3G Multimedia Services


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Presentation at Sintesio 07 Next Generation Network Summit, April 15, 2007.

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  • hi

    can you pls. mail me the presentation. very interesting.



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  • 3G Multimedia Services

    1. 1. 3G Multimedia Services Borut Fabjan, Product Manager
    2. 2. Agenda <ul><li>Company profile </li></ul><ul><li>Video (R)evolution </li></ul><ul><li>3G Video IVR Service </li></ul><ul><li>Examples </li></ul><ul><li>Lessons Learned </li></ul><ul><li>Question s </li></ul>
    3. 3. Company Profile <ul><li>Solution P artner with a proven track record and expertise </li></ul><ul><ul><li>Strong expertise in OSS /BSS </li></ul></ul><ul><ul><li>Strong expertise in Value Added Services and Infrastructure </li></ul></ul><ul><ul><li>Ability to provide System Integration and Professional Services </li></ul></ul><ul><li>Strong partner relationships with key vendors in Telco </li></ul><ul><li>Telecom expertise and commitment to the Telco market </li></ul><ul><ul><li>Marand is committed to telco industry (TMForum Member/Contributor) </li></ul></ul><ul><ul><li>Innovation in th field of Video IVR technology </li></ul></ul><ul><li>Strong partnership with HP </li></ul><ul><ul><li>Marand as selected HP OC MP Solution Provider & Technology P artner </li></ul></ul><ul><ul><li>HP Business Partner of the Year Award </li></ul></ul>
    4. 4. Era of Video (R)evolution <ul><li>Uploading 35,000 video a day and watching 40 million a day * </li></ul><ul><li>69% of American internet users have watched video on the web, 24% do so at least once a week , and 5% every day ** </li></ul><ul><li>In September of 2004 the Google hit count for “podcasts” was 24 hits, in September 2005 it was over 61 million , today ~ 466 mio . </li></ul><ul><li>Massive production of MM enabled devices </li></ul>Source : * Economist, 2006; ** Online Publishers Association, 2006
    5. 5. Intenet + blogging = TV ? <ul><li>“ All the things you love about TV , fused with the interactive power of the internet – just the way you want it ” </li></ul><ul><li>“ G lobal television network that gives you the opportunity to create what airs on TV ” </li></ul><ul><li>“ Our mission is to take care of the servers, software, workflow, advertising and distribution. Your focus should be on creativity ” </li></ul>
    6. 6. The Quest for ultimate Tuner <ul><li>Blogging/podcasting </li></ul><ul><li>IPTV STB </li></ul><ul><li>P2P TV </li></ul><ul><li>Triple/Quad Operators </li></ul>
    7. 7. Video Technology on 3G <ul><li>3G Video Telephony ( 3G H. 324M ) </li></ul><ul><ul><li>64 kbit/s, QCIF (176 x 144) </li></ul></ul><ul><ul><li>codecs: H.263, AMR-NB (mpeg4, H.264) </li></ul></ul><ul><ul><li>Media Server  video services </li></ul></ul><ul><ul><li>video call to service number (no additional sw) </li></ul></ul><ul><li>XHTML + Streaming </li></ul><ul><ul><li>browser & video player pre-installed by handset vendor </li></ul></ul><ul><ul><li>3G+ bandwidth </li></ul></ul><ul><ul><li>service URL </li></ul></ul><ul><ul><li>no recording </li></ul></ul><ul><ul><li>no interaction while playing </li></ul></ul><ul><li>Mobile applications </li></ul><ul><ul><li>Native platforms (Symbian, ...), J2ME (Midlet, MMAPI – JSR 135) </li></ul></ul><ul><ul><li>Player: Flash Lite, SVG-T, MPEG-4 part 20 (LASeR, rich media format) </li></ul></ul><ul><ul><li>SIP client </li></ul></ul>
    8. 8. Examples of 3G Video Services <ul><li>Video Blog </li></ul><ul><li>Video Karaoke </li></ul><ul><li>Video Greeting/ Fun Call </li></ul><ul><li>Video Monitoring </li></ul><ul><li>Video M ail </li></ul><ul><li>YouCast </li></ul><ul><li>Render Engine </li></ul>
    9. 9. YouCast Service Description <ul><li>D irect video blogging from your 3G mobile </li></ul><ul><li>Person to Community s haring experience </li></ul><ul><li>Stand-alone or 3rd party enabler service for enterprise customers </li></ul><ul><li>Record & Post video recording to: </li></ul><ul><ul><li>Web Blogging sites: YouTube , VOX, ... </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>IPTV </li></ul></ul><ul><li>Support for 3G Video Blog, W eb , Mobile and IPTV portal </li></ul><ul><li>Support for (iPod) R SS Feeds </li></ul>
    10. 10. YouCast How it works <ul><li>Make a Video Call & Record </li></ul>
    11. 11. YouCast How it works <ul><li>Recording is posted to designated address </li></ul><ul><li>YouCast Web/Mobile </li></ul><ul><li>YouCast IPTV </li></ul><ul><li>RSS podcast </li></ul><ul><li>3G Video Blog </li></ul>
    12. 12. 3G Video IVR ~ IPTV? <ul><li>3G  IPTV </li></ul><ul><li>IPTV  3G (Click2Video) </li></ul>
    13. 13. VAS Ecosystem STB STB 3G Rel 99 CS Network 3G H.324M Gateway Broadband Network SIP AS User Profile Message Store Streaming Srv Web Srv Compose, receive, manage video messages, push video. Choice of content, Services Review Video Blogs, RSS Feed Channels, Push Click2Call Video & Voice Messages, Blogging, Podcaststing infrastructure Call Completion, Notifications <ul><li>360˚ Degree VAS </li></ul><ul><li>NGN, IMS, IP/SIP network </li></ul>
    14. 14. Lessons Learned <ul><li>Capture the video momentum </li></ul><ul><li>“ Wire” 3G Video services with complementary communication channels (Web/Mobile/IPTV) </li></ul><ul><li>Consider limitations, exploit advantages </li></ul><ul><li>Its all about service & content value to the user! (not technology) </li></ul>
    15. 15. Thank You for Listening! Questions are Welcome!