Presented @ ip&tv forum Asia, Kuala Lumpur, May 2011

1. Meeting The Needs for
g
Connected TV Generation
Ip&tvforum Asia 2011
KL, 11 May 2011
Pramasaleh H. Utomo
AVP Convergent Product, Telkom Indonesia

2. Outline
The Evolution of Internet TV
The Challenges
Customer Demand
Telkom Initiatives

3. Evolution to IP Video
for Unified Experience
for Unified Experience
1st Wave 2nd Wave 3rd Wave
Traditional Cable IPTV IP Video
On-net only On-net only On-net or Off-net
TV TV TV, PC, Mobile
Limited Service Velocity Higher Service Velocity Live and on-demand
Business Model: B2C Business Model: B2C Interactive, social
Highest Service Velocity
Business Model: B2B2C
OTT Explosion
Off-net only
Multi-device
On-Demand, Open,
More More Flexible, More Monetization Opportunities
Interactive, Social
Source: Peter Papaioannu, CISCO

4. TV comes to Internet,
Internet Comes to TV,
,
and Now… Blended Experience Connected TV
2006-2009’s 2009-2010’s 2011’s

5. Connected TV Defined
Connected TV Defined
Live TV Channels,
A TV set that can provide OTT/internet TV,
integrated & blended internet internet browsing,
g
and TV experience to the Social Media
user and other internet Apps

6. Connected TV Sales Forecast
“It’s a battleground where TV
set makers, internet video
companies, free‐to‐air
broadcasters, pay‐TV and the
IT industry are all rushing to
stake their claims. IPTV is
moving from being a
i f b i
technology to becoming
recognizable service
offerings. Paul Gray,
offerings ” Paul Gray
DisplaySearch.
Source:DisplaySearch, October 2010

7. Outline
The Evolution of Internet TV
The Challenges
Customer Demand
Telkom Initiatives

8. Connected TV Challenges
• Broadband Connectivity
db d
– Bandwidth Constraint
– Off Net vs On Net: QoS issues
– Adaptive Streaming Kick‐in?
• User Experience
– Ease of use
E f
– Simple connectivity setting
– Fear of Obsolescence
– Customer support?
– Simple content discovery
• Content Features & Apps
Content ,Features & Apps
– Live TV
– On Demand Services
– Internet Apps

9. “The Future of TV is about
Experience”
i ”
• Informative
• Ubiquitous
Ubi i
• Personalized
• Social
“Screen Future”, Brian D Johnson, Intel Press 2010

10. Outline
The Evolution of Internet TV
The Challenges
Customer Demand
Telkom Initiatives

11. User’s Perspective
Time Shift TV & TV on Demand are the most wanted IPTV features
Ranks of most wanted IPTV Features
1
Time Shift is most wanted (15 out of 32 respondent rank this #1), DVD
alike, pause & rewind. Differentiate IPTV with Pay TV
2
TV on Demand ranks #2 (6 out of 32 respondent), catch up missed
programs
3
Video on Demand ranks #3, but depend on Video libraries
4
Personal Video Recorder ranks #4, perceived similar with TVOD

12. User’s Perspective
Ranks of most wanted IPTV Features
5
Music On Demand ranks #5, Users want video service, priority issue
6
Karaoke on Demand ranks #6 , Users prefer go to KTV
7
Web Portal on IPTV comes the last, users consider it difficult to access
thro gh TV remote unless specific gadget a ailable
through remote, nless available.
Shopping on‐line, games, news/Informasi & weather report also gain significant response
Social Media: facebook
S i l M di f b k , twitter on IPTV are not too popular:
i l
Gadget related
Disturbing the TV viewing experience
Facebook & twitter are private domain

13. Some Key Points from CES 2011, LV
Some Key Points from CES 2011 LV
• TV will stay as the first, family domain,
TV will stay as the first family domain
screen that won’t be replaced by 2nd or
3rd screen, i.e. Notebook/Tablet or
Smartphone
p
• 2nd and 3rd screen shall create new
integrated TV user experience in the
context of content discovery,
context of content discovery,
personalization and social media sharing
• KSF #1: User Interface portal on TV that allow user to discover relevant content and
other information related to the content
th i f ti l t d t th t t
• KSF #2: Features to access Interactive apps on the 2nd or 3rd screens as not to
disturbed, all family, TV viewing experience
• KSF #3: Open platform to reach critical mass, e.g. apps widgets
• KSF #4: Broadcast & Broadband Convergence to ensure safe and sound B2B2C
business model

14. Outline
The Evolution of Internet TV
The Challenges
Customer Demand
Telkom Initiatives

15. TELKOM IPTV –
The Ultimate Convergence Services
ISP LPB
VoD Live TV
Internet Access
Social Networking Net TV Premium TV
Web RSS News Special TV
Weather Games Mobile TV
Commerce Karaoke
Music
Directory
Payment Gateway
Voice
FIXED
IPTV services is service convergence whose need 3 licensee (Jartab, ISP and LPB),
IPTV i i i h d 3 li (J t b ISP d LPB)
and for run that services need participate all member Telkom Group

16. TELKOM IPTV Services, Beyond TV
Multi Services & Multi Devices
Integrated Service
3 Screens Ready
(TV, PC, HP)
16 Multi Services

17. Head End (Cibinong)
Head End (Cibinong)
17

18. THE AVATAR
(Advanced Video And OperaTion
(Advanced Video And OperaTion MediA CenteR)
SERVICE CREATION
MARKETING & SALES
IPTV OPERATION
Office : Jl. Medan Merdeka Selatan No. 12
Gedung A Lt. Dasar, Jakarta Pusat
18

19. Mei 2011
Pre Launch
Teaser Print Ad

20. Facebook Fan Page &
Twitter Official Account

21. Telkom Indonesia Initiatives
SmartTV + TelkomVision + Speedy
S tTV T lk Vi i S d
SmartTV + 48 Channels + BBand 1MBps
Target : 2K/bln
Promo : Gratis Internet 1 Mbps dan Telvis all channel 3 bln utk
Pembelian Smart TV Samsung
P b li S t S
Jump Started!

22. Thank You