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Introduction to IPTV

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This slideshow explains IPTV technology and services. You will learn how television can be sent through managed IP networks (e.g. TelcoTV DSL) or unmanaged IP networks (Internet TV).

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Introduction to IPTV

  1. 1. Introduction to IPTV This tutorial explains how and why people and companies are sending television programs through IP data networks. You will discover how global television services are already available through broadband networks such as the Internet and how you can use standard television to watch global television channels using analog television adapter boxes.ALTHOSSimplifying Knowledge (tm ) IPTV 101Introduction to IPTV www.Althos.com © Althos,2013 page 1
  2. 2. IPTV Expert IPTV Expert Lawrence Harte is the editor and publisher of IPTV Magazine, Mobile Video Magazine, and author of over 112 books on communication technologies (more than 12 on IPTV systems and technologies). Mr. Harte has Interviewed over 3200 companies which produce IPTV products and provide services. He has designed, setup, and managed products and invented patents on communication technologies. Lawrence Harte Mr. Harte has worked for companies including Ericsson/General Electric, Audiovox/Toshiba and LHarte@Althos.com Westinghouse and consulted for hundreds of other Linkedin: companies. www.linkedin.com/in/lharte/ Holds many degrees and certificates including an Executive MBA and a BSET.ALTHOSSimplifying Knowledge (tm ) IPTV 101Introduction to IPTV www.Althos.com © Althos,2013 page 2
  3. 3. IPTV Topics What is IPTV? Multimedia (MPEG) IPTV Services & Features IPTV Systems IPTV Viewing Devices Home Media Networks (HMN) IP Video Digital Rights Management (DRM) IP Audio IPTV Economics The fundamentals of how IPTV works is provided. You will discover how IP television can be watched on different types of viewing devices such as standard televisions with adapters, dedicated IP televisions, multimedia computers and mobile telephones.ALTHOSSimplifying Knowledge (tm ) IPTV 101Introduction to IPTV www.Althos.com © Althos,2013 page 3
  4. 4. What is IPTV? TV and Multimedia Content in Digital Format IP Distribution Networks IP Viewing Devices IPTV is the sending of television signals through packet data networks that use IP addressing (the data network itself does not need to be IP based).ALTHOSSimplifying Knowledge (tm ) IPTV 101Introduction to IPTV www.Althos.com © Althos,2013 page 4
  5. 5. Switched Video Connections Only Single Video Connection per TV STB Similar to Cable Box Media Servers - Unlimited Number of Channels! Switched video is the process that can dynamically setup (on demand) video signal connections between two or more points. Online a single video connection to each TV is required for IPTV Systems.ALTHOSSimplifying Knowledge (tm ) IPTV 101Introduction to IPTV www.Althos.com © Althos,2013 page 5
  6. 6. IPTV Generations Generation 1 - “Cable Look Alike” - 50 to 1000 Channels - 20 - 50 Video on Demand - Three to 5 Tier Service Plans Generation 2 - “More Content” - 10k+ Channels (International Content+) - Thousands of Video on Demand - Personal TV Guides and Channels Generation 3 - “Interactive TV” - Interactive Advertising - Television Commerce - T-CommerceALTHOSSimplifying Knowledge (tm ) IPTV 101Introduction to IPTV www.Althos.com © Althos,2013 page 6
  7. 7. IPTV Services Subscription - Network TV - Local Channels Pay Per View - On-Demand Advertising - Ad Insertion - Interactive Ads Television Commerce - Direct SalesALTHOSSimplifying Knowledge (tm ) IPTV 101Introduction to IPTV www.Althos.com © Althos,2013 page 7
  8. 8. IPTV Viewing Devices Standard Television - IP Set Top Box Multimedia Computers IP Television Mobile Phones IPTV viewing devices are audio/visual equipment or adapters convert IP media signals into a form that can be controlled and viewed by users. ALTHOS Simplifying Knowledge (tm ) IPTV 101Introduction to IPTV www.Althos.com © Althos,2013 page 8
  9. 9. IP Video Video Digitization Video Compression Packet Transmission Packet Sequencing Video Rendering IP video systems create or receive digitized video signals, compress the digital video, packetize the video and add destination addressing and control information to each packet, manage the transfer of packets through a data network, receive and re-sequence the data packets, and convert the data packets (render) into a form that can be viewed by people.ALTHOSSimplifying Knowledge (tm ) IPTV 101Introduction to IPTV www.Althos.com © Althos,2013 page 9
