mobile Operators Satellite Providers “ Over-the-top” Services Set-top-boxes Televisions PCs PMPs Mobile Phones Tablets Television Channels VOD Place-shifting Gaming VoIP IP Enables
    5. 5. OTT Video Services: Is This Really a Separate World? ????? Broadband to home Web portal PC/Mac Game console Phone Delivery Network Subscriber Account Network Specific STB IPTV Service Internet TV Service
    6. 6. Industry Trends 2011 <ul><li>OTT based services no longer considered a stand alone proposition </li></ul><ul><li>Tablets as driving force in new services and consumer engagement </li></ul><ul><li>Live content becoming an important component of OTT service </li></ul><ul><li>Definition of premium content in the eye of the beholder </li></ul><ul><li>Accelerating role of revenue security in OTT service delivery </li></ul><ul><li>HLS established as a growing standards-centric force </li></ul>Content Everywhere – A Maturing Perspective
    7. 7. IPTV and OTT Technologies <ul><li>IPTV </li></ul><ul><li>Requires dedicated last mile bandwidth </li></ul><ul><li>Efficient Multicast linear delivery </li></ul><ul><li>RTSP for on-demand </li></ul><ul><li>Segregated in-home network </li></ul><ul><li>High bandwidth, high quality services of fixed format </li></ul><ul><li>Typically requires dedicated STB as end point </li></ul><ul><li>Local service reach </li></ul><ul><li>OTT </li></ul><ul><li>Unmanaged network delivery aided by CDNs </li></ul><ul><li>Uses typical in-home broadband network with no QoS management </li></ul><ul><li>Web-centric unicast media delivery technologies </li></ul><ul><li>End point can be STB, PC or mobile device </li></ul><ul><li>Variety of formats and quality levels </li></ul><ul><li>Global service reach </li></ul>
    8. 8. Adaptive Rate Streaming for Cloud-based Premium Video Services <ul><li>Firewall transparency – Reaches across the home network router to all devices </li></ul><ul><li>Graceful degradation – Eliminates many hard failure modes of managed network protocols </li></ul><ul><li>Roaming handover – Enables in-home to mobile transition </li></ul><ul><li>Single URL – Very broad range of bitrates and formats supportable </li></ul>
    9. 9. HTTP Live Streaming High quality source video Multi bitrate HLS encoder High bitrate chunks Med bitrate chunks Low bitrate chunks #EXTM3U #EXT-X-STREAM-INF: BANDWIDTH=240144 #EXT-X-STREAM-INF: BANDWIDTH=684256 #EXT-X-STREAM-INF: BANDWIDTH=1144587, Playlist/manifest file Adaptive streaming client Client dynamically selects best size chunk per encoding period Encoder generates multiple different video chunks per encoding period
    10. 10. Adaptive Streaming Bandwidth Tracking Life is Noisy – Lets Adapt!
    11. 11. Converging Two Breeds of IP Technologies? <ul><li>Combine quality focus of managed network delivery with ubiquitous support of HTTP </li></ul><ul><li>Personalize service with unicast </li></ul><ul><li>Eliminate segmentation fo home network </li></ul><ul><li>Delivery technology scales with client device </li></ul><ul><li>Minimize back-end complexity and workflow </li></ul>
    12. 12. HLS Delivery Solution Android Live Transcoder CDN Origin Server Internet CDN Edge Server File Transcoder Storage Encode Protect Ingest Deliver Present PC / Mac STB / TV iPhone/iPad Verimatrix VCAS Verimatrix ViewRight Web Clients Work Flow Manager Key exchange server Segmenter/ Encryptor Segmenter/ Encryptor
    13. 13. Ecosystem Support <ul><li>Publishing systems </li></ul><ul><li>Encoders </li></ul><ul><li>Stream servers </li></ul><ul><li>CDNs </li></ul><ul><li>Client devices </li></ul>
    14. 14. An HLS Primer: Key Service Parameters <ul><li>Number of profiles </li></ul><ul><li>Bit rates </li></ul><ul><li>Chunk length </li></ul><ul><li>Single file vs. multi-file asset management </li></ul><ul><li>Key rotation rate </li></ul><ul><li>Playlist length </li></ul><ul><li>Startup characteristics </li></ul><ul><li>More details in paper available via Verimatrix web site </li></ul>
    15. 15. HTTP Live Streaming Security Subscriber Mgmt / Middleware/Billing Server Client Keyfile Server HTTP/Streaming Server Playlist File (.m3u8) & AES-128 Encrypted Media Chunks Client Authentication & Keyfile Requests Encoder Keyfile Server HTTP Live Streaming Encoder Entitlement Cache Program ID & Keyfile Exchange (configurable cryptoperiod) Device Authentication & Entitlement Content Stream Encrypted Stream Key Data Security Management
    16. 16. Secure HLS for iPhone/iPad Quicktime player ViewRight Web client Verimatrix Adaptive CSM HTTP/Streaming Server Security Addition to iPhone/iPad QuickTime Playlist File (.m3u8) & Encrypted Media Chunks Client Authentication & Keyfile Requests Library included in Operator branded app
