Mobile TV and IPTV:
Enhancing The User Experience
Steve Christian
VP, Marketing and Strategy
2©2010 Verimatrix, Inc.
How can I transition my legacy
conditional access to
an advanced pay-TV
revenue security solution?...
Verimatrix Profile
Founded 2000
Scope Content and Revenue Security for multi-network, 3-screen applications:
IPTV, Broadca...
Mobile Video:
Some False Horizons
 Mobile broadcast – DVB-H and MediaFlo etc. have
failed to gain traction
 Traditional ...
Mobile Video:
A Stand-alone Business Proposition?
?????
Broadband
to home
Web portal
PC/Mac
Game console
Phone
Delivery
Ne...
Pay-TV Market Trajectory
 Extending the operator brand and subscriber
relationship beyond the living room screen
 Offeri...
Trend: Shift To IP based delivery
IP provides low-cost ubiquitous standards, unifying delivery of video and
applications f...
Adaptive Rate Streaming as a
Video Service Enabler
 Firewall transparency – Reaches across the home
network router to all...
HTTP Live Streaming
High quality
source video
Multi bitrate
HLS encoder
High bitrate
chunks
Med bitrate
chunks
Low bitrate...
Adaptive Streaming Bandwidth
Tracking
Rate Tracking
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1 18 35 ...
IPTV Middle East
Dubai
San Jose, California
Live
Content
ProStream 4000
San Diego, California
ProStream 4000
On-demand
Con...
HLS PC Plug-in
Subscriber Mgmt /
Middleware/Billing
Server
HTTP Live Streaming Security
Client Keyfile
Server
HTTP/Streaming
Server
Playl...
ViewRight Web for iPhone/iPad
Quicktime
player
ViewRight
Web client
Verimatrix
Adaptive CSM
HTTP/Streaming
Server
Security...
Verimatrix
SEI/EntitlementInterface
Entitlements
DB
Bcast CSM
(DVB one-way)
SMS / Middleware
Single Security Authority
Key...
Verimatrix
SEI/EntitlementInterface
CSM
(IPTV/Hybrid)
Entitlements
DB
Bcast CSM
(DVB one-way)
SMS / Middleware
Single Secu...
Verimatrix
SEI/EntitlementInterface
CSM
(IPTV/Hybrid)
Entitlements
DB
Bcast CSM
(DVB one-way)
SMS / Middleware
Single Secu...
Verimatrix
SEI/EntitlementInterface
CSM
(IPTV/Hybrid)
Entitlements
DB
Bcast CSM
(DVB one-way)
SMS / Middleware
MultiRights...
©2010 Verimatrix, Inc.19
Summary
 Pay-TV operators of all types need to unify their
reach with IP and OTT delivery models...
Thank
You
schristian@verimatrix.com
www.verimatrix.com
Android
Live
Transcoder
CDN
Origin
Server
Harmonic
ProStream 4000
Internet
CDN
Edge
Server
File
Transcoder
Storage
Rhozet
...
How can I lower pay-TV operational costs
with software-based security solutions?
erimatrix
©2010 Verimatrix, Inc. 23
Innovation in
Revenue Security
TM
vcas3Video Content Authority System
Logic Flow
 Verimatrix & IPTV experience
 Where has mobile TV gone wrong
 Mis-matched Technical standards
 Poor integr...
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Mobile TV and IPTV: Enhancing the User Experience, IP&TV World Forum Middle East 2010

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Pay-TV operators of all types need to unify their reach with IP and OTT delivery models

Adaptive streaming standards like HLS successfully enable OTT services to mobile TV platforms

A unified approach to security enables a extended value proposition to consumers

Multi-screen service offerings create an enhanced user experience

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  • From “a” CAS provider to “the” provider
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  • Mobile TV and IPTV: Enhancing the User Experience, IP&TV World Forum Middle East 2010