  10. 10. IP Audio Audio Digitization Audio Compression Packet Transmission Packet Sequencing Audio Rendering IP audio systems create or receive digitized audio signals, compress the digital audio, packetize the audio and add destination addressing and control information to each packet, manage the transfer of packets through a data network, receive and re- sequence the data packets, and convert the data packets (render) into a form that can be heard by people.ALTHOSSimplifying Knowledge (tm ) IPTV 101Introduction to IPTV www.Althos.com © Althos,2013 page 10
  11. 11. Moving Picture Experts Group (MPEG) Media Multiplexing - Audio - Video - Data Program Multiplexing Program Tables MPEG Profiles MPEG Levels Moving picture experts group (MPEG) standards are digital video encoding processes that coordinate the transmission of multiple forms of media (multimedia). These standards specify the data compression and decompression processes and how they are delivered on digital broadcast systems.ALTHOSSimplifying Knowledge (tm ) IPTV 101Introduction to IPTV www.Althos.com © Althos,2013 page 11
  12. 12. IPTV Systems Content Sources - Network TV - Local Programs - Other Content Headend - Content Management - Media Coding Distribution System - Broadband Home Network - Viewing Devices IPTV systems are the combinations of equipment, software, and processes that are used to gather programs from various sources, organize them into channels, distribute them through communication systems, and allow people to select programs on viewing devices.ALTHOSSimplifying Knowledge (tm ) IPTV 101Introduction to IPTV www.Althos.com © Althos,2013 page 12
  13. 13. Internet TV Systems Content Sources - Network TV - Local Programs - Other Content Headend - Content Management - Media Coding Internet Distribution - Mirror sites Viewing Devices - TV, Mobile, or PC Internet Television Service Providers (ITVSPs) help customers find Internet television channels and manage connections between media sources.ALTHOSSimplifying Knowledge (tm ) IPTV 101Introduction to IPTV www.Althos.com © Althos,2013 page 13
  14. 14. Home Media Networks 1-3 TVs per Home Multimedia Needs - 2 to 20 Mbps per TV - Internet Browsing - Phone and Music Audio Transmission Types Key Technologies Home Media Systems A home network may be used to connect terminals (computers) and media devices (such as TV set top boxes) to each other and to wide area network connections. Home networks may use a mix of wired Ethernet, wireless LAN, powerline, coaxial and phone lines to transfer data or media.ALTHOSSimplifying Knowledge (tm ) IPTV 101Introduction to IPTV www.Althos.com © Althos,2013 page 14
  15. 15. Digital Rights Management (DRM) Content Rights Render - Use Transport - Broadcast Derive - Edit DRM System - Identify - Rights Assign - Manage - Track - Enforce DRM involves the control of physical access to information, identity validation (authentication), service authorization, and media protection (encryption). DRM systems are typically incorporated or integrated with other systems such as content management systems, billing systems, and royalty management.ALTHOSSimplifying Knowledge (tm ) IPTV 101Introduction to IPTV www.Althos.com © Althos,2013 page 15
  16. 16. IPTV Economics Revenue Sources Costs - Content - Subscription 35% to 50% for traditional - Pay Per View TV programs - Operations - Advertising - System (up to 20x higher revenue Equipment and software licensing due to ad targeting) - Data Transmission - T-Commerce (direct order transaction via TV - over $100 per month transaction revenue)ALTHOSSimplifying Knowledge (tm ) IPTV 101Introduction to IPTV www.Althos.com © Althos,2013 page 16
  17. 17. IPTV Resources IPTV Dictionary (12,000+ Definitions) – www.IPTVDictionary.com IPTV Basics Book (by Lawrence Harte) – http://www.althosbooks.com/ipteba1.html - Also Available from Amazon and Barnes & Noble IPTV Company Directory – www.IPTVDirectory.com IPTV Magazine – www.IPTVMagazine.com More Detailed IPTV Tutorial (with notes): http://www.althos.com/tutorial/IPTV-tutorial-title-slide.htmlALTHOSSimplifying Knowledge (tm ) IPTV 101Introduction to IPTV www.Althos.com © Althos,2013 page 17
  18. 18. Summary IPTV is about Content – 1 Million Channels+ IPTV Services - Subscription – Pay Per View – Advertising – TV Commerce IPTV Viewing Devices - Standard TV (with STB) – PC – Mobile – IP Television IPTV Systems – Managed Networks - Telephone Co – Cable TV – Electric Co – Mobile – Wireless Broadband Internet TV – Unmanaged Network (Internet) – Low Cost to Startup - Global TV Channels 2nd Generation IPTV Has Started!ALTHOSSimplifying Knowledge (tm ) IPTV 101Introduction to IPTV www.Althos.com © Althos,2013 page 18

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