    17. 17. HLS Web Plug-in for PC/Mac ViewRight Web for PC Verimatrix Adaptive CSM HTTP/Streaming Server Playlist File (.m3u8) & Encrypted Media Chunks Client Authentication & Keyfile Requests Browser Plug-in For Active X, NPAPI HTTP Streaming Protocol & Video Rendering Web or Application Presentation Design
    18. 18. Secure HLS for Android OS HLS capable Media player ViewRight Web client Verimatrix Adaptive CSM HTTP/Streaming Server Supplemental Security for Android-based Devices Playlist File (.m3u8) & Encrypted Media Chunks Client Authentication & Keyfile Requests Library included in Operator branded app
    19. 19. ViewRight Web for Connected TVs Confidential Information ©2009-2011 Verimatrix, Inc. HLS capable TV Media player ViewRight Web client Verimatrix Adaptive CSM HTTP/Streaming Server Enabling Secure OTT Business Models Playlist File (.m3u8) & Encrypted Media Chunks Client Authentication & Keyfile Requests Library initialization in Operator branded app Branded application
    20. 20. Bridging the Gap: Broadcast to Broadband <ul><li>Emphasize live content alongside on-demand </li></ul><ul><li>Harness device level control and instrumentation </li></ul><ul><li>Explicit content ratings management </li></ul><ul><li>Explicit output controls </li></ul><ul><li>Watermarking – overt and covert </li></ul>
    21. 21. An Integrated Solution - DVB Verimatrix OMI / Entitlement Interface Entitlements DB Bcast CSM (DVB one-way) SMS / Middleware Single Security Authority Key & control data Linear Content DVB One-way ViewRight DVB STB Broadcast Client Support Multiplexers, Scramblers, Modulators
    22. 22. An Integrated Solution – OTT/Mobile Verimatrix SEI / Entitlement Interface CSM (IPTV/Hybrid) Entitlements DB Bcast CSM (DVB one-way) SMS / Middleware Single Security Authority Key & control data Linear Content On-demand Content DVB One-way IPTV & Hybrid Internet & OTT ViewRight DVB STB ViewRight PC / Mac iPhone & Mobile ViewRight Client Support IP return path for ViewRight IPTV, Hybrid, or OTT clients ACSM Adaptive Streaming Multiplexers, Scramblers, Modulators Encoders, Encrypters, Servers ViewRight Hybtrid STB
    23. 23. An Integrated Solution - IPTV Verimatrix OMI / Entitlement Interface CSM (IPTV/Hybrid) Entitlements DB SMS / Middleware Single Security Authority Key & control data Linear Content On-demand Content IPTV & Hybrid ViewRight Client Support IP return path for ViewRight IPTV, Hybrid clients Multiplexers, Scramblers, Modulators Encoders, Encrypters, Servers ViewRight PC / Mac ViewRight Hybtrid STB
    24. 24. An Integrated Solution – add OTT Verimatrix OMI / Entitlement Interface CSM (IPTV/Hybrid) Entitlements DB SMS / Middleware Single Security Authority Key & control data Linear Content On-demand Content Internet & OTT ViewRight Client Support IP return path for ViewRight IPTV, Hybrid, or OTT clients ACSM Adaptive Streaming Multiplexers, Scramblers Encoders, Encrypters, Servers IPTV & Hybrid ViewRight PC / Mac iPhone & Mobile ViewRight Hybtrid STB
    25. 25. Multi-Network Support – EST & DVB Verimatrix SEI / Entitlement Interface CSM (IPTV/Hybrid) Entitlements DB Bcast CSM (DVB one-way) SMS / Middleware MultiRights Marlin Server MultiRights PlayReady Server MultiRights Access Server(s) Single Security Authority Key & control data Linear Content On-demand Content DVB One-way IPTV & Hybrid Internet & OTT ViewRight DVB STB 3rd-party Players & DRM Clients ViewRight PC / Mac iPhone & Mobile ViewRight Client Support MultiRights Framework IP return path for ViewRight IPTV, Hybrid, or OTT clients ACSM Adaptive Streaming Multiplexers, Scramblers, Modulators Encoders, Encrypters, Servers ViewRight Hybtrid STB
    26. 26. Multi-Network Support – EST & DVB Verimatrix SEI / Entitlement Interface CSM (IPTV/Hybrid) Entitlements DB SMS / Middleware MultiRights Marlin Server MultiRights PlayReady Server MultiRights Access Server(s) Single Security Authority Key & control data Linear Content On-demand Content IPTV & Hybrid Internet & OTT 3rd-party Players & DRM Clients ViewRight PC / Mac iPhone & Mobile ViewRight Client Support MultiRights Framework IP return path for ViewRight IPTV, Hybrid, or OTT clients ACSM Adaptive Streaming Multiplexers, Scramblers, Modulators Encoders, Encrypters, Servers ViewRight Hybtrid STB
    27. 27. Summary <ul><li>Pay-TV operators of all types are unifying their reach with IP and OTT delivery models </li></ul><ul><li>Adaptive streaming standards like HLS successfully enable OTT services to mobile TV platforms </li></ul><ul><li>A unified approach to security enables a extended value proposition to consumers </li></ul><ul><li>Multi-network offerings are at the heart of an enhanced user service experience </li></ul>Internet Innovation vs. the Managed Network
    28. 28. Thank You [email_address] www.verimatrix.com
    29. 29. Expect More from Your Revenue Security Solution TM vcas 3 Video Content Authority System

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