Ovsyannikov huawei


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Ovsyannikov huawei

  1. 1. Success with Huawei Hybrid TVSolutionHUAWEI TECHNOLOGIES CO., LTD.
  2. 2. History Of Huawei TV Service 1993 2000 2004 2007 Up to 2010 Multimedia Multimedia Digital Entertainment Digital Home Product line Digital Home Product line Pre-research Dep. Product line Product line 5 solutions: 6 solutions: 3 solutions: 4 solutions: IPTV, Digital TV, Mobile TV IPTV, Digital TV, Mobile TV, Internet Focus on the Digital TV, Video phone IPTV, Digital TV, Mobile TV Internet TV, Video Surveillance TV, Video Surveillance, Hybrid TV technology of TV Video conference Internet TV Product: Product: service Product: Product: QAM/IPQAM, Encoder, VOD, QAM/IPQAM, Encoder, VOD, SQM, STB, QAM, Encoder, QAM/IPQAM, Encoder, VOD, SQM, CDN, HIC CDN, HIC, Mashup CDN Terminal Company: Terminal: Terminal: Video phone, Video conference, STB Terminal: Video phone, Video conference, STB, HG/AG/ONU/RG Video phone,Video STB, HG/AG/ONU Fixed Network Product line: Network Product: conference, STB Fiber transmission of TV stream, Fiber transmission of TV Network Product: Multi-Play Solution Signal and TV stream Network Product: Fiber transmission of TV Fiber transmission of TV stream, Multi-Play Solution, Mobile Network Product: stream, Multi-Play Solution, Mobile network optimization Mobile network optimization Mobile network Optimization LTE based TV Service Core Network Product: Core Network Product: IMS based IPTV IMS based IPTV Hisilicon Company: Encoder/Decoder chipset Huawei has more than 18 years TV service experience to guarantee the success of operator . TV serviceHUAWEI TECHNOLOGIES CO., LTD. Page 2
  3. 3. Huawei SDP Based IPTV Service Map DTT TV Hybrid Head end Satellite Satellite TV OTT TV / Internet TV IPTV Mobile TV Cable TV Internet info (For all TV) Hybrid TV T-Base 3rd Party VAS (For all TV) SDP platform 3G/Wimax/LTE Mobile Internet HFC Managed IP Network OTT STB Hybrid STB Hybrid STB Hybrid STB Gadget PC PDA/Handset ITV Set (Hybrid Optional) (IP+DVB-C) ( IP+DVB-T) ( IP+DVB-s)HUAWEI TECHNOLOGIES CO., LTD. Page 3
  4. 4. Huawei’s End To End Solution saves CapEx & future proof Investment Module Structure Design Open Middleware Reliable, High Capacity  Modular system component  Shield the difference of 3rd  Distributed system  Provide the whole system component  Smooth Expansion  Deploy new system & service  Integrate 3rd party component  Unified Network ManagementHuawei’s E2E rapidly rapidly  Terminal Managementsolution have Structure Design Open Service Guaranteethe best Interfacecharacteristics CDN Center POPand design CMSstructure IP network STB BSS Headend Middleware (BackOffice) CA/DRM Operation layer Middleware layer Service network layer Bear network layer Home layerHUAWEI TECHNOLOGIES CO., LTD. Page 4
  5. 5. Open Middleware is Easy to Integrate with 3-rd STB and More Services Two-Layer Middleware can support fast Service STB Middleware (Front) Deployment Information TV shopping System Middleware: channel STB Operation  Provides standard, open System Hardware interfaces to facilitate the integration with equipments Middleware Client of various suppliers, hence Karaoke Video BLOG enabling fast service Service Application deployment; Live-TV STB Middleware: VOD Value-added  Conveniently integrated with TSTV Basic Service API Service API third-party STB’s (Set Top TVOD Games Interactive AD Box) reducing deployment costs; System Middleware (Back)  Quickly adapt to new services Education online Yandex  Integrated with Humax , Airties , Kaon, Pace’s series STB successfully for Etisalat in UAE  Integrating with Albis and ADB’s series STB for Magyar Telekom and Qatar Telecom  Start to integrate with Motorola series STB this monthHUAWEI TECHNOLOGIES CO., LTD. Page 5
  6. 6. Provide abundant and Innovative IPTV Service Live TV Mosaic VOD incl Recom. TSTV incl. ReStart PIP Reminder Search Promotion Parent Control News Game FacebookHUAWEI TECHNOLOGIES CO., LTD. Page 6
  7. 7. Realize TV-App-Store/TV-Market Based on Android STB … Terminal Performance Support:The Benefit :  Admin portal for Operators Colorful GUI  Developer API for 3rd party Customization service designer Use customized EPG  User presence Interface Multi-screen Desk top Widget Web Widget Mobile WidgetMulti-Content type Videos  Maps  Slides show Various GamesPre-integrated …HUAWEI TECHNOLOGIES CO., LTD. Page 7
  8. 8. Huawei’s End to End Solution provides Unique Value  Based on SDP & SDK Cost Efficient Solution Consistent  Open for 3rd Party Developers Open for Terminals CTC STB cost is Openness  reduced 30%  Open for Value-added Services  Browser based EPG Flexible  Customized EPG (within 1 month) Customer Driven Customization Roadmap  Customized functions & VAS ( 1month/ VAS) Etisalat  Pre-integrated solution with 3rd party vendors Future proof IPTV Rich Experience in  Comprehensive SDP solution investment Comprehensive Asset management solution Efficiently reuse existing Network & System  components in legacy  Content Recommendation solution Integration  Network Assessment, Integration & Management environment, preserving operator’s investment.  Content Acquisition Fast Time to  Strategic Plan Development Fastest Deployment  Operations consultancy within 83 days! Market  Managed Services Malaysia TM  Vast R& D ResourcesHUAWEI TECHNOLOGIES CO., LTD. Page 8