    1. 1. Mobile TV and IPTV: Enhancing The User Experience Steve Christian VP, Marketing and Strategy
    2. 2. 2©2010 Verimatrix, Inc. How can I transition my legacy conditional access to an advanced pay-TV revenue security solution? erimatrix
    3. 3. Verimatrix Profile Founded 2000 Scope Content and Revenue Security for multi-network, 3-screen applications: IPTV, Broadcasting, Mobile & Over-the-Top to STBs, PCs & mobile devices Headquarters San Diego, California, with satellite offices in Atlanta, Boston, Beijing, Singapore, Amsterdam, Paris, Nice, Moscow, Medellin, Buenos Aires Customers 300+ operator customers in 40 countries, including 20 Tier 1’s and 2’s – protecting more than 12 million screens for IPTV, PCs and DVB Hybrid Partners Over 100 ecosystem channel & integration partners Ericsson, Huawei, Motorola, Nokia Siemens Networks, Thomson and ZTE Investors Goldman Sachs, Mission Ventures, Crescendo Ventures, Cipio Partners, JK&B Capital and SunAmerica Ventures
    4. 4. Mobile Video: Some False Horizons  Mobile broadcast – DVB-H and MediaFlo etc. have failed to gain traction  Traditional 3GPP streaming – poor quality experience and little opportunity to monetize  Youtube – bandwidth hog, but no direct business  Download and play – fails to provide impulse satisfaction  Sideloading – too complex and limited for consumer  DLNA – not ready for prime-time  Adaptive rate streaming – the new opportunity A long and winding road for business and consumerA long and winding road for business and consumer
    5. 5. Mobile Video: A Stand-alone Business Proposition? ????? Broadband to home Web portal PC/Mac Game console Phone Delivery Network Subscriber Account Network Specific STB Pay-TV Service Mobile TV Service Distribution and Consumption Silos = FrustrationDistribution and Consumption Silos = Frustration
    6. 6. Pay-TV Market Trajectory  Extending the operator brand and subscriber relationship beyond the living room screen  Offering personalized choices and viewing models across growing number of devices  Enabling content delivery and monetization spanning multiple networks and geographies  Assuring subscriber loyalty, ARPU, and additional revenue streams Evolving Business and Operational ChallengesEvolving Business and Operational Challenges
    7. 7. Trend: Shift To IP based delivery IP provides low-cost ubiquitous standards, unifying delivery of video and applications for telco, cable and satellite operators IP provides low-cost ubiquitous standards, unifying delivery of video and applications for telco, cable and satellite operators Past Environment Present Environment Providers Devices Services Cable Companies Set-top-boxes Televisions Television Channels PPV Telephone Companies Cable Companies ISPs Mobile Operators Satellite Providers “Over-the-top” Services Set-top-boxes Televisions PCs PMPs Mobile Phones Tablets Television Channels VOD Place-shifting Gaming VoIP IP Enables
    8. 8. Adaptive Rate Streaming as a Video Service Enabler  Firewall transparency – Reaches across the home network router to all devices  Graceful degradation – Eliminates many hard failure modes of managed network protocols  Roaming handover – Enables in-home to mobile transition  Single URL – Very broad range of bitrates and formats supportable Internet Innovation vs. the Managed NetworkInternet Innovation vs. the Managed Network
    9. 9. HTTP Live Streaming High quality source video Multi bitrate HLS encoder High bitrate chunks Med bitrate chunks Low bitrate chunks #EXTM3U #EXT-X-STREAM-INF: BANDWIDTH=240144 #EXT-X-STREAM-INF: BANDWIDTH=684256 #EXT-X-STREAM-INF: BANDWIDTH=1144587, Playlist/manifest file Adaptive streaming client Client dynamically selects best size chunk per encoding period Encoder generates multiple different video chunks per encoding period
    10. 10. Adaptive Streaming Bandwidth Tracking Rate Tracking 0 200000 400000 600000 800000 1000000 1200000 1400000 1600000 1 18 35 52 69 86 103 120 137 154 171 188 205 222 239 256 273 290 Time Bandwidth Measured Streamed Life is Noisy – Lets Adapt!Life is Noisy – Lets Adapt!
    11. 11. IPTV Middle East Dubai San Jose, California Live Content ProStream 4000 San Diego, California ProStream 4000 On-demand Content CDN pavilion
    12. 12. HLS PC Plug-in
