The Onset of Connected TV

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  • We believe TV is alive and well.Importantly, we believe the definition of TV has changed and that it will continue to do so.TV is no longer 30 or 60 minute shows, news or events bound to a timed schedule.
  • TV has evolved to become many things to many people.TV is now your movie theater, your video store, your radio, your arcade, your record store and your stereo.The living room screen now offers entertainment options across a wide spectrum.And, along with that comes many new ways to reach consumers with advertising.
  • -Many of the entertainment options now available on the TV are powered by the Internet.-Because the Internet brings standard technologies to the TV, we can now reach consumers in more ways than ever and we can measure their consumption of content much more easily and granularly.-So, let’s talk about how you can take advantage of these opportunities today…
  • The Onset of Connected TV

    1. 1. The Onset of Connected TVPresented by Jon Hewson, Advertising Business Director, EMEAjon.hewson@rovicorp.com Copyright ® 2011 Rovi Corporation. Company Confidential.
    2. 2. Contents • About Rovi • TV’s Future • Connected TV Deployment Projections • Advertising Opportunities • SummaryPage 2 Copyright ® 2011 Rovi Corporation. Company Confidential.
    3. 3. About RoviCopyright ® 2011 Rovi Corporation. Company Confidential.
    4. 4. Rovi Vision Rovi Powers the Discovery and Enjoyment of Digital Entertainment  Create – innovate with new features to enhance the user experience  Discover – With data, recommendations and guides, uncover what’s on and when, what’s relevant, what’s trending, what’s new  Acquire – help your customers find their media quickly, easily, without hassle  Enjoy – increase consumer enjoyment through simplicity, choice, and access to content anytime, anywherePage 4 Copyright ® 2011 Rovi Corporation. Company Confidential.
    5. 5. Rovi power digital entertainment Rovi helps people connect to movies, TV shows, music, photos and other entertainment content • Guide advertising technology active in over 67 million homes worldwide • Rovi represents advertising in up to 16.5M US homes • Approximately 122 million viewers use our guide technologies • 163 million+ CE devices with guide technologies • 7 million+ CE devices using content networking technologies • Information on 3 million+ TV programs since 1954 • Information on 2 million album releases and 20 million tracks • Information on 460,000+ movie titlesPage 5 Copyright ® 2011 Rovi Corporation. Company Confidential.
    6. 6. Rovi are Enabling The Multi-Platform Future • Nearly All Devices Will Be Internet Connected  Users Will Want Content On Any Device, Anywhere  Consumers want a similar experience, whether on the PC, in the living room, online or mobile • Finding and discovering content – whether TV shows, music, movies, personal or user- generated – is becoming increasingly difficult • Increased fragmentation, time-shifting technologies and TV channel availability are creating challenges for advertisers Copyright ® 2011 Rovi Corporation. Company Confidential.
    7. 7. TV’s FutureCopyright ® 2011 Rovi Corporation. Company Confidential.
    8. 8. Reports of the demise of Televisionmay have been exaggerated..... Copyright ® 2011 Rovi Corporation. Company Confidential.
    9. 9. The definition of TV has changedPage 9 Copyright ® 2011 Rovi Corporation. Company Confidential.
    10. 10. The Changing TV Landscape Your TV will start to look like your phone…Page 10 Copyright ® 2011 Rovi Corporation. Company Confidential.
    11. 11. What is TV now? • TV = Movie theater • TV = Games Arcade • TV = Video Store • TV = Record Store • TV = Radio • TV = StereoPage 11 Copyright ® 2011 Rovi Corporation. Company Confidential.
    12. 12. Samsung Smart TVPage 12 Copyright ® 2011 Rovi Corporation. Company Confidential.
    13. 13. Smart TV Driver #1 75% of Internet traffic is multimedia* • By 2013, Cisco predicts that 90% of all traffic on the Internet will be Video/Audio • Today, majority of Internet Video/Audio is consumed on a PC • But, consumers want this content on the big screen TV in the living room *Source: Wired Magazine, 8/2010Page 13 Copyright ® 2011 Rovi Corporation. Company Confidential.
    14. 14. Smart TV Driver #2 Internet TV is going mainstream • All Major CE brands have launched Internet-connected TVs and Blu-ray players • Major retailers showcasing connected devicesPage 14 Copyright ® 2011 Rovi Corporation. Company Confidential.
    15. 15. Smart TV Driver #3 Internet is coming to TV as Smart TV and Apps • Consumer comfort with apps on mobile will likely extend to the TV screen • Compelling content cases such as LoveFilm, Blinkbox, Picture Box, YouTube, BBC iPlayer and Spotify will drive consumers to connect their TVs to the internet 2005 2010-2011Page 15 Copyright ® 2011 Rovi Corporation. Company Confidential.
    16. 16. Connected TV Deployment ProjectionsCopyright ® 2011 Rovi Corporation. Company Confidential.
    17. 17. Projected surge in IP connected devices UK Installed Base (M Units) 60 2010 2015 50 48.3 40 30.7 30 27.1 20.0 20 17.0 17.0 16.8 10 1.3 1.5 1.3 0 Smartphones Connected TV BD Players Games Consoles Tablets* Source Futuresource Consulting Ltd Copyright ® 2011 Rovi Corporation. Company Confidential. 17
    18. 18. Connected CE Device Penetration Forecast: W. Europe Connected TV** Game Consoles* Connected Blu-Ray Players** * Excludes PS2 and adjusted for ** IP-enabled, but not necessarily multiple console ownership connected or actively used. * Source Futuresource Consulting LtdPage 18 Copyright ® 2011 Rovi Corporation. Company Confidential. 18
    19. 19. Connected TV Market Development: UK Millions of units Annual Shipments (m) 10.5 10.8 10.5 10.0 10.1 10.1 9.2 * Source Futuresource Consulting LtdPage 19 Copyright ® 2011 Rovi Corporation. Company Confidential.
    20. 20. Advertising OpportunitiesCopyright ® 2011 Rovi Corporation. Company Confidential.
    21. 21. A Multitude of new TV Advertising opportunities • More advertising types • Better audience segmentation • More creativity across platforms • Better measurement & reporting • More consumers to reach • Better targeting • More global reach Copyright ® 2011 Rovi Corporation. Company Confidential.
    22. 22. In Summary Revolutionary changes are taking place in Television …but they will create enormous opportunities for viewing and for advertisingPage 22 Copyright ® 2011 Rovi Corporation. Company Confidential.
    23. 23. Questions ? Thank you.This document contains confidential information of Rovi Corporation and may not be shared with any party other than therecipient. The information in this document is provided for informational use only and is subject to change without notice.Rovi assumes no responsibility or liability for any errors or inaccuracies that may appear in this document or for any omissions.No part of this publication may be reproduced, stored in a retrieval system, transmitted, adapted, translated in any form or byany means without prior written authorization of Rovi. Copyright ® 2011 Rovi Corporation. Company Confidential.

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