  9. 9. Huawei IPTV Global Commercial Case List Malaysia TM UAE Etisalat Hungary MT 340,000 200,000 Saudi Mobily 200,000 100,000 Guangdong Telecom Shanghai Telecom Saudi STC Morocco Telecom 1,950,000 260,000 25,000 150,000 Mexico Iusacell Xinjiang Telecom Zhejiang Telecom China Unicom 50,000 310,000 600,000 450,000  Globally Huawei has already deployed 37 commercial IPTV applications  The total capacity has reached up to 6,800,000 subscribersHUAWEI TECHNOLOGIES CO., LTD. Page 9
  10. 10. Huawei is No.1 in IPTV Middleware/Content Delivery Platform In the Category IPTV Middleware/Content Delivery Platform Worldwide Quarterly of IPTV Market Share (Revenue) 40% Middleware/ Content 30% Huawei Delivery Revenue (%) Microsoft Platform, 20% ZTE Huawei ranked Nokia- 10% Siemens No.1 Worldwide Technicolor (Thomson) with market 0% share of 31%. 1Q07 2Q07 3Q07 4Q07 1Q08 2Q08 3Q08 4Q08 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 Calendar Quarter Source: Infonetics Research(Q2,2010)HUAWEI TECHNOLOGIES CO., LTD. Page 10
  11. 11. Best Service Delivery Platform for IPTV AwardIP&TV World Forum 2011 "Judged by a prestigious panel of cable and telecom operators and independent experts, the standard of entries was extremely high and the judges were faced with difficult decisions on selecting this years winners. Id particularly like to congratulate Huawei on winning the Best Service Delivery Platform for IPTV Award," --Said by Gavin Whitechurch, Director of the IP&TV World Forum. Best Service Delivery Platform for IPTV AwardHUAWEI TECHNOLOGIES CO., LTD. Page 11
  12. 12. Scalability: China Telecom (Guangdong) IPTV: Achieving over 1.4 Millionsubs with Aggressive Bundled Strategy ( IPTV World Forum: Best Subscriber Growth Award in2009) Huawei Exclusive Integrate different video platforms Upgrade user experience and HW/ZTE/UT Co-existing achieve public value 1400K subs 200K subs Launch IPTV service and Occupy PHASE III: the market PHASE II : Convergent 60K subs H.264 & Video Solution Countryside Informational PHASE I: Center MPEG4 2009 - 2007.6 – 2008.12 2005.10 – 2007.6  Integrate separate video platform into one platform  Migrate platform from MPEG4 to H.264 smoothly Provide IPTV basic services like BTV,  Make video and communication platform convergence  Deploy Countryside Information Center VOD,TSTV, TVOD and VAS like information to provide much more services and protects operator’s  System extension browsing, Games etc. investment on the existing infrastructure  QoS Optimization Put into commercialHUAWEI TECHNOLOGIES CO., LTD. Page 12
  13. 13. Ningbo Hybrid TV Services (IPTV+DVB-C) Ningbo (IP+DVB-C): Enhancing Revenue by Threefold Solution: with VoD Services  Huawei provides an IP and HFC- convergent interactive television Live coding Satellite signals solution to launch value-added IPTV+DTV content IPTV DTV platform management platform platform services such as VOD and time-shift TV.  Distributed deployment of large-capacity Ningbo IP IPTV+DTV service Ningbo Netcom broadband network support platform cable network and carrier-grade streaming server M12000 to address massive requests for on-demand content. First stage: VOD/ Time-shift TV Live TV 20,000 subscribers IPTV&DTV Second stage: 60,000 subscribers  Flexible BSS middleware system is used, dual mode STB providing support for smooth expansion of services.HUAWEI TECHNOLOGIES CO., LTD. Page 13
  14. 14. Customized Solution For STC  Customized dual-mode solution: Headend antenna – DVB-S + IPTV Home antenna IPTV Platform  Customized EPG  Customized home wiring solution STB HG IP Bearer Network – Support for XDSL, WiFi, and Cat 5E DSLAM – Support for multiple STBs 1. All the free channels received by a home antenna 2. Encrypted channels received by a headend antenna – Support for network access through power cables TV  Customized STB + Remote Control – Function + Shape + Interface – Automatically initial configuration through USB  Customized network plan & optimization Service – Encoder optimization and FEC & ARQ deployment decrease network requirement – SQM deployment to save OPEXHUAWEI TECHNOLOGIES CO., LTD. Page 14
  15. 15. OTT IPTV Service in Telekom Malaysia Content provider OTT IPTV Service Strategy Internet application -- Provide TV service to Media Widget Music subscriber that not covered by FTTH with OTT, and then Internet service migrate to OTT IPTV whenall center FTTH reach Service operation platform -- Provide Internet & Video to Advertise Single Media news subscriber that have no PC in Telecom application solution home download -- Fast go to market with Smart Pipe scale >100K subs at 1st year to CDN avoid contest when government wholes FTTH Digital home Home host Key Technology D -- HTTP Adaptive Streaming LN PC -- Webkit browser tablet A、 3G -- Android STB 、 W OTT IPTV Milestone ifi -- June 2011 Launch -- 40K subscribers in 2011 -- 200K subscribers in 2012 -- 500K subscribers in 2013 HUAWEI TECHNOLOGIES CO., LTD. Page 15
  16. 16. Thank youwww.huawei.com