    13. 13. Subscriber Mgmt / Middleware/Billing Server HTTP Live Streaming Security Client Keyfile Server HTTP/Streaming Server Playlist File (.m3u8) & AES-128 Encrypted Media Chunks Client Authentication & Keyfile RequestsEncoder Keyfile Server HTTP Live Streaming Encoder Entitlement Cache Program ID & Keyfile Exchange (configurable cryptoperiod) Device Authentication & Entitlement Content Stream Encrypted Stream Key Data Security Management
    14. 14. ViewRight Web for iPhone/iPad Quicktime player ViewRight Web client Verimatrix Adaptive CSM HTTP/Streaming Server Security Addition to iPhone/iPad QuickTime (OS 3.0+)Security Addition to iPhone/iPad QuickTime (OS 3.0+) Playlist File (.m3u8) & Encrypted Media Chunks Client Authentication & Keyfile Requests Library included in Operator branded app
    15. 15. Verimatrix SEI/EntitlementInterface Entitlements DB Bcast CSM (DVB one-way) SMS / Middleware Single Security Authority Key & control data Linear Content DVB One-way ViewRight DVB STB ViewRight Client Support Multiplexers, Scramblers, Modulators Single Network Support
    16. 16. Verimatrix SEI/EntitlementInterface CSM (IPTV/Hybrid) Entitlements DB Bcast CSM (DVB one-way) SMS / Middleware Single Security Authority Key & control data Linear Content On-demand Content DVB One-way IPTV & Hybrid ViewRight DVB STB ViewRight PC / Mac ViewRight Client Support IP return path for ViewRight IPTV, Hybrid clients Multiplexers, Scramblers, Modulators Encoders, Encrypters, Servers ViewRight Hybtrid STB Multi-Network Support - IP
    17. 17. Verimatrix SEI/EntitlementInterface CSM (IPTV/Hybrid) Entitlements DB Bcast CSM (DVB one-way) SMS / Middleware Single Security Authority Key & control data Linear Content On-demand Content DVB One-way IPTV & Hybrid Internet & OTT ViewRight DVB STB ViewRight PC / Mac iPhone & Mobile ViewRight Client Support IP return path for ViewRight IPTV, Hybrid, or OTT clients ACSM Adaptive Streaming Multiplexers, Scramblers, Modulators Encoders, Encrypters, Servers ViewRight Hybtrid STB Multi-Network Support - OTT
    18. 18. Verimatrix SEI/EntitlementInterface CSM (IPTV/Hybrid) Entitlements DB Bcast CSM (DVB one-way) SMS / Middleware MultiRights Marlin Server MultiRights PlayReady Server MultiRights Access Server(s) Single Security Authority Key & control data Linear Content On-demand Content DVB One-way IPTV & Hybrid Internet & OTT ViewRight DVB STB 3rd-party Players & DRM Clients ViewRight PC / Mac iPhone & Mobile ViewRight Client Support MultiRights Framework IP return path for ViewRight IPTV, Hybrid, or OTT clients ACSM Adaptive Streaming Multiplexers, Scramblers, Modulators Encoders, Encrypters, Servers ViewRight Hybtrid STB Multi-Network Support - MultiRights
    19. 19. ©2010 Verimatrix, Inc.19 Summary  Pay-TV operators of all types need to unify their reach with IP and OTT delivery models  Adaptive streaming standards like HLS successfully enable OTT services to mobile TV platforms  A unified approach to security enables a extended value proposition to consumers  Multi-screen service offerings create an enhanced user experience Internet Innovation vs. the Managed NetworkInternet Innovation vs. the Managed Network
    20. 20. Thank You schristian@verimatrix.com www.verimatrix.com
    21. 21. Android Live Transcoder CDN Origin Server Harmonic ProStream 4000 Internet CDN Edge Server File Transcoder Storage Rhozet Carbon Coder Omeon MediaGrid Encode Protect Ingest Deliver Present PC / Mac STB / TV iPhone/iPad Verimatrix VCAS Verimatrix ViewRight Web Clients Work Flow Manager Rhozet WFS Key exchange server Segmenter/ Encryptor Segmenter/ Encryptor HLS Delivery Solution
    22. 22. How can I lower pay-TV operational costs with software-based security solutions? erimatrix
    23. 23. ©2010 Verimatrix, Inc. 23 Innovation in Revenue Security TM vcas3Video Content Authority System
    24. 24. Logic Flow  Verimatrix & IPTV experience  Where has mobile TV gone wrong  Mis-matched Technical standards  Poor integration of business oppty  New beginning with HLS putting consumer experience first  Business match first – part of larger trend  Technical match for protocol and security  How an operator expands reach  Product offering

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